How To Promote Your Website On Instagram – So you made a website? That’s great, support you! But you’re not done yet, this website still needs traffic coming in its direction and one of the best ways to achieve this is by promoting on social media.
Yes, we’ve all heard the tips. “Perfect your SEO”, “Scan your website”, “Optimize your content” etc. And don’t get us wrong, these are valuable tips. But the truth is, to get traffic and get noticed, you need more than just a good ranking in search results, you also need social media exposure.
How To Promote Your Website On Instagram
This article will teach you exactly how to master it and gain more traffic with the help of social media but without spending a dime.
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Since there is no one strategy that works for every social media platform, we will give you specific recommendations for the most popular ones. What happened:
But before we get into any details, let’s briefly talk about why social media promotion is worth all the time and effort.
So what’s up with all this social media stuff? Why is it so important to the success of a business?
After all, it’s the easiest way to engage with those who mean the most to you: your target audience. Using social media, you can start building a community, a loyal customer base.
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Moreover, given that social media is used by nearly 3 billion people, this is the place to go if you want to build brand awareness.
Yes, all this is impressive to hear, but how do you actually promote on social media? That’s exactly what we’ll dedicate the rest of this article to. So let’s get started!
The social media platforms we cover in this article represent the most popular places to promote your website. And the promotional methods we’ve highlighted will definitely get the job done if you apply them wisely and efficiently.
You can use all or only a few of the methods mentioned. The choice is really yours and depends on your needs, your budget and of course the effect you want.
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Finally, we would like to remind you that you should never use fake profiles for promotional purposes because the traffic they bring is not real or valuable.
I hope what you learned in this article will help you. Also, please feel free to share some of your tips for social media promotion in the comments below!
You may even have developed an effective digital marketing strategy and started to grow your brand’s presence on social media. However, how can you be sure that your followers are visiting your website?
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If your goal is to drive traffic back to your site, look no further than Instagram, one of the fastest growing social media platforms today. With the smart use of linking and sponsored content on Instagram, you can ensure that your website achieves these high traffic goals.
In this post, we’ll explore the benefits of Instagram and explain how to use Instagram to drive traffic to your website. Lets start!
Social media has become one of the most powerful tools in any website owner’s collection. Effective use of social media sites can help your business provide excellent customer service, promote new content and increase conversions.
Although there are a number of social media networking sites, Instagram is one of the most useful. Instagram was created in 2010 as a way to share mobile photography online and has made its mark as an image and video sharing platform.
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The site is now owned by Facebook and has built a large user base in a short time. More than 854.5 million people are active members of Instagram today.
In fact, Instagram is only outnumbered by Facebook and YouTube, making it one of the largest social media platforms in the world.
Despite its original focus, the wide reach that Instagram offers makes it an ideal place to promote your business or website. The platform offers a range of advertising solutions and its highly visual nature simplifies content creation.
Instagram is also an excellent way to interact directly with your audience and thus build strong brand loyalty.
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While gaining followers on Instagram is important, the platform is also an important tool for driving traffic back to your website. Fortunately, there are several easy ways to do this.
Regardless of the size of your Instagram followers, the real power of the platform is not revealed until you bring at least some of these users to your website. In the next few sections, we’ll cover a few methods to get the job done.
Every Instagram user has the option to add a link to their bio. This is the only place on your profile where you can add a direct link, so it’s important to get the most out of it:
Your bio should always include a link to the page you hope to direct users to, which is easy enough. However, most businesses link to their homepage and leave it as is.
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On the contrary, your bio link is most effective when it is updated frequently. Instead, consider linking to a specific page or product on your website, preferably one that relates to your most recent Instagram posts.
Then, using phrases like “link in our bio” in your posts is a smart way to increase the number of users who actually click.
You may not realize that Instagram offers pretty in-depth analytics solutions on its core service. The built-in Instagram Insights tool gives you quick access to a wealth of information about your audience:
This information will tell you which posts get the most engagement and how many times a particular link has been followed.
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You can also track when your audience is most likely to be active. This will help you post future content at peak times.
If you’re on a budget, you can also check out some of the paid advertising options the platform offers.
That’s why Instagram offers many of the same options – allowing you to promote your content efficiently while keeping your costs low.
While their importance is often overlooked, Instagram Stories are an excellent way to further promote your content. The Stories feature makes it easy to link back to your content. Users simply scroll the screen and are taken to the page you want:
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You may need to verify your account first to use the “swipe up” feature. You will also unlock the option when you reach 10,000 followers. A strong digital marketing strategy can increase your chances of reaching this milestone quickly.
Even without this option, stories are a great way to tease about new content and alert users to recent posts they may have missed in your feed.
You can even use the “Questions” sticker to communicate directly with your audience and sign in for any questions they can ask.
For some people, Instagram has essentially become a second career. Influencer is a content creator with a large following on social media who advises on a particular industry and promotes products.
Ways To Promote Your Website On Instagram
While influencers are most common in the beauty and fashion fields, there is an influencer for every business, from cooking to website design.
Working with an influencer is a smart way to make your brand name known and can help you increase website traffic as a result.
Finding influencers is easy. Search for hashtags related to your industry or niche and see whose posts get the most attention.
You might also consider collaborating directly with your target audience. You can encourage your audience to engage with your content by engaging with them. That is, responding to their comments, writing captions asking questions, and posting their photos in your stories.
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Always remember to give credit if you post their photos. Doing so is an important way to promote trust and goodwill.
Instagram is by far one of the most popular social media networks, making it an ideal place to spread information about your business.
If you have a reliable way to drive traffic back to your website, the following you create on the platform can help increase your conversion rates.
Do you have any other questions about how to use Instagram to drive traffic to your website? Let us know in the comments section below!
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John is a blogger, WordPress fan, staff writer for WordCandy.co, and a regular contributor to Easy Affiliate blogs. After months of working behind the scenes on your rebranding and keeping your website redesign a secret, the big day is finally here!
All your hard work is finally paying off, and the world is about to see everything you’ve worked tirelessly on. If you’re working with a brand designer, website designer or copywriter, they’ll be just as excited as they are.
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