How To Attract New Customers To Your Restaurant

How To Attract New Customers To Your Restaurant – Attracting new sponsors to your business can feel like an uphill battle. Some restaurants have stopped promoting their business due to financial constraints or burnout.

Whether you’re new to the scene and want to attract attention or grow your existing business, there are many low-cost ways to attract more customers to your business.

How To Attract New Customers To Your Restaurant

How To Attract New Customers To Your Restaurant

Email is one of the most effective marketing channels that businesses can use to attract customers. Regular communication with customers can attract repeat diners and increase online orders.

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Sending emails to your customers, especially those with incentives, is an attractive way to welcome customers who haven’t heard from you in a while.

Third-party email marketing services can be expensive for those already operating on thin profit margins. That’s why Menufy created a free email marketing tool to empower s without adding a financial burden.

Menufy can use a manager account to design and schedule up to two quick emails per month at no extra cost! Restaurants have access to an email list created by ordering online from customers who have opted in to receive emails.

Menufy’s Customer Service team can also upload your email list on your behalf, which can increase your reach.

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Some operators are intimidated by having to know when and where to post online. But maintaining attractive social media profiles is essential when it comes to promoting your business.

When customers are curious about visiting a business, they turn to social media to research relevant information. customers use social platforms to view menus, hours of operation and current offers.

“Show authenticity, show your real product. The doctored marketing shots of yesterday just don’t fly with today’s customer,” explains Andy Lowder, Menufy’s director of business development.

How To Attract New Customers To Your Restaurant

Regularly posting quality content on social media is a free way to market yourself.

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“Paid ads can help you reach customers who wouldn’t have thought to order from your device,” suggested Mack Healey, a member of Menufy’s customer success team. “Think about the businesses you do frequently. Sometimes you need to be reminded that there are other options. That’s what paid advertising will do for you.’

Facebook ads are a great way to reach old and potential new customers on Facebook platforms, including Instagram. Your campaign will help you acquire new customers in your area and increase awareness of your brand.

Google Ads is an online advertising tool that helps businesses connect with their customers. Google will show your ad to potential customers in your area on the trusted search engine.

“Ads allow us to target specific geographies and demographics. That way, you can put your brand in front of people around you when they search online or scroll through social media,” suggested Lowder.

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“Everyone should use the $100 promotional credit on their Google Business Profile,” said Rylee Goodson, Menufy Customer Success Specialist.

If you’re still curious about paid advertising, our expert marketing specialists can manage campaigns for you.

Customers appreciate the convenience of ordering food online. Studies have shown that people prefer to order food online rather than calling or ordering in person.

How To Attract New Customers To Your Restaurant

Additionally, since the start of the COVID-19 pandemic, online meal orders have increased by 93%, according to Forter.

Key Strategies To Attract More Customers To Your Restaurant

“Internet ordering is one of the best tools for collecting customer data. Building promotions around online ordering allows them to learn who their best customers are and how best to serve them. Thanks to the data and insights gained from online orders, you can easily track average spend, top items and much more related to user interaction,” explains Lowder.

S can capitalize on this growing trend by allowing diners to order meals through their website using Menufy’s integrated services.

Some online ordering services charge upwards of 30% per order in commission fees. Menufy’s flat pricing model is an alternative to percentage-based commissions. Menufy reduces online ordering costs, builds a personalized website, and provides a better customer experience.

“It all starts with Google. It’s the most important tool for potential customers,” explains Healy. Google Business Profile (formally known as Google My Business) is a free online tool that allows businesses to establish and maintain an online presence on Google search and Google Maps If you want to be successful, you need to show up in those searches.

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“Make sure your Google business listing is optimized to make it easier for customers to find you,” Goodson emphasized. Claiming and optimizing your Google Business Profile account is the most important step you can take to promote and increase your online orders.

Claimants of a Google listing can adjust their public business information, such as hours and contact numbers. Restaurants can also post photos of their location and food, attracting customers browsing on Google.

Claiming a Google Business Profile listing is part of Menufy’s free services along with online ordering. If your needs include managing your list, schedule a free consultation with a Menufy marketing specialist or contact us at [email protected].

How To Attract New Customers To Your Restaurant

With 60% of US consumers ordering delivery or takeout once a week, online ordering is on the rise. Because of this rise in popularity, Google launched a feature called Order with Google (formerly Google Food Ordering).

Proven Ways To Attract More Customers To Your Restaurant

Customers searching on Google for keywords such as name, type of food, or “best crab in Kansas City” can now order directly for purchase or delivery through Google Order. After claiming a business listing from Google, operators can enable this new feature so diners can discover and order theirs in just a few clicks.

These marketing strategies are effective methods of promoting yours. In fact, 8 out of 10 diners are more likely to try something new if offered.

Menufy partners can build coupon codes for custom promotions, with the option to designate a specific day or time period when the codes are valid. In addition to setting daily requirements, managers can filter which categories and menu items this offer applies to.

It’s a “punch card” system and a great way to encourage customers to come back to order online.

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Coupons or discounts motivate people to try your food, and a loyalty program rewards customers for repeat visits. Reach your most valuable customers with deals, offers or other promotional materials.

Loyalty programs often require an email to sign up, giving you a direct way to communicate with your customers. With Menufy, operators have free access to their selected customer contact list, which they can use to directly market promotions through Menufy’s free email marketing tool.

Menufy’s marketing experts recommend using our free marketing tools (coupons, quick deals and the Tasty Rewards program) to increase total orders and volume.

How To Attract New Customers To Your Restaurant

Having reviews on multiple platforms builds customer trust in you and motivates new people to try your food. According to research, 87% of consumers read online reviews of local businesses in 2020.

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One important thing he can do to promote himself is to “respond to customer feedback,” Goodson insists. A’s collection of online reviews can have a huge impact on its bottom line, considering that only 48% of consumers surveyed would consider using a business with less than 4 stars.

Restaurants should make an effort to respond to all reviews, not just negative ones. This shows customers that you value customer reviews, which will encourage others to leave reviews as well.

If you’ve received bad reviews, consider encouraging happy customers to leave reviews to balance out the bad ones.

As a manager or owner, you’re constantly hiring new employees, running the food, and keeping customers happy. This does not leave much time to create or maintain your company website.

Key Restaurant Marketing Tactics To Attract More Customers

However, having a quality website will help you stand out from the competition and allow customers to find you in local searches and easily place orders online.

Those with a strong brand, including their website, often have strong customer loyalty. Customers who feel connected to a business are more likely to return. Your website is the perfect platform to share your story, the panelists your .

A quality website is a key component in attracting customers, with more than 60% of consumers preferring to order food directly from the website.

How To Attract New Customers To Your Restaurant

When you become a Menufy partner, you’ll immediately benefit from a free online ordering website customized to match your company’s unique branding.

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“There’s no one-size-fits-all approach to promoting your brand online. It’s essential to set goals and build your strategy in a way that allows you to learn from each promotion so you can keep your brand moving forward,” assured Lowder.

But by making yourself more visible on your network, you’ll have the best chance of meeting new diners. This can be done by creating a quality website, posting regularly on social media, claiming your Google listing, and responding to customer reviews.

If you’re interested in additional marketing, Menufy offers HungerRush 360 Marketing,

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