Social Media Marketing Agency For Small Business – We started in 2018 to be a resource for small businesses and startups to get the marketing they need to succeed. Many times, experts in our industry ask us a common question – “why do you work with certain products at such a low price?”
After spending years working with many agencies, we have found that the standard level of these services is out of reach for many small business owners. Specifically, they are in a position to grow by using the services of a help agency – but they don’t have the money to pay a large fee. As a result, about 50% of them fail and usually it’s because you don’t have marketing. Simply put, this is a scary number – but not for everyone – as many businesses thrive on word of mouth or are the “only” show in town (for now).
Social Media Marketing Agency For Small Business
To hire a marketing agency in 2020, business owners should expect to spend a minimum of $4000 per month in idle dollars. Now, what does that mean?
Social Media Marketing For Small Business
Passive Dollars: Investments that don’t directly drive sales – such as paying creative or marketing staff.
Ultimately, business owners need to invest non-working dollars to drive the business forward in ways that your working dollars cannot do on their own. That said, every idle dollar needs to be spent wisely to generate a meaningful return. What does it look like when idle dollars are used properly?
We sent our staff to see what the market looks like for small businesses in 2020. Below you will find the quotes we received when requesting the services of a small business with an annual turnover of $450,000. You will be shocked when you see what we got!
We have reached 10 marketing centers (many of which are high in Google Search Ads). After following up three times, we were only able to talk to four and three sent us to their website to check prices. Three agencies did not return our calls or emails. Apparently, we weren’t big enough for them!
Social Media Services Your Agency Should Offer Clients Today
Two example agencies are shown below – one full-service and one designed specifically for small businesses. The remaining eight agency quotes can be viewed below
This is a top rated agency with many people assigned to the account and has been in business for 20+ years. They will provide full service and a dedicated account manager.
When we reached out to this company, we encountered a nickel and dime model. In other words, the previously quoted cost was low – but when unlisted services were added, the cost increased significantly. For example, social media management is quoted between $400 & $1000. However, this figure goes way up when we ask for 2 posts per channel per week (Facebook, Instagram and Twitter) for graphic design, copywriting, image availability, editing, responding to messages/comments/likes, software and content strategy.
The median salary for senior marketing staff with 1-3 years of experience is $49K (Glassdoor) – excluding payroll, benefits and taxes. In addition, this person must be skilled in several areas and help manage day-to-day sales operations. That said, you’ll still need to hire freelance graphic designers or purchase user-friendly software like Canva to provide the necessary support. If your company is large and looking to improve digital marketing, website management, graphic design, email marketing, etc. – the cost of bringing these services in will come from the following:
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Your business wants to start social media marketing, as it is one of the best digital marketing trends in 2019. You want to spend 10% of your monthly income on advertising – giving you a budget of $10,000/month, with $4,000 allocated directly to social media ads.
Campaign Summary: Created 5 Ad Campaigns, 4-5 Ad Creative Changes, Uploaded Audience Lists, Added Website Tags, Building Ads in Business Manager, Graphic Design, Daily Monitoring and Weekly Reporting. (About 120 hours per month)
An Industrial Tool repair shop makes an average of $300 per machine repaired and one repair takes two hours. If used in the above scenario, 120 hours would generate $18,000 in revenue.
You can see that the cost of hiring an agency is no more than paying part time. The agency will eliminate the need to manage hourly workers (who also manage a high level of work), who have the knowledge of identification, placement and advertising that many workers may not have.
Getting Your Business On Social Media
After reading the numbers, you’re probably wondering why marketing agencies charge so much! We’ve created a series to help you understand (in our opinion) that each strategy has a price. Stay tuned!
Big SEO Strategy, 5-10 Optimized Web Pages, Analytics Setup, Keyword Research & Analysis, Competitive Analysis, On-Page & Off-Page SEO, Title Tags, Meta Descriptions, Image SEO, Content Creation & And Optimization, Inbound Traffic Management, Initial Link Analysis and Reporting, Ranking Reports
Includes Advanced SEO / Skyscraper Technique, Weekly Reporting, Social Media profile creation and management, monthly blog articles
Account Setup, 5 Campaigns, Deep Keyword Research, Campaign Research, GEO Targeting, Demographic Targeting, 360 Audit to Increase CTR, Manual Bidding
Social Media Marketing: How To Do It, Types, Tools & Tips
5 Pages, Responsive Custom Design, SEO Optimized, Logo Design, Sitemap Creation, Google Indexation, 5 Stock Images, 1 Month Maintenance
A systematic campaign to promote your company in many ways across the web: social media marketing, directory submissions, blog articles, YouTube videos, etc.
