Tricks Used In Advertising – Social media marketing is an effective way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring remarkable success to your business, create loyal brand advocates, and even increase leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising where you can pay to get your business in front of a large number of highly targeted users.
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With such widespread use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some specific benefits of social media marketing:
The larger and more engaged your social media audience is, the easier it will be for you to achieve your marketing goals.
With the above benefits in mind, don’t just take us at our word. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are some things they will all have in common:
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Now that you know the basics of a social media marketing strategy, it’s time to put it into practice. Your social media marketing plan is the plan to execute your strategy. It structures your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan:
Ready to get started with social media marketing? Here are some social media marketing tips to start your social media campaigns.
In line with other areas of online marketing, content is king when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find useful and interesting. It includes:
It also means taking advantage of the different formats that social media has to offer, including images, videos, stories, live streams, online stores and more.
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Using social media for marketing allows your business to project your brand image across various social media platforms. While each platform has its own unique environment and voice, your business’ core identity, whether it’s friendly, fun or trustworthy, should remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and engage back – reply to comments, like, share and comment on their posts, start live streams, post real-time polls and questions to spark discussions, and repost others’ content.
Don’t let anyone tell you that Instagram is the most visual social media platform. Everybody is! If you want to stand out in a person’s feed, you need to accompany your posts with attractive visuals – photos, illustrations, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them, and are consistent with your brand.
Social media is a crowded place, so if you want to engage your audience, you need to post great content regularly. The secret to doing it? The Three R’s:
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We’re constantly looking for ways to show up in other people’s feeds, but we forget that there’s value to be derived from ours. Track your competitors to track them, get ideas that you can adapt to your own strategy, and identify gaps that you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or that have great content strategies for inspiration and out-of-the-box ideas.
Without tracking data, you cannot determine the success of your social media marketing strategies. Google Analytics can be used as a great social media marketing tool to help you measure your most famous social media marketing techniques and also determine which strategies are better to abandon. Attach tracking tags to your social media marketing campaigns to track them properly. And don’t forget to use analytics across social platforms to get even better insight into which of your social content is performing best with your audience.
Among the many reasons to advertise on social media is that it is a highly cost-effective way to expand your reach. If you play it right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting options, allowing you to focus your budget on exactly the types of people most likely to be interested in your business. Below are some tips and resources to get started with paid social media marketing:
Speaking of Facebook ads, how is your account really performing? Find out with our free Facebook Ad Performance Benchmark.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each one—its user base, top vibes, pros, cons, and content types.
Here you can get a comprehensive look at each platform: The Biggest, Baddest, Most Popular Social Media Platforms and How to Harness Their Power.
Facebook is the largest social media platform in the world as well as one of the largest local business directories. People of all ages use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform that:
Organic reach on Facebook is limited, so if you want to generate leads or find a new audience, Facebook advertising is the best option for you.
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You might not think of YouTube as a social media marketing channel, but here it is: you can post videos to your channel; share, comment and like more videos and follow other accounts you like. Plus, you have a curated feed of featured videos on your home page. The key to social media marketing on YouTube is not to try to go “viral”, but to add value. It is best for:
Although Instagram came on the scene years after LinkedIn and Twitter, it quickly surpassed those platforms, reaching one billion monthly active users in 2018. It is popular for its diverse content formats, including Feed, Stories, Lives, Reels and IGTV posts. People use Instagram to follow influencers and brands they buy from and who support their personal values. Create your Instagram bio and then use it to:
Instagram ads generally cost more than Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. In addition to being able to use it to network, prospect and share industry insights, it’s also a great place to express your company culture and build your personal brand alongside your business brand. There are a lot of LinkedIn company page features that you can take advantage of, so be careful when creating your page. LinkedIn is a great platform for:
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Twitter is a beautifully intertwined web of quick thoughts, useful tidbits and lively discussions. You should be regularly active on all social media platforms, but this is especially important here. Many people use Twitter to get news, follow brands and customer service. Be sure to retweet when a customer has something nice to say about you, and if possible, be sure to answer people’s questions. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) ranges from 13 to 34, and thanks to Snap Maps, geofilters and a partnership with Gannett, it’s more location-centric than you might think. While you can’t build relationships on the platform, you can build an audience with fun images and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking only five years to reach one billion monthly active users. Although it is known for dance, there are countless popular categories on the platform that are constantly growing. Businesses are looking for ways to use it as a marketing channel, but remember that the main reason people use TikTok is for fun, so make sure your videos are in line with that. Use TikTok to:
You can find our roundup of the best social media marketing courses here, but these are of course our favourites. Use them to increase your social media presence through organic and paid methods.
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LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve.
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