Ways To Promote Business On Social Media – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring incredible success to your business, create loyal brand advocates, and even generate leads and sales.
Social media marketing is a form of digital marketing that uses the power of popular social media networks to achieve marketing and branding goals. But it’s not just about creating business accounts and posting whenever you want. Social media marketing requires an evolving strategy with measurable goals and includes:
Ways To Promote Business On Social Media
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Social media marketing also includes paid social media advertising, where you can pay to get your business in front of a large volume of highly targeted users.
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With such widespread use and versatility, social media is one of the most effective free channels for marketing your business today. Some of the unique benefits of social media marketing include:
The bigger and more engaged your audience is on social media, the easier it will be for you to achieve your marketing goals.
When it comes to the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy looks different for every business, but here are some things they all have in common:
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Now that you know the essentials of a social media marketing strategy, it’s time to put it into practice. Your social media marketing plan is the road map for executing your strategy. It puts a structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. How to create your social media marketing plan:
Ready to start marketing on social media? Here are some social media marketing tips to start your social media campaigns.
In line with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and provide really valuable information that your ideal customers will find useful and interesting. This includes:
It also means taking advantage of the different formats that social media has to offer, including images, videos, stories, live streams, online stores, and more.
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Using social media for marketing allows your business to project its brand image across various social media platforms. While each platform has its own vibe and voice, the core identity of your business should be consistent, whether it’s friendly, fun, or trustworthy.
In other words, don’t log in once a month to schedule all your posts. Social media channels are communities. You need to focus on who is engaging with your content and respond to them – reply to comments, like, share and comment on their posts, host live streams, post polls and real-time questions to start discussions, and repost others’ content.
Don’t let anyone tell you that Instagram is the most visual social media platform. All of them! If you want to stand out on a person’s feed, you need to accompany your posts with attractive visuals – photos, illustrations, text turned into art. Content creation tools like Canva have templates and features that allow you to quickly create visuals that look professional, have your logo, and match your brand.
Social media is a busy place, so if you want to engage your audience, you need to post great content regularly. The secret to doing this? The Three Rs:
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We’re always looking for ways to show up on other people’s feeds, but we forget that there’s value to be gained from our own. Track your competitors so you can follow them, get ideas you can adapt to your strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have great content strategies beyond inspiration and ideas.
Without tracking data, you cannot determine the success of your social media marketing strategies. Google Analytics can be used as a great social media marketing tool to help you measure your most winning social media marketing techniques and also help you determine which strategies are best to abandon. Attach tracking tags to your social media marketing campaigns so you can track them properly. Be sure to use analytics on each social platform to learn more about which of your social content is performing best with your audience.
Among the many reasons for advertising on social media, it is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a large audience for very little cost. Most social media platforms offer incredibly granular targeting capabilities that allow you to focus your budget on the type of people who might be interested in your business. Here are some tips and resources to get started with paid social media marketing:
Speaking of Facebook ads, how does your account work? Find out how effective your Facebook ads are with our free estimator.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each one—its user base, main vibes, pros, cons, and content types.
You can get a full look at each platform here: The Biggest, Baddest, Most Popular Social Media Platforms and How to Harness Their Power.
Facebook is the world’s largest social media platform and one of the largest local business directories. People of all ages use it to communicate with friends and family, participate in groups and forums, find and visit nearby businesses, and follow brands. Facebook is a great social media marketing platform:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find a new audience, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment and like other videos and follow other accounts you like. You also have a curated feed with recommended videos on your home page. The key to social media marketing on YouTube is not trying to “go viral” but adding value. This is the best:
Although it arrived on the scene years after LinkedIn and Twitter, Instagram quickly overtook those platforms, reaching one billion monthly active users in 2018. It is known for its various content formats including feed posts, stories, Lives, Reels and IGTV. People use Instagram to follow influencers and brands that they buy into and support their personal values. Create your Instagram bio and use it to:
Instagram ads usually cost more than Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So, in addition to using it to network, find prospects, and share industry insights, it’s a great place to express your company culture and build your personal brand in parallel with your business brand. There are many LinkedIn company page features to use, so be careful when creating your page. LinkedIn is a great platform:
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Twitter is a network of quick ideas, useful information and lively discussions. You should be regularly active on every social media platform, but this one is especially important. Many people use Twitter to get news, follow brands, and provide customer service. Don’t forget to retweet when a customer says something nice about you, and don’t forget to answer people’s questions when you can. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) is between the ages of 13-34, and with partnerships with Snap Maps, geofilters and Gannett, it’s more local than you might think. Even if you can’t build relationships on the platform, you can build an audience through engaging images and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking only five years to reach one billion monthly active users. While it is popular for dance, the platform has countless popular categories that continue to grow. Businesses are finding ways to use it as a marketing channel, but remember that the main reason people use TikTok is for entertainment, so make sure your videos match that. Use TikTok to:
You can find our top social media marketing courses here, but these are definitely our favorites. Use them to increase your social media presence through organic and paid methods.
How To Use Social Media To Promote A Local Business
The LOCALiQ Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, small or large, local or national, starting from scratch or looking to improve. Free
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