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Ideas To Market Your Small Business
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As a small business owner, I have spent years looking for new and authentic ways to bring what I offer to those who need it.
No Cost Marketing Ideas For Your Small Business
I have tried many small business marketing ideas and learned from countless mistakes. And what I’ve found is that you don’t have to spend a lot of money to have a successful marketing strategy.
There are many free and inexpensive ways to market your small business. The key is trying several to find what works best for you.
When you think of digital marketing, you may immediately think of running paid ads on Google or Facebook. But when you change your thinking about online advertising, you’ll find that there are countless ways to sell your services online that don’t cost as much as paid ads.
As Digital Marketer puts it, online marketing is simply a Customer Value Journey that aims to effectively build relationships with new prospects and convert them into loyal, repeat customers. That means digital marketing is looking for ways to truly connect and help people online.
Quick Ideas To Market Your Small Business
One of the best ways to help people is to answer their questions, and nowhere do people ask more questions than Google.
Think about what you sell and think about the questions your ideal customer will have when searching for your product. You can start a blog and write articles to solve these problems while gaining the respect and trust of the reader.
As with any free marketing tool, there are tons of people trying to work this strategy. So you will need to learn some Search Engine Optimization (SEO) techniques to stand out among the search results.
SEO is not as scary as it sounds. It’s just looking at the question you’re answering, putting yourself in the mind of the person asking you, and including as much helpful information as possible to answer the question.
Festive Marketing Ideas For Your Small Biz
The key to building trust on social media is to offer authentic content and show it regularly. If your content is only advertising or if you only post when you have a sale, not only will potential customers not trust or follow you, the algorithm platform can hide your content. This can prevent you from reaching even your current followers.
Instead, choose a social media platform to invest your time in and post content that is educational, inspiring, or entertaining in addition to content that is promotional. It is important to know where your potential customers spend their time effectively.
For example, Instagram and Facebook are currently the most popular business platforms in the US and Instagram has more users under the age of 30 while Facebook users have the highest average incomes.
Some small business marketing ideas for social media include posting product comparisons to show how unique your product is, inspirational quotes that your ideal customer might like, or sharing a meme that makes light of a problem your product is trying to solve. solve. You can also use direct messages to connect with your followers like Mary Gui, Founder and CEO of Sock Candy.
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“When I get a new follower on the @sockcandyofficial IG account, I send them a DM thanking them for following Sock Candy and offering a Welcome discount code on their first order. This has worked well for me and led to many changes,” said Gui.
You can be as creative as you want with your social media content. Remember that the more creative you are, the more engaged your audience will become. And that can lead to higher profits for you.
Ninety-four percent of American users 18 to 44 years old access YouTube at least once a month, making it a great place to connect with potential customers.
YouTube is owned by Google, so you can take many of the SEO techniques you use for written content and apply them to your videos.
Powerful Benefits Of Video Marketing For Your Business
If your ideal customer has questions that are more easily answered through a display or other visual, YouTube is the best platform to do that. You can even reuse YouTube videos on your favorite social media platform and embed them in blog posts.
Don’t stop sending your video. Make sure you include links in the video description or notes to your products or services. You can also link to other YouTube videos to continue building your relationship with viewers. And once you build a following on the platform, you can earn money on YouTube through ads and sponsorships.
Self-publishing on Amazon is the best way to establish authority on your site and get in front of people who are ready to make a purchase to help solve their problem.
Professional eBook writing and publishing is very affordable with minimal costs. Be sure to use the book as a way to write a solution to the problem and wait until the end to mention your business as a way to achieve the solution more effectively.
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The best small marketing ideas for small business owners are those that allow them to connect directly with potential customers. Answering questions on forums and in Facebook groups does just that.
When answering a question in a forum or group, always aim to help first and serve your business as a second solution. If you have an online course and come across a question that you’re writing an answer to, don’t respond with a link to your course. Answer the questions as you would in your course. Then, after you’ve interacted with the person who asked the question, offer that you have a course that covers this in more depth.
This helps to build trust and confidence within the group, and as a result, makes more people able to buy your products.
An email list is the backbone of many successful online businesses. While every other platform controls access to your users, you always have your email list and can take it wherever you go, even if you change your business name or set up a new website.
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One of the easiest ways to get email addresses is to offer a free digital product like a cheat sheet, PDF guide, template, etc. You can use your blog, social media account, eBook, or page. a simple landing to offer your digital product and send it to their email address using a service like Constant Contact or ConvertKit.
Once you get their email address, stay in touch at least every other week with valuable and useful resources to build trust.
Facebook groups are a great place to build a community of people who have similar needs or problems that need solving. Creating your own group can bring you potential clients and position you as an expert in whatever the group is about.
Jacob Bouvier runs a boudoir photography studio. Your Facebook group has brought in more customers than any other channel. He says it’s because they get to know you as a person before deciding to become a customer.
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“Nine-tenths of what I post there is related to my mission of body acceptance, self-love, and being an authentic self, but not directly related to my photography. About 1/10 of the content has to do with my photography,” said Bouvier.
It takes time to build a group but you can speed up the process by posting relevant questions and opportunities for engagement every day thanks to Facebook’s post scheduling feature and replying to all members. This will help make them feel like they are part of the community and that you truly care about them.
One of the most popular and effective small marketing strategies for online businesses is to teach a free online class or workshop. Brainstorm a problem that your ideal customer is struggling with that you can help them solve in an hour or less. It can be as simple as turning a blog post or video into slides and presenting it and then answering questions at the end.
You can easily do this for free by going live on Facebook, Instagram, or YouTube. If you want something more private, Sun lets you host classes of up to 100 people for 45 minutes at a time for free.
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Challenges are a great way to bring your offline business online. A personal trainer can host a fitness challenge, a cleaning service can host a 7-day exterminator challenge, or a pet sitter can host a “sit, stay” challenge for people with active dogs. Anything that will take a potential customer from noticing a problem to realizing they need help solving it.
Host your challenge via Facebook group or email. It can run anywhere from 5 to
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