Social Media Sites To Advertise Your Business – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow and shop from brands on social media, so if you’re not using platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great marketing on social media can bring your business tremendous success, create loyal brand advocates, and even drive leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating a business account and posting when you want. Social media marketing requires an evolving strategy with measurable goals that include:
Social Media Sites To Advertise Your Business
Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of a large number of highly targeted users.
Why Advertise Your Business On Facebook? (infographic)
With such wide use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some specific benefits of social media marketing:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
With regards to the above benefits, don’t just take our word for it. Let’s take a look at some of the social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here’s what they will have in common:
How Social Media Advertising Can Help Your Business
Now that you know the essentials of a social media marketing strategy, it’s time to implement it. Your social media marketing plan is a roadmap for executing your strategy. It puts a structure around your efforts so you can measure your success and ensure you are spending your resources wisely. Here’s how to create your social media marketing plan:
Ready to start marketing on social media? Here are some social media marketing tips to start your social media campaign.
Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer genuinely valuable information that will be useful and of interest to your ideal customers. This includes:
This also means taking advantage of the multiple formats that social media offers, including images, videos, stories, live streams, online stores, and more.
How To Grow Your Business Through Social Media And Advertising
Using social media for marketing allows your business to project your brand image across different social media platforms. While each platform has a unique environment and voice, your business’ core identity, whether friendly, fun, or trustworthy, must remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and re-engaging—responding to comments, liking, sharing, and commenting on their posts, running live streams, posting polls, and real-time questions to spark discussion, and reposting other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform around. All of them! If you want to stand out in someone’s feed, you need to complement your posts with eye-catching visuals—photos, illustrations, text turned into works of art. Content creation tools like Canva have templates and tools that allow you to quickly create visuals that look professional, own your logo, and are consistent with your brand.
Social media is a crowded place, so if you want to gain traction with your audience, you need to post great content regularly. The secret to doing this? Three Rs:
Advertising Your Business On Facebook And Instagram
We’re always looking for ways to appear in other people’s feeds, but we forget that there’s value to be derived from our own. Follow your competitors so you can keep an eye on them, get ideas you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay up to date with trends and educate yourself. Follow brands that share your values or who have great content strategies for inspiration and out-of-the-box ideas.
You cannot determine the success of your social media marketing strategy without tracking data. Google Analytics can be used as a powerful social media marketing tool that will help you measure your most winning social media marketing techniques, as well as determine which strategies are better left behind. Attach tracking tags to your social media marketing campaigns so you can monitor them properly. And be sure to use the analytics within each social platform for more insight into which social content is performing best with your audience.
Among the many reasons to advertise on social media is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offerings in front of a large audience for a very low cost. Most social media platforms offer highly granular targeting capabilities, allowing you to focus your budget on the types of people your business is most likely to be interested in. Below are some tips and resources to get started with paid social media marketing:
Speaking of Facebook Ads, how is your account actually performing? Find out with our Free Facebook Ad Performance Assessor.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Different social media marketing sites require different approaches, so here’s a quick overview of each one—its user base, main vibe, pros, cons, and content types.
You can take a comprehensive look at each platform here: The Biggest, Worst, Most Popular Social Media Platforms, and How to Use Their Strengths.
Facebook is the largest social media platform globally as well as one of the largest local business directories. People of all ages use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform for:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find a new audience, Facebook ads are your best bet.
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You might not think of YouTube as a social media marketing channel, but it’s convenient: you can post videos to your channel; share, comment on, and like other videos, and follow other accounts you like. Plus, you have a curated feed on the homepage with recommended videos. The key to social media marketing on YouTube is not to try to “go viral”, but to add value. It’s best for:
Despite coming years after LinkedIn and Twitter, Instagram quickly outpaced the platform and reached one billion monthly active users in 2018. It is popular for its diverse content formats, including Feeds, Stories, Lives, Reels and IGTV posts. People use Instagram to follow influencers and brands they buy from and who support their personal values. Create your Instagram bio and use it to:
Instagram ad costs are generally higher than on Facebook, but the good news is organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So, apart from using it for networking, prospecting and sharing industry insights, it is also a great place to express your company culture and build your personal brand in parallel with your business brand. There are many LinkedIn company page features to take advantage of, so be careful when building your page. LinkedIn is a great platform for:
What Is Social Media Marketing?
Twitter is a beautifully tangled network of fast thoughts, useful information, and passionate discussion. You need to be regularly active on every social media platform, but it’s really important here. Many people use Twitter to get news, follow brands and get customer service. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teens. Its largest age group (75%) ranges from 13-34 and with Snap Maps, geofilters and its partnership with Gannett, it’s more local-focused than you might think. While you can’t build relationships on the platform, you can build an audience through fun pictures and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking just five years to reach one billion monthly active users. Although it is known for dancing, there are tons of popular categories on the platform that are constantly growing. Businesses are finding ways to use it as a marketing channel, but remember, the main reason people use TikTok is for entertainment, so make sure your videos are aligned with that. Use TikTok for:
You can find our roundup of the best social media marketing courses here, but these are, of course, our favourites. Use them to increase your social media presence through organic and paid methods.
Everywhere Your Small Business Should Have Ads Online
LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to grow. Free
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