Marketing Ideas For Painting Business – New Brunswick Government Mila Cann UI/UX Specialist. NN/g UX Certification (UXC) and Certified Scrum Product Owner® (CSPO®) in UX Management.
As I was preparing to attend the event, I realized I didn’t have my business card! I recently redesigned the logo and branding (while new cards are on my endless to-do list) and needed something in 2 days, so it was time to get creative.
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I started scouring my studio for card stock when I came across an old pack of Avery clean edge inkjet business card templates. This was definitely a good start, but the stock was a bit thin. I really wanted a double-sided card, but I knew it wouldn’t be easy to align both sides perfectly on an inkjet printer. Instead, I decided to repurpose an old uncropped picture by cutting it into a miniature piece that could be pasted into a card template.
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I was skeptical about taking part in this project because I didn’t think the inkjet templates would be able to stand up to the quality and feel of a professional print job. But the unique texture and tactile experience of putting a real painting on a card definitely pays off, and I couldn’t be more pleased with the result!
Check out my video for detailed instructions on how to make the card, what materials to use, and how to apply the artwork to the card. See the information sheet included with the card template for links to downloadable digital templates to prepare the print portion of your card design. Asian Paints is India’s leading paints company and primarily focuses on the manufacturing, sales and distribution of paints and coatings. and other products related to home décor, bathroom products and more. Asian Paints is headquartered in Mumbai, Maharashtra. It is the largest paints company in India and the third largest paints company in Asia. Asian Paints is also known as the holding company of Berger International.
Asian Paints’ manufacturing facilities are now spread across 15 countries around the world, including India and the Middle East. Asian Paints recently increased its operating revenue by 18.66% in the fourth quarter of fiscal 2022 and recorded Rs 7892.67 crore as of May 2022.
To learn more about the Asian Paints case study, see: Asian Paints Founders, Tools & Products, Exciting Business Model, Distribution Strategy, Marketing Strategy and Successful Campaign Driven by Asian Paints, Asian Paints Acquisition and Unique Global Asian Paints Analysis.
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Asian Paints finally came out as the market leader in paints in 2020. The company boasted about a 39% market share in 2020. Kansai Nerolac led the industrial sector. The Indian paint industry witnessed a 12% increase in production in 2019 and a 15% growth in terms of total value.
Asian Paints’ current market share accounts for nearly 50% of the Indian paint industry.
Asian Paints was started in 1942 by four entrepreneurs: Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C.Dani and Arvind R. Vakil. Champaklal and others initially operated in a garage in Bombay that they rented for INR 75 a month. A major goal of launching Asian Paints was to establish the world’s largest and most successful paint company operating in India.
Asian Paints was initially known as ‘The Asian Oil & Paint Company’. The name was chosen randomly from a phone book at the time. When it started in 1942, it was founded as a partnership of four friends.
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In 1945 the partnership company converted into a private limited company following a turnover of INR 0.35 million that year.
During World War II and the 1942 Give Up India movement, the import of paint was temporarily banned. As a result, companies such as Shalimar Paints and Asian Paints have taken it upon themselves to maintain paint demand. Asian Paints reported annual sales of INR 23 crores in 1952.
In 1957 Asian Paints made a breakthrough when their R&D department developed a process to produce phenolic and maleic acid resins of international quality by manual stirring in a simple coal furnace. In the same year, the company built a factory in Bhandup, Mumbai to meet the growing demand for paint in urban areas. By 1967, Asian Paints was already India’s leading paint manufacturer.
In September 2012, Asian Paints unveiled a new brand identity and logo created by Soha Ali Khan, dropping their iconic mascot Gattu in the process. Gatu, a mischievous boy, was inspired by the famous Indian cartoonist R.K. Laxman in 1954. The new identity was conceived after the company conducted extensive consumer research in some major Indian cities.
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Asian Paints has come up with numerous taglines, but the tagline “Har ghar kuch kehta hai” is one of the symbols of the Asian Paints tagline.
Asian Paints aims to become a top 5 player in the decorative paints industry (global) by expanding its expertise in emerging markets.
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Asian Paints services range from interior design services to hygiene services. Explore all Asian Paints services on the Asian Paints official website.
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Asian Paints operates in 15 countries and has 26 paint manufacturing facilities worldwide. In addition to the ‘Asian Paints’ brand, the Group operates worldwide through its subsidiaries Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Causeway Paints and Kadisco Asian Paints.
The steps mentioned above resulted in a strong emotional connection between Asian Paints and their customers. This strategy attracted new customers while retaining existing ones.
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Asian Paints has Bollywood actress Deepika Padukone, who last appeared in a Royal Glitz commercial, as their brand ambassador. Deepika Padukone is known for her acting talent and her endorsements, and of course she is the face of a brand as huge as Asian Paints.
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Asian Paints is one of those companies that set out to identify trends and consumption early on and eventually built an innovative and effective strategy around them. Asian Paints boasts a market cap of INR 2, 54, 125.07 crores, and it would have been nearly impossible if it hadn’t been targeted at the right section of people with a high-quality product driven by the right marketing mix.
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Asian Paints has developed its business based on a B2C business model, where the brand manufactures and distributes products directly to consumers through retailers and distributors.
Without a doubt, Asian Paints has brainstormed amazing advertising campaigns that have resulted in marketing success time and time again. For instance, when the company launched Gatoo the Naughty Kid in 1954, the mascot immediately caught the attention of all Indian consumers, especially middle-class society.
The company also spent around 8000 rupees on mainframe computers to become the first private company to own a computer, a bold move indeed. These computers were used for data analysis to help companies forecast demand and improve service levels throughout the supply chain, but other companies later continued to use computers generally for payroll and administrative tasks.
Asian Paints has continued to make prudent investments to improve its supply chain efficiencies and has always aimed to stay one step ahead of its competitors and rivals over the years.
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The company launched an initial public offering (IPO) in early 1982, which expanded its business and launched a number of exciting new products. The supply chain practices developed by Asian Paints have always been unmatched in India’s paint industry. An eye for innovation focused exclusively on the consumer side of the paint industry is what sets Asian Paints apart and drives the company along with its other sub-brands.
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