How To Promote Your Business On Instagram – You have creativity, determination and marketing skills. We have a roadmap that shows you how to use them on Instagram.
How to enhance your content with Instagram features Find out how stickers, , hashtags, and Highlights can bring your posts and Stories to life.
How To Promote Your Business On Instagram
Maybe you’ve read those “expert tip” articles, but your business still isn’t “Killing on Instagram” as promised?
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Instagram is confusing because you have to understand how the platform works before you start filming, taking pictures and posting.
If only there was an “Instagram 101” that could teach you how to grow your audience from the ground up…
Before you read another “expert tip” or create a cute hashtag, take a few minutes to find out:
Instagram for Business is a dedicated business account that allows you to promote your brand on the platform.
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It costs nothing to turn your personal Instagram account into a business account. But it gives you additional features and insights designed to help your brand succeed on Instagram.
It’s the first stop for any reader who wants to know more about your company, so you want to make sure it’s optimized like a superstar.
When people discover your content through sharing, hashtag searches or a search feed, they usually want to know who you are before following you.
An active Instagram business profile can significantly increase your engagement rates and a healthy flow of traffic and conversions for your business.
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See this post on Instagram Barcelona will mark you. Local artist Yuri wants to help you return the favor. He’ll take you around the Poble-sec neighborhood to inspire you – and maybe catch some of his favorite street artists in action. Then, after some brainstorming, you’ll create a mural in Tres Chimeneas, a cultural center transformed by power. Clothes for splatter. ⠀⠀⠀⠀⠀⠀⠀ Click the link in our bio for more #AirbnbExperiences that let you participate in a city’s art scene. A post shared by Airbnb (@airbnb) on Oct 25, 2018 at 4:54pm PDT
See this post on Instagram Made with the best bat warts, hand found from one mischievous witch. ✨ #WitchsBrewFrappuccino 📍US, Canada & Mexico, while supplies last What else is in this secret brew? Here’s the formula, for all to see: @Frappuccino flavored orange crème, purple sprinkles, a dash of green chia seeds, a pinch of green “berry scale” powder. A post shared by Starbucks Coffee ☕ (@starbucks) on Oct 25, 2018 at 6:00am PDT
You can also share posts to your Instagram Stories (explained in the next section) – but videos in Stories are limited to 15 seconds or less.
1/3 of the most published stories are published by businesses and 1 in 5 Stories lead to a direct message.
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Many stories feature people posting clips from a “day in the life,” behind-the-scenes content, or moments from real-time events.
For example, you can also use Stories to inform followers about your business or to promote your products and events. The Reuters News Story below, “Lobster Rush,” includes 8 sections that tell a real story – like pages in a book.
One partnership, @coffeenclothes and @Revolve, combined clothing shopping with a pop-up coffee shop for a successful offline promotion. Then, the companies used a combination of photos, videos, and Instagram features (such as stickers and hashtags) to bring their story to life.
Instagram Live is a tool that allows you to broadcast live video to your audience. Live videos can be up to 1 hour.
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Livestream videos disappear at the end of the hour unless you share a “replay” to one of your Stories.
Fans can comment on your live videos in real time, and they can also subscribe to push notifications so they know when you’re streaming live.
The IGTV app is separate from Instagram, but the two platforms are connected. When you publish videos to IGTV, they will appear in your followers’ news feeds.
IGTV allows you to create your own TV channel where you can publish long-form videos. On IGTV, you can publish brand videos that are up to 10 minutes long (or 60 minutes for verified accounts).
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Paid Instagram advertising can help you reach new people so you can grow your audience or promote campaigns, events and products.
Like Facebook boosted posts, Instagram boosted posts share your best content with a “lookalike” audience to expand your reach and following.
Promoted posts can be purchased within the Instagram app by tapping the “Promote” button under any of your posts.
Before you start creating content for Instagram, there are 3 steps you should take to ensure your success on the platform.
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A social media strategy is an internal document that lays the foundation for your social media success. It’s a guide that defines your goals and KPIs in a way that guides your daily activities across all social media channels.
If your business already has a social media strategy, you’ll refer to that document for guidance as you develop your Instagram content.
If you don’t have a written social media strategy yet, try writing one before you jump into creating content for Instagram.
Knowing your goals, purpose and audience in advance means your creativity will be steered in the right direction once you start publishing.
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No matter how small or large your business is, a written social media strategy is essential to successful Instagram marketing.
To take advantage of its features, you must have an Instagram business account. If you’re still promoting your company from a personal account, here’s how to convert it to a business account:
Creating a business account is free and unlocks more features to help you grow your brand.
Take the time to learn how to create an Instagram business profile with proven tips and techniques from experts.
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Turn your Instagram business profile into a high performing social media homepage! Use features that help you recognize and remember, such as:
It is well worth your time to learn how to create a high converting Instagram profile before you start creating content. Proven tips and techniques from experts can save you months of testing – help you succeed much faster.
Unlike other Stories, highlights do not disappear after 24 hours. Instead, they will remain on your profile until you remove them.
Each of NYU’s major events has a different collection of information. Topics range from virtual reality to cybersecurity, Comic-Con, opioids, and more.
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Amazing images and amazing videos are what Instagram is most famous for, so you want yours to be great.
You work hard to create high quality posts, so you want to see some $$$ return $$$ on your investment.
If you’re an online seller, there’s another mailing feature you need to take advantage of – Shoppable Product Stickers.
If you are an online business that sells retail products, you may be eligible to add shoppable product stickers to your posts.
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To find out how to get approved so you can create a product catalog and add shoppable stickers, visit Instagram for Business.
Instagram Stories bring your content to light, and adding stickers can help you and increase your reach significantly.
Here is a list of the 7 best stickers for Stories and how they can improve your content.
Question stickers are an interactive tool that encourages your viewers to ask you questions. When you add a question sticker, you personalize a message encouraging followers to ask you something.
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In the example below, one Instagrammer posts a question sticker that says “Waiting for the bus… ask me questions!”
Once you publish a Story with a question in it, you can swipe up within the Story to see what questions people have asked.
Use Question Stickers to encourage interaction during your peak hours (when your audience is most likely to be online).
Use them to encourage interaction during your peak hours (when your audience is most likely to be online).
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These stickers allow you to create your own questions and (multiple choice) answers. Your viewers will be able to see real-time results as they vote.
Adding a location sticker to your story can be a great way to drive local traffic to your brick-and-mortar location or event.
When you add a location sticker to your story, the post will appear on a location page.
When people on Instagram look for things to do in your area, they search for posts tagged with their location.
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Tapping on the location sticker will take users to the Doheny State Beach location page, where they can browse local locations and events.
Adding your business to the location feed will give you more visibility, which will help you grow your audience and increase its conversion rates.
Use them often if you’re a local business looking to drive foot traffic to a venue or event!
One way to use GIFS in Stories is to animate a call to action such as “Follow us!”
How To Promote Your Business On Instagram?
In the example below, you can see a GIF sticker – a popcorn box that moves back and forth when you watch the Story.
When a user clicks on it, they are taken to a “product detail page” that has a direct link to the product on your website.
Before you can add product stickers, you must be approved by Instagram. Once approved, you will need to create a Facebook product catalog or add a Facebook shop through BigCommerce or Shopify.
Note: You can also add
Ways To Promote Your Business On Instagram
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