How To Promote Your Business For Free – There are many entrepreneurs and businesses that think of high priced plans and strategies when they hear the word “marketing”. Conversely, a high price for quality marketing does not have to be a reality. In fact, there are many ways to promote your business for free.
Today in this post we are going to share the 10 most valuable actions you can take right now to promote and market your online business at no cost.
How To Promote Your Business For Free
Let’s face it, everyone online is trying to get a viewer’s attention and the internet is a big place. Without the right resources and help, it can almost feel like you can’t figure it all out. We understand your pain.
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That’s why we’ve created this list to help you use the best strategies to promote your business for free. So, let’s get started.
In online business, a personal email address is as valuable as currency. By being able to collect when you have prospects visit your site, you can ensure that future marketing strategies are not wasted. The easiest way to make this work for you is to integrate an email automation provider or software that will allow a visitor to sign up for your list and save the email for you. There are free and low-cost options.
Once you have an email, you can use it for other marketing campaigns you send. You can also personalize emails to a specific individual, making it even more powerful. There is free software on their website that will do all of this for you. Privy and Opt-in WordPress forms are two free options.
In case you haven’t noticed, the video is everywhere. You don’t even have to be online to see it. As you walk around an urban city, you will see digital billboards and signs everywhere. Walk into a McDonalds and you’ll notice that all of their menus now have video playback. Video grabs your attention and does the same to your visitors. YouTube is a huge video search engine. And studies have shown that people prefer to watch a video about a topic or service rather than read it. Starting a YouTube channel for free is a great way to promote your business and increase engagement.
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It is the largest social media platform in the world. You can use the power of Facebook, create a business page and start building a following. Posting regularly can increase traffic and increase curiosity about your brand.
With recent updates to how they treat business accounts, it’s become a bit more difficult to show up in lead feeds without paid ads, but that shouldn’t stop you. If you add value to your visitors, your site will grow.
Linked is the new kid on the block making waves in the big pool of marketing. You can build your following using LinkedIn. This will also help you with targeted traffic. You can build a strong network and end up working with a local business. Remember that each social media platform has its own personality and if the platform doesn’t fit your business model, don’t create it.
This is a great way to generate visitor engagement and drive traffic to your site for free. It costs you nothing to let a writer write a relevant post on your site. This will promote business in two ways. The first way to promote is for the writer to send their traffic to your site to read the post they wrote. Then people will click around. Another way to promote yourself is to show the local community that you enjoy building relationships with people. This gives your business a human feel that so many businesses lack.
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There is absolutely nothing required to enter a product giveaway on social media. This is great because you can drastically increase your organic traffic in no time. It encourages customer engagement, and it’s a lot of fun to give away stuff for free. This is a fantastic way to show appreciation to current customers and new customers who may be paying attention to the giveaway.
Establishing your brand as an authority can be beneficial in marketing your business. By actively finding ways to answer questions and be helpful to others, you generate traffic as a result. The more someone sees your name as useful, the more likely they are to remember your site in the future. They can even tell their friends about you in conversation. Every little bit of exposure helps.
Getting in front of people is probably the best way to boost your business. When someone can put a face to a name, it has a very powerful effect on trust. People trust those they can see and get a real feel for having heard you speak. Your concern and empathy during a conference session can be enough to attract many more clients. This can benefit your online business or local business.
These free strategies are just a few of the many ways to generate traffic and market presence for your brand. You’ve seen how public speaking can help. You also learned about email marketing and collecting. These are great, but can take a while to set up. And if you’re the only one running your business, you can’t step away to volunteer to speak.
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We can help here. Portside Marketing specializes in raising awareness for your business. Our creative websites, logo branding and SEO strategies can improve your local business traffic with our award-winning marketing planning.
Doing your own marketing can be so time-consuming and expensive if you don’t go about it right. In business, efficiency and a cost-effective, high-return approach is the recipe for success.
Portside Marketing invites you to call us at (972) 979-9316. We’ll work closely with you to put the right plan in place that will be cost-effective and deliver the marketing improvements you’re looking for. In this day and age, everything is changing all the time, so it’s important to constantly re-evaluate and make sure what you’re doing is still working.
We all want to get the most out of our money, so we’re giving you a behind-the-scenes look at 4 ways we promote our business that give us the biggest return on investment.
How To Promote Your Business On Instagram?
Remember, what works for us may not work for you, but we know how much we love to see behind the scenes of other companies, so we decided to pull back the curtain on ours. Enjoy!
The best almost free ways to promote your business that will give you a great return on investment
Organic search was by far the biggest source of traffic to our site. More traffic = more store visits = more customers.
Much of our organic search referrals are due to this blog. Keep in mind that we’ve been blogging for over 5 years so time is definitely on our side, but consistently adding new content to our site has significantly increased our revenue and has been well worth the time investment.
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Here are some of our most popular blog posts to give you an idea of what works at our company:
Email marketing is the next marketing strategy that gives us a huge return on investment, both in time and money.
Although we had a big problem with our email list late last year, email marketing is still one of our best ways to drive leads to our store, keep in touch with current customers, and keep our affiliates informed of upcoming promotions. .
P.S. Sign up for our email list and get access to fun freebies like checklists, worksheets, and more to build a strong online presence!
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Get our FREE checklist to learn our 7 strategies to grow your business and make more money. Plus, you’ll get access to 15+ other free resources in our free library.
If you think about it, it really is a search engine. People use the search function to find the topic they are looking for.
Building relationships with other online business owners has been critical in growing our business. Social media and blogging are great, but nothing compares to building real relationships with other people.
We have the opportunity to work with amazing girls like Elle from Styled Stock Society and are excited to build even more relationships with some amazing boss ladies this year!
Free Ways To Promote Your Small Business On Facebook
Check out these 4 ways you can promote your #smallbiz that will give you the highest ROI! Click to tweet
While these 4 things are critical to the growth of our business, we also cannot sit still for too long and plan to branch out into other ways to market our business. Here are some of the things we plan to focus on:
P.S. Have you seen our latest product launch? If you’re struggling with social media graphics, you’ll definitely want to check out our Canva social media templates!
We are Andrew & Kathie, co-founders. Husband of wife. Developer and designer. Dynamics
Free Ways To Promote Your Business
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