How To Promote Your Website – So you made a website? That’s amazing, props to you! But your work is not done yet, that website still needs traffic coming its way and one of the best ways to get that is through social media promotion.
Yes, we’ve all heard the advice. “Adjust your SEO.”, “Crawl your website,” “Optimize your content,” etc. And don’t get us wrong, these are valuable tips. But the thing is, to get traffic and notice you’ll need more than a decent ranking in the search results, you also need social media exposure.
How To Promote Your Website
This article will teach you exactly how to master this and how to get more traffic with the help of social media without spending a penny.
How To Promote Your Website
And since there isn’t a single strategy that works for every social media platform, we’ll give you tips dedicated to the most popular ones. These are:
But before we get into the details, let’s talk briefly about why social media promotion is worth all the time and effort it takes.
So what’s with this whole social media thing? Why is it so important to the success of a business?
Well, first of all, it’s the easiest way to interact with those who matter most to you, your target audience. Using social media you can start building a community, a loyal customer base.
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In addition, considering that social media is used by almost 3 billion people, it is the place to be if you want to build brand recognition.
Yes, that’s all great to hear, but how do you actually promote yourself on social media? Well, that’s what we’re going to dedicate the rest of this article to. So let’s get started!
The social media platforms we covered in this article represent the most popular places to promote your website. And the promotion methods we’ve highlighted will definitely do the job if you implement them smartly and effectively.
You can use all of the above methods, or just some of them. The choice is really yours and of course depends on your needs, budget and desired effect.
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Finally, we would like to remind you that you should never use fake promotional profiles, as the traffic they bring is not real or valuable.
Hopefully, what you’ve learned in this article will help you. Also, please don’t hesitate to share some of your own tips for social media promotion in the comments below!
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Of course, most strategies won’t get you results overnight, but we think you’ll be pleasantly surprised to learn how easy it is to get more visitors and promote your website well.
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You can start exploring our infographic below. If that’s really not your thing, scroll down for a full discussion of our favorite ways to promote your website.
Please include credit with this graphic.
How To Promote Your Website And Get More Traffic (24 Tips + Infographic) 1. Write content that screams “Share Me” or “Link Me”.
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Average content is not enough. Your articles should stand out as the best in your niche and deserve to rank high on Google.
Study what others have written about your topic and do whatever you can to make your articles even better. Be the “go to” resource for your niche.
Quality content will answer your audience’s problem and provide them with a variety of solutions that anyone can use. There should be something for any reader.
Long and informative content gets more social media shares and earns backlinks from more authoritative domains. Great content helps you get more traffic to your website. Research has shown that websites with long articles over 2,000 words tend to rank higher on Google.
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However, publishing long-form posts takes a lot of time (or money), so try to find the perfect mix of quality and quantity in terms of post length.
Think about your readers and what they hope to learn from your content. Give them the right advice they can quickly apply.
It is important to interact with readers and ask them to participate in the article by leaving comments. If your content is well-regarded, it will naturally attract social media shares and backlinks.
You can find new backlink opportunities by analyzing your best competitor’s backlinks. However, keep in mind that not all of their backlinks are good, and you don’t need to replicate them all.
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Once you’re set up in Monitor Backlinks, you’ll know all that and more. Monitor Backlinks lets you stand head and shoulders above your toughest competitors, it’s designed to do just that. You’ll discover new ways to outsell, outperform, and outsell your competitors thanks to our competitor research features.
When there’s some kind of change, like a new backlink appearing, a good backlink going bad, or a competitor beating you to a chosen link, Monitor Backlinks will send you an email right away so you’ll be the first to know.
It is very competitive to have when you are promoting your website. We’d recommend trying at least a 30-day free trial of Monitor Backlinks. This will give you a full month of intensive competitor analysis.
Plus, you’ll see how your new promotion methods (everything on this list) boost your website in terms of keyword rankings, organic traffic, and backlinks.
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Before you start thinking that guest blogging is dead and has no future, stop! That is false. Guest blogging is still alive and well. Here’s proof that guest blogging isn’t dead.
Guest contribution is one of the most effective ways to promote your website. You can drive referral traffic from websites that are relevant to you and attract new visitors who share similar interests to yours.
Accepting guest posts from other experts in your niche will help you drive more traffic. You will be able to rank on Google for new keywords.
The blogger will do his best to promote his article, and you can reap the benefits of sharing an article from your website to your social media followers. For example, if the guest author has ten thousand followers, your website will be exposed to ten thousand potential new visitors.
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To get more organic traffic and improve your overall SEO, you need to build backlinks. Earning links is often not a viable solution, especially if you are in a boring niche.
Spend time only on building quality backlinks and never on questionable opportunities. Bad backlinks can do more harm than good and can even lead to penalties from Google.
Not sure what type of backlinks you have right now? Stop by and take a quick look with our Free Backlink Checker. You can also use it to see what your competitors are doing (in their top 300 backlinks).
If you want a deeper look, it’s time to go ahead and sign up for the full Monitor Backlinks SEO tool.
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Once you earn or build some good backlinks, it is very important not to lose them. Keeping track of existing backlinks is at least as important as building them.
Elaborate and trendy topics. Your content can easily rank on Google because there is less competition.
Use Google Trends to find topics people are talking about and are interested in, or search for trending hashtags on Twitter or Facebook.
Be the one to discuss news and controversial topics that will get your readers to comment and interact with your content. Controversial topics often go viral on social media.
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Share your experiences and tell your readers how you achieved certain results. Case studies keep the reader’s interest alive and give them a reason to return to your website.
Another smart way to create amazing stories is to ask your customers if they agree to share your success story. You can create a blog post and talk about their achievements, and how your company/product has helped them.
Always look at your referral traffic and analyze which websites are sending you the most visitors.
Write your headlines with SEO in mind, but make sure they’re also attractive to humans. A good headline can improve your CTR on search engines and social media.
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You can be active on their blogs and interact with them by leaving comments or communicating on social media.
A good image not only looks good on your website but can also help you get backlinks. If your image is unique, others may want to use it on their website and will link to your website
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