How To Advertise On Websites – So, you finally took the courage and decided to create your own website. Congratulations! But the hard work doesn’t stop there, of course – once your website is up and running, you need to think about how to promote it.
If you’re running a local business site or ecommerce store, you want to reach as many customers as possible. If you’re blogging, you want to attract the highest number of dedicated readers. And if you’re making a personal portfolio, you want every client to have access to your work.
How To Advertise On Websites
So, what’s the secret to great website promotion? We’ve got 10 insider tips below.
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You should choose a solid web hosting provider to make sure your website can handle all the traffic your promotion will generate.
The right web host can provide your site with enough resources to handle many visitors at once, which can be invaluable when you start promoting your website.
Good to know: If you’re using a website builder to create your site, the web hosting will be taken care of for you! The appeal of web developers is that they take care of all the technical, behind-the-scenes work, but you don’t have the same scale or control that you get when hosting the business yourself.
The top web hosting players – in our guide to the top 11 web hosting providers – are determined by factors such as server time, storage, bandwidth and value for money. We recommend choosing one of these providers based on what you think is the best fit:
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Not sure which provider will best set your site up for success? Our comprehensive web hosting comparison chart will give you more information on the top providers!
Now that you know when to set up your website, let’s get into the rest of our website promotion tips.
With so many strategies available, learning how to promote your website can sometimes be overwhelming. However, we recommend starting with Search Engine Optimization (SEO). It covers all the changes you can make to your website to rank higher in search engine results pages (SERPs).
The higher your website ranks in Google, the more traffic it gets – the first five organic results (ie, non-ads) only account for 67.60% of clicks in Google search!
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You can outsource it to SEO specialists to boost your rankings, but we have some great SEO tips that you can implement on your own! There are over 200 factors that can affect your website’s ranking, but we’ll cover the simplest and most effective ones:
Optimizing your images will make your site more attractive to search engines. You can do this by adding image alt tags that clearly tell search engines what each image on your site represents.
You can compress your images before uploading, which will reduce the file size and make your pages load faster. We recommend using the free tool, Kraken.
You want your titles and descriptions to be short and relevant – they’re the first impression most people get on your page and you want them to attract potential visitors! For example, the “…” you see in the title of the example should be removed if possible. The shorter and sweeter your title is, the better!
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You should also plan to include a keyword in your page titles (we’ll show you how to do this soon!) A keyword is a word or phrase people search for on Google that you want your page to rank for.
For example, if you want your page to rank for the keyword “exercise tips” you’ll want to include that phrase in your page title, for example. Our top 5 fitness tips.
Using targeted keywords is one of the most effective ways to promote your website, which greatly affects your website’s rankings, which in turn has a significant impact on traffic.
Emma Kowalski, marketing planner for Xtreme Events, explains how SEO has grown her company’s audience over time.
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“In the last year we’ve seen our traffic numbers increase by 103% year-over-year by pushing more efforts into SEO! This is largely due to a deeper content strategy, solving on-page cannibal problems, and expanding into new areas.”
Xtreme Events is a company with a wide audience. Its website advertises a variety of events, from children’s birthday parties to corporate team building exercises.
In SEO, artificial ranking occurs when multiple pages on your site rank for the same keywords. When this happens, your pages are basically competing with each other, which is ineffective! To prevent this from happening, you can run a Ctrl+F search on the competitor’s page’s target keyword and delete what you find.
Short and sweet URLs are great for SEO. It makes it easier for search engines and users to understand what the page is about. To create a smoother reading experience, we recommend separating words in your URL with hyphens.
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Keyword research is a great SEO tool when you know how to promote your website. We will cover it in the next section, because it will help you decide which topics to cover on your blog.
If you want to know how to promote your website quickly, easily and affordably, have your email address ready. Email marketing is one of the most profitable marketing methods and on average returns $42 for every $1 you spend.
You can use tools like MailChimp to create your emails, or if you’re using a website builder like Wix, you can use marketing features like Wix Ascend to build and send email campaigns in one place.
To capture users’ emails, you can ask them to share their details when entering a contest or doing a quiz. Also, if your business uses data forms to sign up for services or newsletters, you should already have emails stored on your database.
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How do you get recipients to open your email and read about your new website? You need to whip up your subject lines – and we’ve got some great subject line strategies to help you do just that:
Research shows that the five most effective subject line keywords (words that increase open rates the most) are:
So, when writing email content about your awesome website’s new update, you should try the strategies and keywords we’ve included. go over!
Most website builders allow you to add a blog page to your site with the click of a button, which you can update regularly with posts and photos.
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Blogging is an excellent tool for website promotion. It increases people’s interest in your brand, and shows that your site is constantly being updated with new information.
What does someone visiting your site want to read about? This is where keyword research takes place. You can find out with free online tools like Google Trends and Public Answers, which show the search volume of different keywords over time.
For example, if you sell makeup online, you can blog about the latest beauty trends. In that case, you’ll want to use keywords like “popular makeup” or “new makeup.”
This goes hand in hand with blog posting as a way to personalize your website promotion efforts. As long as your video has a link to your new website, you can post your videos on forums, attach to emails and post on social media.
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You can use free tools like Lumen5 to make an explainer video about your business or niche. Or, you can create a more unique video using a smartphone with an amazing camera, microphone, natural light, and your own friends or colleagues as actors.
Below is a screenshot from our YouTube channel of our videos discussing Wix. We love talking about website builders, so why not record yourself discussing your favorite niche and new website? It would be great content to post on social media or Reddit (more on that later).
If you’re worried about videos slowing down your site, there’s an easy fix for that. You can upload the videos to platforms like YouTube or Wistia and embed them on your site.
By uploading and embedding to a third party, instead of uploading directly to your site, the “weight” of the videos falls on the third party instead.
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These videos can be placed on your “About Us” page, your landing page, or anywhere else on your site. Showing images and videos of yourself and your team is the best way to connect with your audience. Don’t forget to compress your images using Kraken before uploading!
Check out this picture of the WBE team – we put it on our landing page to introduce ourselves to readers like you!
You can’t always rely on organic marketing alone to promote your website – sometimes your efforts can be a
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