How To Promote On Social Media – You’ve created the perfect blog post: Well-researched, SEO-optimized, contains the ideal keyword ratio with reliable external and internal links, and even has a great infographic that you’ve spent hours creating.
Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content on social media.
How To Promote On Social Media
But with the right combination of strategy, effort and luck, you really can make your amazing content succeed on social media.
Three Ways To Promote Your Hotel On Social Media
Start here with these 6 proven strategies for promoting content on social media – They worked for us and they can work for you too.
With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s worth the effort. This will help you give your content a fresh feel no matter where your audience is and show that you put thought into each update.
The other benefit of creating a unique post is that each social media channel has its own set of rules and so what works on one channel may not work on another.
From past experience on social media, we know that our Facebook audience tends to like a little more context around a blog post, while our Twitter followers tend to engage with tweets that are relevant and feature great visuals.
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Here’s how I like to think about promoting content on social media before creating a post – helping me consider the potential audience and what they might respond to:
It would be great if content promotion through social media was similar to Kevin Costner in the movie Field of Dreams – the “build it and they will come” strategy.
In the early days of social media, we were enjoying a mountain of organic traffic and social media engagement until slowly but surely, those results began to decline, and we lost nearly half of our social media traffic.
Since then, we’ve had to focus and focus on what we can do internally to get the most out of our blog content on social media. Inspired by a post on outreach by Jeff Bullas, we now like to think of ourselves as communication experts.
How To Promote Your Business On Social Media
One of the keys to social media outreach that we’ve discovered is that it’s not the number of people you reach, it’s the type of people.
These are your brand’s loyal audience members. Awesome people who retweet every single one of your tweets and like every Facebook post. Those who talk about your product or service with their friends and family.
Providing value to these loyal audience members is encouraged in both social media and email. If you haven’t already, consider creating a weekly email newsletter or digest of top posts from your blog.
Include your social media icons in emails and even experiment with asking your subscribers to share content – turning them from subscribers to social media fans.
Ways To Promote Events On Social Media
These are the people and/or brands in your field that you would consider peers – Those who are looking to gain the attention of (more or less) the same people that you are. When it comes to marketing to a lookalike audience, we’ve found that working with peers is effective as it increases the size of your potential audience and is good business as it benefits both parties.
Working with peers can be as easy as agreeing to curate and share each other’s content on social media, teaming up on a blog post, or going a little deeper by creating free resources that your audience will find them useful.
Start by messaging or emailing the content manager or social media manager from the company you’re interested in working with on social media with some valuable partnership ideas and what the mutual benefits will be.
Connecting with influencers and “big fish” companies may not be as difficult as many people think. After all, they are all human just like you and me. The only difference is that they have built up a huge audience after years of hard work.
Six Ways To Raise Your Game On Social Media
Providing value is first and foremost. What can and will you bring to the table that will benefit them? Over time, this will build into a mutually beneficial and trusting relationship.
A great example of this is when HubSpot contacted us with an opportunity to join a social media content calendar template. They had already done a lot of the work (value) and were looking for a partner to promote this resource to the audience (trust). It was useless for us to dive with them.
A question we get asked a lot here is: How often should I post on social media?
I love this question because it gives me a good look at what works and what doesn’t when promoting content across social media on our channels. The only answer I always find is that it is constantly changing – What works for us one week is different the next. That’s why I’m always experimenting with our schedule and why I encourage you to do the same.
How To Promote Your Blog On Social Media
Here’s a fun little 3-week post experiment I did across social media to see if the timing of the post would make a big difference in clicks and engagement:
While it wasn’t a perfect experiment, I got a ton of insight from just 3 weeks of easy-to-implement social media experiments.
What I found was a “sweet spot” between engagement and clicks. We have a very active audience between 12pm – 3am PST on many of our social media channels. Impressive!
I then used that data to schedule our most relevant and potentially engaging posts around those times to give them a little extra boost.
How To Promote A Product On Social Media
4. Test Social Media Headlines On average, five times more people read the headline than read the body copy. When you’ve written your headline, you’ve spent eighty cents on your dollar. – David Ogilvy
An incredible study by the team at Ripenn gave us access to headline analysis from the top viral sites on the web – what we noticed from the data is that content that aims to help and provide value to others performed the best.
Garrett Moon, Founder at CoSchedule, analyzed more than 1 million titles and came up with some great tips to maximize their potential. Then we mixed that with our own data and came up with these 10 tips for writing great headlines:
Marketing world, people would hear about your product or service from friends and family on social media, view your profiles, follow your accounts and like your posts, visit your website and to become a paying customer.
Companies On Social Media: 6 Types Of User Interactions With Business
Call-to-Actions (CTAs) are a great way to encourage your audience to like, share and engage with the great content you’re creating and ultimately capture leads from social media.
But when promoting content across social media, it’s important to tailor CTAs naturally. Aim to be as genuine, creative and original as possible. For tips and inspiration for calls to action, check out these 30 examples you can’t help but click on.
If those don’t hit the spot, here are some other ideas that have worked for us in the past:
If you’re experimenting with all of the above tactics and looking for even more ways to reach a new audience, building a social media community is a great next step.
Ways To Promote Your Brand On Social Media
Whether you build your community in Slack chats, LinkedIn, Facebook, Twitter, or a host of other online options, the most important part is your brand’s two-way interaction with real people.
Your brand is at the center of your community, but the goal is to give attendees an identity and a voice where they can share their thoughts on big topics in your industry. Listen to their questions, concerns, thoughts and ideas and respond to them in an authentic way.
After all, good content, quick responses, and a real person to monitor and interact with through your social media channels will do wonders for your social marketing campaign.
We analyzed 15,000 Instagram stories from the world’s top 200 brands (Searching for new stories) November 8, 2018 9 min read Research
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The State of Social Report 2018: Your Guide to the Latest Social Media Marketing Research [New Data] Jan 18, 2018 7 min read Research
Join the 140,000+ small businesses like yours that use social media to build their brand every month Sign up for free In today’s world, you can’t deny the importance of social media. Whether you are a business or an individual, social media is a way to stay connected and interact with the world around you.
It goes without saying that social media marketing is a key component of any marketing strategy. According to DreamGrow statistics, 95% of online adults aged 18-34 are more likely to follow a brand through social media.
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Now let’s take a look at how you can build and maintain a social media presence.
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