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In this competitive digital world, social media marketing plays an inevitable role in any company’s digital marketing strategy. When it comes to social media marketing, Facebook probably comes first and is a great choice for any brand to market their business.
Tips On Promoting Your Business On Facebook
Facebook presence is very important for businesses to stand out from the competition. Whether it is an online business or a physical store, Facebook marketing plays a vital role in expanding their audience and marketing their business.
How To Promote Your Business On Facebook
Do you know? Facebook is the most widely used social media platform globally. According to Statista, in 2020 Facebook had 2.74 billion monthly active users. Therefore, marketers cannot ignore Facebook in their marketing strategy.
The very first step in your Facebook marketing strategy is to create your Facebook business page because your profile is the very first thing your audience will see. So it should create the best impression at first glance.
To effectively optimize your Facebook business page, you need to create a proper business page, not a personal page. You can create your Facebook business page using your personal Facebook account.
To create the company page, click the “create” button, which is on the right side of the blue toolbar. Now the drop-down list will appear, then select “page” to create your Facebook business page.
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Now you need to select the page category between two categories that are “Business or Brand” or “Community or Public Person. Once you have selected the category, name your page and make sure the name is the same as your actual business name. Now you can you select the additional categories from a long list of options.Make sure the selected category should represent your business.
Choosing the right category is very important here, because if you categorize your page incorrectly, it can be difficult for your target audience to find you.
Companies generally use their official brand logo as their profile picture which will help increase brand recognition. In addition to the brand logo, you can also use any images that accurately represent your company or brand.
Make sure your profile picture isn’t cropped and make sure it’s a high-resolution photo with 180 x 180 pixels.
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If you like to use company directors or initials photos as your profile picture, use some close-ups and professional headshots.
The cover image is the background image of your Facebook business page. Make sure the image looks good and represents your brand. Use your cover image to grab your audience’s attention and use it as an opportunity to describe your brand to your audience.
Tools like Canva allow you to easily create your cover image without any graphic design. They offer many Facebook cover photo templates that mean you don’t have to worry about the right size of the photo.
After you create your business page, by default your Facebook page will be given a randomly assigned number and URL like facebook.com/pages/yourbusiness/987456123.
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But do you know that? You can customize your Facebook page URL to make your page easy to share and easy to find. To create a vanity URL, visit this page and follow these instructions. You can use your brand name for vanity URL.
Vanity URL is good for SEO. Using vanity URL will not only make your page more searchable on Facebook, but your page will also be more searchable on Google search. Other than that, it looks more professional.
Now you need to optimize your about section because your about section is the first thing all new visitors will see when they land on your Facebook page. Through that section, people can understand more about your business, they can find out who you are? And what are you doing?
Facebook allows you to add a simple call-to-action button that appears in the top right corner of your page and below your cover photo.
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You can connect these buttons to the relevant page and including relevant CTA will help you generate more leads and increase sales.
Facebook tabs allow you to organize the different types of content so that your audience can easily find the information they are looking for. You can use separate tabs for videos, photos, posts, events, calendars, pricing/plans, Instagram/Pinterest feeds, and reviews.
You can also use it as another way to include additional CTA. For example, you can add tabs for newsletter subscription or a free trial period.
Facebook marketing is one of the widely used, still powerful and effective digital marketing strategies that every company must use to achieve their business goals.
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You need to segment your target audience before planning your campaigns and creating relevant ads. Do you know? Segmenting your followers can increase post engagement and increase click-through rates.
Audience Insights provides all essential details about your potential customers such as age, gender, education level, occupation, location, relationship status, language, interests, hobbies, Facebook usage and page views. As a result, you can determine what topics your audience likes and what types of content formats to produce.
Now is the time to share valuable, interesting, relevant and useful content to your audience. Start a post with your best blog content and follow the 70-20-10 rule for posting on your Facebook page.
Don’t stick to one type of content, experiment with different content formats to find out what type of content format your audience likes best.
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Share Text Post – This is the most basic type of Facebook post. In this type of post, you can ask questions to increase your audience engagement. According to Buffer, question posts get 100% more comments
Share Image Posts – I find posts get more engagement than other types of content formats. Images on the post can significantly increase likes and comments. According to Hubspot, images get 53% more likes than the average post, and it attracts 104% more comments.
Share Quotes – Inspirational quotes can get more likes and shares. It’s so obvious, isn’t it? People always love this kind of content formats. You can also use tools like Canva to make your quotes (your own or others’) as attractive images.
Share videos – especially live videos – sharing video content is another great way to increase engagement. Make sure your videos are interesting and keep them short. Captioning your videos here is very important because 85% of Facebook videos are watched without sound.
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Live videos are an effective way to increase engagement and generate leads. According to Livestream, 82% of brand audiences prefer live videos from a brand to social posts. When it comes to live videos, remember one thing – keep your camera steady.
Share testimonials – testimonials also known as audience created content. Sharing testimonials promotes your brand and it also increases trust. You can ask your users to share their experience with your product or service. When you get mentions from your followers, you can share it in your community, which will help increase brand loyalty.
Use the power of emojis in your post – did you know? Emojis in your post can have a big impact on your engagement rates. People feel that emojis convey their feelings more accurately than words, and it can add emotion to your text. According to the recent study, emojis in your post can get 57% more likes, 33% more comments and 33% more shares.
The Facebook group is a great opportunity to increase your reach and it also helps increase your brand awareness. All you have to do is find the relevant groups and actively participate in those groups. Helping the other group members with your knowledge and expertise is the best way to increase your exposure.
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You can also create your own Facebook group and invite your customers to join. You can include a link to your Facebook group on your sales page or blog page. You can also send emails to your customers and invite them to join the group.
Remember, your Facebook group is not a sales forum. Use this group to follow up with your customers and help them with their inquiries, which is the most effective way to connect with your customers. In fact, it provides added value for your customers.
Make your description as detailed as possible so people can easily understand who you are. Explain to them the purpose of the group and the rules of the group. Choose the right keyword for your group that makes your group easily searchable on Facebook. Ask questions in your group to encourage group members to interact.
Make sure you respond to all posts and queries to your group members’ posts in the group.
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Next, optimize your post time to boost your post engagement. When it comes to social media marketing, timing of posts is key here. By learning the best time to engage your users, you can maximize your exposure.
According to Coschedule, posts at 15.00 get more clicks, and at 13.00 will get more shares. When it comes to days, posts on the weekend will get more engagement than Monday, Tuesday and Wednesday.
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