Local Social Media Marketing Agency – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People find, learn, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great social media marketing can bring incredible success to your business, create loyal brand advocates, and even generate leads and sales.
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve marketing and branding goals. But it’s not just about creating business accounts and posting whenever you want. Social media marketing requires an evolving strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of a large number of users.
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With such widespread use and versatility, social media is one of the most effective free channels for marketing your business today. Specific Benefits of Social Media Marketing:
The larger and more engaged your audience is on social media, the easier it will be for you to achieve your marketing goals.
When it comes to the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but they all have things in common:
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Now that you know the basics of a social media marketing strategy, it’s time to implement it. Your social media marketing plan is the road map to executing your strategy. It measures your success and structures your efforts to ensure you are using your resources efficiently. How to Create a Social Media Marketing Plan:
Ready to get started with social media marketing? Here are some social media marketing tips to get you started on your social media campaigns.
Consistent with other areas of online marketing, content is paramount when it comes to social media marketing. Make sure you’re posting consistently and providing really valuable information that your ideal customers will find useful and interesting. This includes:
It also means taking advantage of the variety of social media offerings, including photos, videos, stories, live streams, online stores, and more.
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Using social media for marketing allows your business to project your brand image on various social media platforms. While each platform has its own unique environment and tone, the core identity of your business should be consistent, whether it’s friendly, fun, or reliable.
In other words, don’t log in once a month to organize all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and get back to them – replying to their comments, sharing and commenting on their posts, engaging in live streams, engaging in polls and real-time questions, and retweeting other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform. All of them! If you want to stand out on the human feed, you need to accompany your posts with attractive visuals – pictures, images, text that has been transformed into art. Content creation tools such as Canva have templates and features that allow you to quickly create visuals that match your logo and brand, with a professional look.
Social media is a crowded place, so if you want to engage with your audience, you need to consistently post great content. The secret to doing this? Three Rs:
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We are always looking for ways to show off in other people’s food, but we forget that there is a price to be paid for ourselves. Track your competitors so you can keep tabs, get ideas you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have great content strategies for inspiration and outside-the-box thinking.
You cannot succeed without tracking the data of your social media marketing strategies. Google Analytics can be used as a great social media marketing tool to help you measure your most successful social media marketing strategies as well as identify which strategies are being abandoned. Add tracking tags to your social media marketing campaigns for proper monitoring. Don’t forget to use the analytics on each social platform to get a better understanding of which of your social content is performing better with your audience.
Among the many reasons to advertise on social media, it’s a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a large audience at a very low cost. Most social media platforms offer great granular targeting capabilities that allow you to focus your budget on the types of people who are most interested in your business. Below are some tips and resources to get started with paid social media marketing:
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The best social media marketing platforms for business are Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each – user base, main vibes, cons, and content types.
You can get a comprehensive overview of each platform here: The Biggest, Baddest, Most Popular Social Media Platforms and How to Use Their Power.
Facebook is the world’s largest social media platform and one of the largest local business directories. People of different age groups use it to connect with friends and family, participate in groups and forums, find and visit nearby businesses, and follow brands. Facebook is a social media marketing platform:
Organic traffic on Facebook is limited, so if you’re looking to generate leads or find a new audience, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment and like other videos and follow other accounts you like. In addition, there are recommended videos on your home page. The key to social media marketing on YouTube is not to go viral, but to add value. Best of all:
Although it appeared a few years after LinkedIn and Twitter, Instagram quickly surpassed these platforms, reaching one billion active users in 2018. It is popular for its various content formats like Feed, Story, Life, Reels and IGTV. People use Instagram to follow influencers and brands who buy from them and support their personal values. Create your Instagram bio and then use it:
Instagram ads usually cost more than Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s an inspiring community that celebrates leadership, learning, and core values. So while using it to network, find prospects and share industry insights, it’s a great place to express your company culture and build your personal brand alongside your business brand. LinkedIn has company page features to take advantage of this, so be careful when setting up your page. LinkedIn:
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Twitter is a great network of quick ideas, useful information and lively discussions. You should be consistently active on every social media platform, but it’s especially important here. Many people use Twitter to get news, follow brands, and receive customer service. If a customer says something good about you, don’t forget to write back, and don’t forget to answer people’s questions whenever possible. For effective social media marketing on Twitter:
Snapchat isn’t just for teenagers. The largest age group (75%) is 13-34, and with Snap Maps, geofilters, and partnerships with Gannett, it’s more local than you might think. If you can’t build relationships on the platform, you can build an audience through engaging photos and short videos. Use Snapchat:
TikTok is the fastest growing social media platform today, taking only five years to reach one billion monthly active users. Although popular for dancing, the platform has many popular categories that continue to grow. Businesses are looking for ways to use it as a marketing channel, but remember, the main reason people use TikTok is for entertainment, so make sure your videos match that. Use TikTok:
You can find the best social media marketing courses here, but these are definitely our favorites. Use it to grow your social media presence through organic and paid methods.
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LOCALiQ’s Social Media Marketing Lab contains useful information and ideas for any business, whether small or large, local or national, starting up or looking to improve. It’s free
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