Small Craft Business Ideas From Home – The world is full of artistic people who sew, paint and print their way through life. Crafting is an excellent way to relax, unwind and let your creative side shine.
According to Statista, the craft market in the world should reach a value of approximately $50.9 billion by 2024. With the online world now making it easier than ever to launch a craft store, there is nothing which prevents you from taking your crafting skills to the next level.
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Building an online craft business allows you to tap into your passion and turn it into something that makes money. Later, you can decide if you want to work full time or treat it as a side hustle that makes you extra income.
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So how do you start? Here is a 9 step checklist to help you set up your own craft business.
The first step to starting a craft business is deciding what to sell. Your decision of what to “craft” will depend in part on what you like to do. However, it is also important to research the market and see what could sell for your company.
Examine your industry and ask what kind of products you can offer through your brand to make customers more likely to buy from you. For example, you may be great at making your own soap, but there are tons of other creators just like you. How are you going to stand out? Maybe you can promise a soap that is completely organic and made with special ingredients?
Check out secondary market research from groups like MarketResearch.com, Nielsen and NPD to get an idea of what’s trending. Some options may include:
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For extra inspiration, use Google Trends to find out what people are talking about in your industry. Alternatively, try asking your friends what they would like to buy.
Many people are looking for a hat box these days, so it may be something you can offer through your craft store.
For those learning to start a craft business, there is good news: the craft industry is quite a different place. Selling in this industry means you can target different demographics and consumer segments based on the products you sell.
If you sell household essentials like key hooks and covers, you can focus on older consumers who can afford to buy items for their homes. If you sell handmade friendship bracelets and bath bombs, you can probably target a slightly younger audience.
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To identify your target audience, consider which people are most likely to fall in love with your products. If you are starting a small craft business selling baby blankets, your primary customer may be new parents. However, you can also appeal to relatives who want to buy baby shower gifts.
You can find extra customer data on things like the US Census Bureau’s website, Nielsen, and even by checking out Facebook’s Audience Insights tools for better social media targeting .
When you learn to start selling crafts online, you are probably overwhelmed with things like planning the products you will sell and finding your target audience. Pump the breaks for a second, though – it’s important to do some planning first.
Creating a craft business plan is a must have. Think of it as the compass for your business, keeping you moving in the right direction no matter what is happening in your industry.
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Business plans remind you of your vision and mission. These documents are also extra useful when you are trying to get business financing from a bank or an investor. Here are some of the points your plan should include:
If you are still unsure about business plans when learning to start a craft business, you can find some practical video tutorials online that can help you write your business plan. Or just use a business plan template to get going. You can modify the information here to reflect the nature and vision of your business.
In this step, you will develop a plan for how to make your articles. There are many ways to skip this process. For example, you can explore some lessons or webinars online to teach you how to refine the skills you already have. For example, if you like to make jewelry, you can learn how to make chains or design your own earrings. Try:
It’s hard to scale a business when you’re the only person working on creating your creations. As your business grows, there’s a good chance you’ll need some help achieving a work-life balance. Finding a manufacturer who can make your designs for you could make it easier for you to run your business.
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You probably also need to look for a supplier who can give you the raw materials you need to make your items. This could include paying for special types of wool or thread for your embroidery company. Think about:
For beginners learning to create a craft business, it may be worth choosing a more affordable business model, such as dropshipping. This allows you to create a craft store and list products on your site. When someone buys an item from your online store, a third-party supplier handles the fulfillment process – from packaging to delivery to the customer’s door. You don’t hold inventory, so you save on warehousing costs… and time. Dropshipping is an ideal business model for aspiring craft entrepreneurs who want to focus on marketing their business rather than worrying about inventory management.
Branding is one of the most important things you can do for a craft business. Because people buy from companies they know, like and trust, you need to present a brand that leaves a great lasting impression. A good brand involves everything from a memorable company name to an attractive logo, a meaningful color palette, and even a unique tone of voice.
Building a brand is easier than you think, thanks to some great online tools. For example, Shopify offers a:
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These tools make building a memorable business as simple as possible. For example, just add relevant keywords, such as “ceramics” or “knitting”, in the slogan maker, and generate a bunch of great slogans for you to consider.
If you are struggling to design everything on your own, you can also work with professionals from places like Fiverr, Upwork and DesignCrowd.
Part of your checklist for starting a craft business should be making sure everything in your company is set up correctly from a legal and logistical perspective. Just because you run a simple company selling handmade scarves doesn’t mean you don’t need to register your business, for example.
If you are not sure how to do a craft business legally, you can find a lot of information online or talk to a tax professional. Some points to consider include:
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If you are nervous that you may not have the documents you need, or you do not know what certain documents mean, you may need to talk to a professional just for peace of mind.
This is your opportunity to combine different aspects, such as your chosen brand colors, logo and product pages, so that you have a complete online storefront. With an ecommerce platform like Shopify, creating a professional looking website is a breeze – you can build an ecommerce site in less than 30 minutes.
If you want to take advantage of the time and money saving benefits of dropshipping, you can also access DSers – which is the AliExpress import app for Shopify.
The great thing about Shopify is that you can add different elements, from your templates and themes to your resources and other tools, that can help make your store unique.
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One of the most challenging aspects of learning how to start a craft business involves figuring out how to attract customers to your store. Marketing is a crucial component of craft sales. The amount you spend on promotion will depend a lot on your budget and the strategies you use.
Still need ideas on how to start a craft business? Here are some examples of successful craft brands to inspire you.
A wonderful example of a craft company, the Artisaire brand offers customers a wide selection of wax molds and supplies. You can get everything from custom stamps for your letters to stunning wax here. This is a great example of how craft businesses can go niche with their product selection and appeal to a large audience in the process.
Artisaire makes all its products in a factory in Canada; the business is run by the Thomsens family.
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The Honeybunch shop created by Lisa Jolly is a business built entirely on passion. The founder, Lisa, believes in creating amazing soaps and bath products with natural ingredients. Lisa began her career in retail and launched other businesses before starting the Honeybunch Shop.
According to Jolly, she knew nothing about making soaps when she came up with the idea for her online store, but she quickly became an expert.
Cedar and Sail’s story proves that anyone can learn to start a craft business and pursue their passions in their spare time. U
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