How To Promote Your Post On Instagram – Do you want to make your business stand out on Instagram? Check out our complete guide to Instagram marketing and find the playbook that drives results for top Instagram profiles.
Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without much insight into how their content is performing. But soon, they will be able to dive beyond total love and opinions.
How To Promote Your Post On Instagram
Instagram has officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads in posts directly from the application.
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The Facebook-owned company worked with hundreds of business users to understand what was needed to improve their Instagram experience, and three key needs became clear: differentiate, get information and find new customers.
Most importantly, they found that businesses want the ability to stand out on Instagram. Second, they realize that businesses need more insights into their after-performance. During their research, a retailer in Austin explained that many analytics are overwhelming and difficult to implement in their marketing. And third, business wants to reach even more customers.
With this information in mind, the company has developed new Instagram business tools and we would like to share what is coming with you.
Business profiles are a free feature for accounts that want to be recognized as a business on Instagram. As noted previously, brands with a business profile can choose how they want their customers to get in touch with them: call, text or email with a tap on the contact button as well as get directions.
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Business profiles will only be open to those who already have a Facebook business page. James Quarles, Instagram’s Head of Global Business and Brand Development, explained to TechCrunch the reasoning behind this decision: “When we do this, it gives us their payment credentials, as well as if they want to prepopulate some of the information like their street address, the. phone number, and the website.”
The ‘Contact’ button will appear next to the Follow button in the profile information section of the page. By clicking the button, users will have the option to contact the business or get directions to their location.
The ‘Location’ tag will appear below the current website link on a business page and when tapped, will open a map showing the location of the business and allowing users to get directions to their current location.
Insights on Instagram gives businesses actionable information about who their followers are and which posts resonate better than others—all from the mobile app. By learning more about your audience’s behavior and demographics, Instagram believes you can create more relevant and timely content.
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Insights will present metrics such as top posts, reach, impressions and engagement around posts, as well as more data about your followers such as their gender, age, and location. Here’s a look at how Insights will look on iOS, as reported on Later.com:
Instagram business users will be able to identify where their followers are from, even going as deep as the city they’re from. reach and commitment. New Insights will also show you the most popular times of the day your followers are using Instagram.
Later also reported that you will be able to see the top posts ranked by Impressions for both a 7 day period and a 30 day period. This will help business users work out an engagement rate based on how many people saw their post and how many decided to engage with it.
The ability to promote allows you to turn high-performing posts into ads directly within the Instagram app, helping you connect with more customers.
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To make an ad, you’ll be able to simply select a post you’ve already shared on Instagram and add a button to encourage people to take action. You can choose a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any amount of time you choose.
The new ad functionality is designed to allow businesses to start with ads in just a few taps. Speaking to AdWeek, Jim Squires, director of marketing operations at Instagram, said: “The way I envision this is there are a lot of businesses on the platform that may be new to advertising, or may not be advertising yet, and this is a simple, easy way to start advertising on the platform.
The simplicity of this tool means that businesses may not have the flexibility and targeting options available using tools like Facebook Ads Manager or Power Editor. Although, as reported by TechCrunch, advertisers will be able to define and save custom audiences based on data from Facebook users’ profiles such as gender, age and location and interests.
Instagram’s business tools are just some of the new ways Instagram hopes to make growing a business on the platform easier. Business profiles, knowledge and ability to promote posts will appear in the US, Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.
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I’d love to hear your thoughts on these new features and how they can make your Instagram experience even sweeter. Feel free to leave a comment and I’d be happy to jump in and join the conversation.
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Join over 140,000 small businesses like you who use it to build their brand on social media every month Sign up for free Since 2016, Instagram has launched business profiles. These have dedicated features like contact buttons and call-to-action buttons just for company profiles. But more importantly, they allow you to advertise. Instagram promotions are newer than ads, and way less of a commitment than an entire campaign. But are they worth it? Well let’s see what they are and learn from those who have actually launched one.
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Instagram promotions are regular, non-advertising posts that a user might want to convert into a sponsored post, with elevated reach.
The ‘Sponsored’ tag may appear in the same place, but Instagram treats these posts differently with their algorithm. Each user will have a different motivation and so the algorithm will do its best to match those nuances.
Both ads and promotions are there to increase engagement and visibility. But an ad is better for conversion because it offers more preferential ways to target.
A promotion takes a high performance post and turns it up a notch. It takes it to the next level regarding engagement – increasing likes, views, shares, and more.
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Instagram ads are great tools for converting potential customers into repeat customers. Sometimes, your goals may not require a full advertising campaign.
If you need more brand awareness, launching an entire campaign can be a waste of time and money. This is where Instagram Promotion comes in.
Use them to turn a previous post into a sponsored post to extend your reach. If your goal is high visibility, promotions are your answer.
Keep in mind, the algorithms of most social media platforms work on a virality factor. So the faster your posts get off the ground, the higher the ranking algorithm puts you in the feed.
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And it makes sense. About 95 million photos and videos are posted on Instagram every day. The competition for visibility is crazy.
The great thing about Instagram Promotions is that they can be done directly from your phone. With ads you need to be in Ads Manager to create your campaign.
This is Facebook Ads Manager. Important—if you want to use Instagram ads and Instagram promotions, you need an Instagram business profile.
If you are promoting you can do it in the app, and simply change to a business profile in settings. But if you want to use Instagram ads, you’ll need to connect to that Facebook business page.
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Instagram Promotion uses algorithms in order to determine who is most likely to click on your ads based on the motivation of your campaigns.
There are three different “motivations” to use Instagram promotion – increase profile visits, website traffic or simply share your post to more IG users. Each one is very specific in its purpose to maximize your Instagram promotion efforts, make sure you understand each one and how they work.
If you want to increase your presence on Instagram. Instagram uses particular algorithms and for this one they will encourage people who are likely to go to your page.
Instagram uses this information to determine who to contact you. If you want more traffic on your website for example, they will use an algorithm to ensure that people who typically click
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This will show your post to as many people as possible, but it does not promise engagement on the ad. This one is more for brand awareness.
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