How To Advertise Your Business On Tripadvisor – In the first part of our TripAdvisor restaurant guide we told you WHY you should be on TripAdvisor and how to get your restaurant listed on TripAdvisor, in the second part we’ll teach you HOW to rank higher on TripAdvisor. for more views and restaurant visits.
If you’re wondering, “How does TripAdvisor work for restaurant owners who want to get ahead online?” if you are interested. Here are 30+ tips you can start implementing right now.
How To Advertise Your Business On Tripadvisor
If you’ve already claimed or added your restaurant, you’re one step closer to learning how to rank higher on TripAdvisor. If you haven’t already, read our step-by-step instructions on how to do it. Then follow these steps:
How To Rank Higher On Tripadvisor (30+ Tips)
Let your customers know you’re on TripAdvisor by adding a free widget to your website. Go to the Marketing Tools section of your TripAdvisor restaurant profile and click on Website Widgets. On the next page, select the Restaurant widget.
You’ll be taken to a page where you can customize your widget, preview it, and email the HTML code you need to add to your website. If you don’t know how to do this, ask the developer to do it for you.
You can do this when you claim your restaurant listing or add your restaurant to TripAdvisor, but if you haven’t already, there’s still time. Simply go to the Manage Listing section of your TripAdvisor Business Profile and select a Name and Description.
On the next page, add your website URL in the field provided. This provides you with a strong link for your restaurant website and also makes it easier for people who view your TripAdvisor profile to find your website.
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According to a TripAdvisor study, restaurants that upload 11 to 15 photos to TripAdvisor double their customer engagement. Naturally, uploading representative photos should be your next step.
To do this, go to your TripAdvisor Business Page, then go to Manage Listing and select Photos. Click the “Add additional photos” button to enrich your profile.
One way to encourage your customers to leave you reviews on TripAdvisor is to order branded business cards and leave one on each table.
To order your personalized business card, go to your TripAdvisor restaurant profile under Marketing Tools and select your promotional tools. Then select Business Cards.
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This will take you to a new page where you can browse a variety of TripAdvisor-branded promotional materials for business owners. Since you need cards, select the Business Cards category, then select the message you want printed on the cards. “How was your meal?” we recommend.
Once you’ve chosen it, you’ll be able to design it to include your business name, city, and the back of your TripAdvisor profile.
Finally, once these comments start rolling in, it’s critical to respond to them ASAP. Below are some of the best ways to respond to TripAdvisor reviews.
In this section, we’ll teach you how to rank high on TripAdvisor using a combination of tracking and responding to reviews, updating your profile, uploading photos, and creating a brand worth sharing.
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Reviews are the main story on TripAdvisor. They will increase your ranking and bring you more customers. that said
Very important for reviews. Well, you might say. The fact is that restaurants do not dare to do this
And there’s another reason why it’s important to ask. According to a study conducted by the Spiegel Research Center, the average rating for invited reviews (the ones you ask for) is 4.34 out of 5 stars, while the average rating for unsolicited reviews (the ones people leave voluntarily) is 4.34 out of 5 stars. It is 3.89 points. So start asking for those reviews!
When a customer leaves, you can ask for a review, send them an email or SMS. No matter how you do it, the most important thing is to do it.
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If customers are particularly happy with any of your signatures, ask them to share them in their comments. For example, if your specialty is lasagna and you want to advertise it on TripAdvisor, having reviewers say “This is the best lasagna I’ve ever had” will convince other customers to try it.
Responding to reviews is just as important as collecting them. They are the digital version of spoken word. That said, we understand that when the comments start piling up, it can be difficult to respond to them all. Fortunately, you don’t have to. According to Yext research, it is enough to respond to at least 50% of the comments you receive on all platforms.
However, when you do respond, make sure you give your full commitment. That means responding with a full paragraph, not just a single phrase, and making the customer feel like they’ve really been heard. We’ll go into more detail on how to respond to comments below, so keep reading.
For now, let’s discuss the tactic of prioritizing the comments you reply to. Start by responding to bad reviews first. Why? Because they are the most urgent and you should do your best to solve the situation. Then, take some time to respond to the best ones because you make the customer feel important and valued.
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If you have time, answer those 3 bubble comments as well. They’re not as urgent as the others, but it looks good if you answer them too.
Recency is one of the parameters that TripAdvisor uses to calculate your restaurant rating. New comments are prioritized. Old reviews, while still relevant to some extent, are pushed aside because they don’t reflect the restaurant’s current status, which is exactly what users do when they do research on TripAdvisor.
If your last review is 3 months old, it’s time to get down to business and start collecting more reviews. How so? We’ll get to that in a second.
Restaurants with hours listed on their TripAdvisor profile are 36% more engaged than those without. Just think about it. Such an easy task (it takes less than 2 minutes) can lead to such significant results. It would be a shame not to take advantage of this opportunity and learn how to rank high on TripAdvisor.
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You can update your hours of operation by logging into your TripAdvisor restaurant profile, going to “Manage Listing” and selecting “Hours”.
Your restaurant reviews will not only attract more customers, but they will help you improve your service. If you get multiple comments that something could be done better, then it’s clear that something needs to be changed. Learn from your reviews and use them to improve your restaurant.
If you change anything, please leave a comment explaining how you did it and what exactly changed. This shows everyone who reads the review that you take your customers’ suggestions and complaints seriously and leads to more positive reviews.
Customers generally appreciate the stability in the restaurant. Create and stick to a brand identity to make your organization unique. This doesn’t mean never experimenting, but make sure that when a customer thinks of your restaurant, they have a clear brand image.
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Think about what your mission statement is. Who are you? Who do you want to be? Why do you do what you do? Decide how you want to present your brand to the public. For example, if you want your brand to be fun, exciting, and youth-friendly, consider creative menu descriptions, decorating your restaurant with bright colors, and a smart logo.
Make sure everyone on your staff is aligned with this vision as they interact with customers every day.
Amenities like free water or free Wi-Fi can make a difference to customers’ experience at your restaurant, and the resulting reviews they decide to leave on TripAdvisor.
One interesting thing about TripAdvisor is that restaurants can be ranked differently for different cuisines. This means that you need to tailor your restaurant to the type of cuisine you want to be known for.
The Tripadvisor Business Model
When people search the Internet for where to eat, they don’t search for generic keywords like “New York restaurant.” They go to more specific searches like “Dinner New York,” “Pizza New York,” or even “TripAdvisor Best Restaurants Near Me.”
Not only should you use your restaurant description to identify keywords that are relevant to your restaurant, but you should also see what you are good at and capitalize on it.
Don’t despair if you’re the number one hit for “Pizza in New York” but you’re only at number 8 for “Burgers in New York.” This means that other restaurants are better at burger than you and you have to accept your delicious pizza making skills.
If you’re not familiar with the concept of social proof, it’s a psychological phenomenon in which people look to what others have done before them to determine whether a situation or behavior is appropriate. In this case, people look at other people’s reviews of the restaurant to determine if it is a good idea to go there.
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This is a concept that you can use to your advantage as a restaurant owner. How so? by
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