Marketing Tips For Small Businesses Uk – Digital Marketing is essential these days for any small business hoping to stay competitive in today’s digital age. But your time is often limited and it’s hard to know which online marketing tactics you should focus on as a busy entrepreneur.
Make sure you have a responsive, user-friendly website that is updated regularly. Your website is usually the first point of contact when a user searches for your services online and finds your brand. Your website is the most authoritative source of information about your business on the internet, so it pays to make sure you are well represented, and that the information is up to date.
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Include your basic information that customers want: knowing your business address, phone number, hours of operation, etc. on your website where users can find them immediately. You might be surprised how many businesses forget to list this information on their website. From a Local SEO point of view, this is essential information and it influences your search rankings.
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Most small businesses use social media to bombard their followers with promotions, but research has shown that this can turn off customers. If you engage with your audience and build trust and brand loyalty, then potential customers will be inclined to engage with you.
Claim your small business on local directories. Google, Yahoo, Yelp and many more are all directories for local businesses. Boost your presence by posting new content regularly and making sure your Business Name, Address and Telephone Number (NAP) is up to date.
Email marketing remains one of the most cost-effective and efficient marketing tools for business owners. It’s also great digital marketing advice when trying to grow your brand loyalty and is a vibrant and powerful way to connect with your target customers. With the right incentives, you can not only bring in new clients but also re-attract your existing customers.
Facebook is one of the most important tools for any business to have. The continued growth in the use of social media has given small business owners a huge opportunity to build relationships with fans by sharing relevant content and interacting by commenting and liking fans’ comments. Increased interaction with your fans means their friends are likely to see it, and this increases brand awareness.
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Facebook advertising has also been extremely powerful in the small business world. It is particularly effective because there is virtually no waste as with traditional media. A local business that normally does business within a certain radius can only promote to that area. Your targeting can be even more specific as you can target specific age groups and interests and even target your audiences during the time they are most likely to buy.
One of the best marketing strategies for a small business is blogging. By providing your potential customers with informative content and social promotion, this can not only help establish you and your team as experts in your field. It can also have a positive impact on your SEO as you significantly increase your website’s search engine visibility.
After claiming your listings on Google, Yelp and the wide variety of other business listing sites available, use signage at your location and links on your website or in emails to encourage your customers to leave reviews of your business (ensuring that you can under that platforms terms and conditions). If you receive a negative review, take steps to respond in a timely, professional manner and offer to rectify the situation to the best of your ability. You’d be amazed at how your response can encourage a customer to change their review.
Google AdWords (PPC), much like Facebook advertising, is an instant way to get your website found locally for targeted keywords. You can focus on targeting only local customers who have specific keywords they could use to find your products or services. You can also retarget users who have already shown interest in your brand through the display network. Once you’ve decided on the type of campaign you want to run and launch, you can keep track of how your campaign is performing using Google Analytics. Online Marketing News, PPC Advertising Tips and Guides, SEO News, Tips , Tools, Advice and Guides, Social Media Advertising News and Advice.
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Marketing Strategies for Small Businesses – Regardless of your industry or niche, it is essential to have a successful marketing strategy for your small business so that you are constantly reaching new prospects. Increased brand awareness, more leads and higher revenue are some of the benefits your small business can gain from an effective marketing strategy.
Here are some of the most effective marketing strategies for small businesses and how you can implement them into your online marketing campaign.
Search engine optimization (SEO) is the practice of optimizing your website in the hope of ranking higher on search engine results pages for queries related to your business offerings. The more the traffic, the higher the chances your business stands in achieving the goals mentioned above. So, how do you optimize your website for more visits?
The first step to any successful SEO strategy is keyword research. Find out what terms your audience is most interested in and what potential customers are looking for on the search engine. And don’t worry! Keyword research will cost you nothing. From the many free keyword research tools, including Google’s keyword tool and Keyword Planner, you’ll find one that works for you.
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Once you’ve compiled a list of high-value keywords, optimizing your content for those keywords should be the next step. For best results, include them where you feel they sound most natural in your content and HTML elements such as heading tags and meta descriptions.
As the name suggests, pay-per-click (PPC) is an advertising strategy where you pay only when a user clicks on your ad. With the model, you also get to decide how much you want to spend each month and how much each click will cost you.
It is important to note that PPC works on a bidding system. The higher you bid, the greater the chance your ad will display above other advertisers targeting the exact keywords. Keywords can be quite competitive, so it’s always wise to take your time to decide what sells and is budget-friendly.
Content marketing works hand in hand with SEO. Whether it’s in the form of short blogs, infographics, videos or long-form articles, creating valuable content gives potential customers a reason to visit your page and search engines something to crawl and index.
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As a small business, you should always aim to create valuable and engaging content. This is more likely to attract shares and improve your credibility in your industry. Also, other trusted websites are likely to link to your content, improving your domain authority and ranking. You can even share your newly curated content via Facebook, LinkedIn, Instagram, or other social media platforms if you want to increase your reach.
Facebook, Twitter, LinkedIn, Instagram and YouTube are some of the best platforms you can leverage to boost your reach and grow your business.
As the largest social media platform, Facebook is a popular choice for digital advertising. Here, you can post business updates, interact with followers, upload pictures, photos and links to your website. Another platform you can use to accomplish the mentioned tasks is Twitter. Using the 140-character posts that the platform allows, you can update your followers on new content, post links, photos and videos.
Are you looking to build more professional connections? Think LinkedIn. Your LinkedIn page is a great place to inform your prospects about your company and provide more technical information specific to the industry. On the other hand, if you are looking for the best platform to get your audience engaged with your business, YouTube or Instagram can be extremely effective.
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So there you are. If you were confused about where to start, the marketing strategies above should be a good place to start. Remember, for the most successful campaign; you should consider integrating different techniques in your marketing.
If you’re not getting the results you expect from your marketing strategy or you can’t achieve a profitable ROAS, speak to our senior team by calling 0121 231 015 or click here to Get a Quote and we’ll n call you.
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Jon Watkins Welcome to this latest edition of the Federation of Small Businesses podcast the Go to Podcast for news tips and important information for small businesses and the self-employed. In this chapter, we will share tips on how you can start marketing your small business or improve your current marketing activities. Get the word out about your business and get in touch
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