Marketing Tips For Small Business Owners – According to recent research from Vistaprint Digital, about 53% of small business owners say social media is their top online marketing tactic.
The report was based on data from a September 2016 survey of 1,000 U.S. business owners with fewer than 10 employees. The researchers also used data from a May 2016 survey of 2,000 US consumers.
Marketing Tips For Small Business Owners
One-third of small business owners say their company’s website is their primary marketing channel, and 53% consider their online presence very important.
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About 70% of respondents claim that they use a mix of printed and online tools to market their small business.
About the research: The report was based on data from a September 2016 survey of 1,000 owners of businesses with fewer than 10 employees in the United States. The researchers also used data from a May 2016 survey of 2,000 US consumers.
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Ayaz Nanji is a digital strategist and co-founder of ICW Media, a marketing agency specializing in content and social media services for technology companies. He also works as a research writer. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
Top 5 Digital Marketing Tips For Small Business Owners
More than 600,000 marketers rely on B2B know-how every day. Don’t miss out on the latest marketing tips and techniques delivered straight to your inbox. According to the US Small Business Administration, an incredible two-thirds (66%) of small business owners and entrepreneurs are personally responsible for three or more areas. about their business activities, including marketing.
From email and social media campaigns to pricing, branding, and strategy, many small business owners can find it challenging to excel in marketing while also focusing on growing their business.
That’s why we’ve teamed up with Mailchimp, Square, and WooCommerce to create a brand new small business marketing booklet. In this five-part email series, you’ll receive concrete and actionable marketing strategies you can use throughout the rest of 2018 and into 2019 to significantly grow your business.
As a bonus to our new email series, we’ve put together a special Podcast episode. Whether you’re looking for a new approach to your marketing strategy or just want to try out some new ideas, this episode will help you get where you want to go in 2019.
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Hailey: Hi everyone! I’m Hailley Griffis and I’m the author of The Science of Social Media podcast. Your weekly sandbox for social media stories, insights, experimentation and learning.
Brian: Welcome to episode 120, I’m Brian Peters and we have a very special episode this week. 2019 is almost here, which can only mean one thing… It’s time for small businesses to shine. Whether you’re looking for a new approach to your marketing strategy or just want to try out some new ideas, today’s guide should help you get where you want to go.
Hailley: We’ve heard from many people how challenging it is to keep up with the latest marketing strategies and tactics for small businesses. So this episode is for everyone. Hopefully it will bring you much success in the new year.
Working with Mailchimp and Square was really insightful because they work with small businesses every day, so everything we talk about in this email series is completely new and very relevant.
Social Media Marketing Tips For Small Businesses (2023)
Small business marketing has been boiled down to three basic, high-level strategies. By practicing these 3 things, you are setting yourself up for long-term success instead of aimlessly trying new tactics for short-term gains.
One of the biggest obstacles for small businesses looking to improve their marketing efforts is simply committing to good marketing. Without this commitment, it will certainly not meet your expectations.
One is the setting aside of time. Brands like AJ&Smart, which we talked about in Episode 113, spend several hours each week planning their social media and weekly email schedule. Then they spend 3-5 hours on pure content creation so you can get back to business.
Two is setting clear goals. Research shows that you are 42% more likely to achieve your goals and dreams just by writing them down regularly. Write down the specific marketing goals you want to achieve over the next month(s) and year.
Digital Marketing Tips For Small Businesses » Tunny Ogunnowo
Hailley: Three, of course, is to be patient: everything good takes time. Try not to fall into the trap of thinking that good marketing will happen overnight.
Small businesses that play the long game by consistently creating great content are the ones that will reap the rewards in the end.
If you try to do everything with your marketing strategy, you’ll end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities.
Hailley: It goes back to setting aside time, right? If you only have a few hours a week to spend on marketing, you need to be extremely focused on things that will have a big impact.
Creative Marketing Ideas For Small Businesses (2023)
The key is to experiment often until you find one or two channels that show really good traction and double those small business marketing channels until they become ineffective.
Creating great marketing content for your small business isn’t just about showing customers the value of your product or services. This is a great way to help people get to know you and your business.
Hailley: Many leading brands today thrive on creating and developing a personality. Each of them has an opinion, they stand for something, they are relatable. In other words, they are
Brian: One of my favorite brands is Huckberry, an outdoor clothing and gear retailer, and from the first welcome email, they take a kind of brand storytelling approach that is woven into the smallest details.
Small Business Marketing Guide: Everything You Need To Know To Grow
The first step in social media is to include videos. Video is absolutely the most effective way to reach your audience across all social media channels.
Brian: Statistics prove it. Did you know that 4x as many people prefer to watch a video about a product than read about it, or that 4 out of 5 millennials look for video content as a form of research when making a purchase decision?
Whether it’s time or resources, small businesses just don’t produce a lot of videos for social media and other small business marketing channels.
Hailey: First, start with what works. Organize your blog or website content by the most traffic and create videos on those topics using a video creation product like Animoto.
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Or try following your peers and/or competitors with Facebook pages to see and create content based on popular topics.
Or you can embrace exciting trends like the rise of Instagram Stories by creating fun, easy-to-build Stories content.
Brian: In terms of what makes a great video. Believe it or not, there are some scientific factors that people are more likely to interact with.
Hailley: The next step in social media is that we highly recommend jumping on the advertising trend and boosting your top performing content.
Marketing Tips For Small Business Restaurant Owners
The great thing about social media for small businesses is that you don’t have to spend a lot of time creating variations of ads to be successful in your promotion. Your audience is already telling you what they want in the form of organic engagement numbers.
Brian: We believe that organic social media posting (traditional posting) is the perfect testing ground for effective Facebook and Instagram advertising. In other words, you use organic reach to determine which posts you should put money behind.
Hailley: We’ve seen incredible results with video ads on Instagram Stories, for example. One ad in particular generated over 5,000 clicks to our site for less than $0.10 per click.
All we did was look at our top performing posts, determine that this post was doing abnormally well, and put some ad dollars behind it.
Easy Marketing Ideas For Small Businesses In 2023
As a small business, you can have the best product in the world, but if no one sees it or cares about it, it will be difficult to generate engagement and results on social media.
Think about how people use and consume content on social media today. They are often on social media to connect with friends and family and watch the occasional brand video. However, there is more content on social platforms than people can consume, so if a post doesn’t seem interesting or useful, people will simply scroll past it.
Listen to your customers. Keep an eye on industry trends. Invest in the creative aspect of your content, such as videos and visuals.
However, as a small business, email is one of the few remaining marketing channels that you actually own (meaning you don’t rely on) as a small business.
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