Ideas For Promoting A Business – Real estate is equal parts challenging and potentially rewarding field. A 2020 study by the National Association of Realtors (NAR) found that 88% of buyers recently purchased their home through a real estate agent or broker. The same study found that 73% of buyers interviewed only one real estate agent during their home search – highlighting the importance of raising awareness and getting in front of buyers as soon as possible. That’s why having a solid grasp of real estate marketing is absolutely essential for anyone in the field. Below, I share some real estate marketing ideas that top agents use to promote their businesses. Whether you’re just starting out or a seasoned Realtor looking to attract new clients, these marketing tips will help you create a successful marketing plan. Unique Real Estate Marketing Ideas Create a Website. Construct a. Develop email marketing campaigns. Employ virtual staging. Try experiential marketing. Partner with local businesses. Run a paid Instagram campaign. Use drone photography. Create a Zillow profile. Ask for referrals. Make your own videos. Co-host a webinar. Collect and display testimonials. Control traditional advertising media. Optimize your website for mobile. Actively manage social media profiles. Manage an email newsletter. Create an exceptional business card. Movie Video Walkthroughs. Invest in branded luggage. 1. Create a website. Many consumers search the Internet to research products and services before they buy. Creating a website for your real estate business shows prospective clients what you have to offer. Add listings to your site and update them regularly — this will keep prospects coming to your site when they’re looking for properties. And add something a little unexpected to set your website apart. Take this mortgage calculator and make it easy for visitors to add value. Image Source: NoBedrooms 2. Build A . You can also start and create content that is optimized for SEO. This ensures that your posts appear in the expected search results every time. Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for and inspire you with fresh content ideas. Make it easy for them to navigate to your main website and link to your profile pages on other real estate sites so they can learn more about you and your business. And don’t forget to create interesting images for your posts. This infographic makes a great addition to any post or email marketing campaign. Image source: Space Simply 3. Develop email marketing campaigns. Send a monthly newsletter roundup of your content and reach out to contacts when new property listings become available. Add pictures of properties, a video tour of the property, or a virtual staging of the home that links to the full listing. 4. Employ virtual staging. How can you increase buyer interest? Give them a sneak preview of how the home will look by using a virtual staging website. An online platform saves the time and money of physically displaying a property. And a 2018 study of 4,200+ homes found that 85% of staged homes sold for 6-25% more than non-staged homes. 5. Try experiential marketing. Experiential marketing engages your prospects and “invites the audience to interact with the business in a real-world situation.” Host a tour of the area you’re selling, host an event to teach area home buyers about the home buying process, or arrange an open house and invite buyers to view the home. 6. Partner with local businesses. Use your local connections and partner with clothing stores, home decor showrooms, and coffee shops to promote listings — and invite them to attend an open house event. For a unique way to encourage prospects to visit your open house, set up pop-up shops in different rooms of the house. This encourages potential buyers to explore each room, and you can work with local businesses to determine discounts on merchandise that can be offered to home buyers. 7. Run a paid Instagram campaign. Instagram is another tool to connect with home buyers, promote your listings, and grow your brand. And your most beautiful pictures can reach even more people with paid promotion. Instagram Ads allow you to choose the target audience, budget, post type (eg image, video, carousel) and the length of your campaign. And you can use targeted hashtags to make sure posts are presented to the people you want to reach. Fill out this form to get your free template. Free Real Estate Marketing Template Featured Resource 8. Use Drone Photography. Take sweeping shots of the home’s exterior and surrounding landscape using drone photography. Buy a drone to capture the perfect shot, or use a drone service like House Lens or Sell Through the Air. Use photos to add an element of excitement to your listings. Video can be used to supplement your virtual tours or walkthroughs and show exterior features such as patios and pools. Don’t have the drone photography chops to show your clients’ homes in their best light? Services like Drone Base have thousands of experienced photographers around the world and specialize in both residential and commercial real estate. Image Source: Drone Base 9. Create a Zillow Profile. With over 188 million monthly viewers, Zillow provides the opportunity to get your business in front of thousands of new prospects. This resource from Zillow lists the steps for setting up your own profile. Your profile allows you to share your listings with a larger audience and connect with potential customers, increasing your chances of getting new buyers. 10. Ask for referrals. Did you know that 41% of sellers who use a real estate agent found the agent through a referral from friends or family? If you haven’t asked for referrals, you should. Ask buyers how they are doing a few months after they settle into their new home and include a referral request in your email. Does it still feel like home? Hello [buyer’s name], I hope you are settling into your beautiful home! You have chosen a great neighborhood to buy it in and I am very happy to help you through the process. I really enjoyed working with you. If you have any friends or family looking to buy or sell in the area, I would love the opportunity to work with them. I’m hosting a happy hour next week to talk to people about the current market. Feel free to share the event link with anyone you might be interested in: [insert link to event page] Regards, [your name] Some realtors use the party/guest list to plan a housewarming party for their new homeowner and meet with potential buyers. 11. Make your own videos. It’s no secret that video is a powerful tool for Realtors. And it doesn’t have to cost thousands. Whether you go for a more produced video like the one below with client testimonials or use video software to record a message pitching your services to a potential client from your laptop, video is one way to set yourself apart from the crowd. 12. Co-host a webinar. Want to make it easier for potential buyers or sellers in your area to understand the current market? Partner with a local lender, title company, or your favorite staging service and host a webinar on a topic of interest to those thinking of making a real estate move. For example, you could team up with a local home improvement service to host a webinar on the top five most valuable improvements sellers can make to their homes to increase sales prices. These changes and tastes may differ from state to state, so this can be valuable information that marketers can’t find online. 13. Collect and display testimonials. Your satisfied past clients are an excellent resource to increase your credibility and build trust through your real estate marketing. If the sale goes well, touch base with the customers you helped and get a paragraph-long blurb about how helpful you were. Once you have that content — with those clients’ permission to project it — put it on your website, so prospects can get a real understanding of how well you’ve served people in their position in the past. 14. Control traditional advertising media. Although the real estate market is not immune to the rising tide of digital transformation, some old-school marketing strategies can still play an effective real estate marketing strategy. Traditional media such as print ads and billboards provide a big-time boost to real estate agents’ marketing efforts. 15. Optimize your website for mobile. This factor is relevant to any business owner who maintains websites – and real estate agents are no exception. You want your web experience to be as seamless as possible. When prospects want to learn more about your business, they don’t have to deal with a “condensed on a desktop phone screen” mobile site. 16. Actively manage social media profiles. to manage
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