Website Optimization, Creative Website Content Optimization Strategies, Relationship Building and Web Presence Management, Reputation Management, Local and Regional SEO, Content Planning and Management, Link Building and Discovery
Comprehensive Website Review, Editorial Content Review, SEO Features – on-page and off-page, Social Profile Review, Google My Business Review, Directory and Citation Review, Online Reputation Review, Competitive Landscape
Tiktok Tips To Market Your Small Business
Optimizing Google My Business 2 Pages On Site SEO Review Management Site Management Link Building Citation Management – 1 month 1 x 500+ article dashboard and reporting
Customer Interviews – Competitive Email Research – High Level Summary + Key Reports Human Message Development Human Development – High Level Customer Journey Mapping Implementation Calendar – 3 Month Growth Recommendations
Customer Interviews – 5 client interviews Competitor Research – 3 Core Competitors Personal Message Development – Customer Journey Mapping Summary Mapping Calendar – 6 Month Growth Recommendations
Customer Interviews – 10 Client Interviews Competitive Research – 6 Core Competitors Personal Message Development – An In-Depth Review of Customer Journey Mapping Calendar Use Mapping – 12 Growth Recommendations
Tips For Social Media Marketing For Indian Small Businesses
Website Marketing: Update WordPress site, Mobile friendly, HTTPS secure, Local pages, CRO landing pages Content Program: Main page content, home page video, Review funnel, Continuous blog content, lead hub page development, Podcast or webinar, Marketing material, Press release, Review old content” SEO: Google My Business Optimization, Local SEO Management, Link building for local citation management, Google Search Console setup, Podcast guesting, Organic CTR optimized, Featured snippets program Social Media: Social profile update, Social posting program, Community promotion program, Social interaction program, Media and influencer, Video channel, Live video program Email marketing: List cleaning, re-engagement campaign, Newslettermonthly, Lead capture calls to action, Email verification and follow-up, Email optimization program, Email lead campaigns
Website Marketing: Update WordPress site, Mobile friendly, HTTPS secure, Local pages, CRO landing pages Content Program: Main page content, home page video, Review funnel, Continuous blog content, lead hub page development, Podcast or webinar, Marketing material, Press release, Review old content” SEO: Google My Business Optimization, Local SEO Management, Link building for local citation management, Google Search Console setup, Podcast guesting, Organic CTR optimized, Featured snippets program Social Media: Social profile update, Social posting program, Community promotion program, Social interaction program, Media and influencer, Video channel, Live video program Email marketing: List cleaning, re-engagement campaign, Newslettermonthly, Lead capture calls to action, Email verification and follow-up, Email lead nurturing program, Email lead campaigns Paid Lead Generation: Optimize FB posts, Social media ad campaign, Google AdWords, Remarketing campaigns Giving Sales force: Affiliate marketing partner program, Lead acquisition/mentoring process, Lead advocacy, Repeat customer campaigns Customer Experience: Review response program, New customer onboarding process, Customer delight process, Referral program, Event program, Customer feedback program
Website Marketing: Update WordPress site, Mobile friendly, HTTPS secure, Local pages, CRO landing pages Content Program: Main page content, home page video, Review funnel, Continuous blog content, lead hub page development, Podcast or webinar, Marketing material, Press release, Review old content” SEO: Google My Business Optimization, Local SEO Management, Link building for local citation management, Google Search Console setup, Podcast guesting, Organic CTR optimized, Featured snippets program Social Media: Social profile update, Social posting program, Community promotion program, Social interaction program, Media and influencer, Video channel, Live video program Email marketing: List cleaning, re-engagement campaign, Newslettermonthly, Lead capture calls to action, Email verification and follow-up, Email lead nurturing program, Email lead campaigns Paid Lead Generation: Optimize FB posts, Social media ad campaign, Google AdWords, Remarketing campaigns Giving Sales force: Affiliate marketing partner program, Lead acquisition/mentoring process, Lead advocacy, Repeat customer campaigns Customer Experience: Review response program, New customer onboarding process, Customer delight process, Referral program, Event program, Customer feedback program CRM tool : Data capture and cleaning, Sales pipeline process Marketing Automation: Lead scoring process, Lead tracking analytics: Analytics Goals, Marketing tracking, Call tracking
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