How Much Time Should You Spend On Marketing Your Business – You have just sent your proposal to five potential clients. You will rush to the first of three meetings with your existing clients. That’s when it hits you: You haven’t written that post for your business blog yet, and your designer is waiting for your approval on those call-to-action buttons and the premium content offer you’re launching tomorrow for your inbound marketing campaign.
Running a SaaS startup can demand a lot of your time and attention, especially when you only have a small team to help you. Between product development, sales management, customer service and administrative tasks, 24 hours is sometimes not enough. Add up all the things you need to do to run a successful inbound marketing campaign. You can’t help but wonder how some of the successful SaaS startups managed to pull it off despite having such a small team.
How Much Time Should You Spend On Marketing Your Business
Inbound marketing is sometimes called “pull marketing” because it uses a variety of strategies to attract or “pull” prospects toward your business and away from your competitors. Admittedly, some of these strategies can quickly take a lot more time than others.
Logging Marketing Spend
Take publishing a blog post about your content marketing strategy, for example. According to a study done by Hubspot, 1-2 hours is the average time it takes a marketer to write a 500 word blog post.
You might be thinking, “1-2 hours writing a blog post isn’t that bad.” However, this time only covers the time it takes to write the blog post. It does not include the research and reviews done before the actual writing process. It also does not include other methods that come after the actual writing, such as proofreading, editing, revising, more proofreading and editing, search engine optimization, creating and adding relevant images and visual aids (eg, charts and graphs), setting on the page, and scheduling.
This, of course, is just one of the many tasks involved in running an inbound marketing campaign. Add other forms of content, such as offers and premium videos, as well as different strategies such as email marketing and social media marketing.
It’s clear to see how inbound marketing can quickly take up a huge chunk of your time. If you’re not careful, you and your lean SaaS startup team can spend so much time here that you barely have time to devote to other parts of running a business like meeting potential customers, looking after your existing customers, and further improvement. your products or services.
Free Marketing Budget Templates
High-quality content is the cornerstone of any successful inbound marketing campaign. That’s why it’s important to make sure you’re publishing blog posts that offer value to your audience on a consistent basis.
If you write your own blog posts, set aside 4-12 hours per week to research, write, edit and publish the blog posts. If you’ve taken on the real task of writing a blog, spend only between 2-5 hours per week editing, optimizing and scheduling your blog posts.
Of course, this will all depend on how many blog posts you intend to publish each week. Four blog posts is ideal, but if you’re just starting your SaaS business and have a very limited team, 11 blog posts per month (2-3 blog posts per week) will give your site the traction it needs to generates potential customers as we see in the chart below.
According to SmartInsights, 76% of Americans who use the Internet. Given this data, it’s no surprise that social media is an integral part of any inbound marketing campaign.
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You only need to spend 2-10 hours per week to promote your business on various social media channels. Yes, you read that right. 10 hours a week is the maximum time to spend on ALL of your social media channels, and that is if you use many different social media channels to drive traffic to your website.
I know that’s easier said than done, especially since we all know that social media is time consuming, as the average time a person usually spends on social media is two hours a day.
Because I use Hubspot for my site, I can publish my posts to social media without putting myself in a position where I’m tempted to peek at my news feed. But if you’re using a different content management system (CMS) for your website, using a third-party tool like Buffer and HootSuite can do wonders in helping you track your time promoting your posts and business on social media.
Another way to use your time effectively here is to be selective about which social media channels to distribute your post to when creating your social media marketing plan. Stick to distributing your business and promoting your content on just one or two channels. Twitter and LinkedIn are among the best social media channels for SaaS startups. You can always expand to other channels as you grow your business.
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Another inbound marketing activity that takes a lot of time to complete is creating premium content offers. That’s because they include many different components: the actual content offer, landing page, thank you page, follow-up email, and calls to action.
Set aside 5-8 hours a week to create all the different components for your website, unless you offer something new every month. Otherwise, you may want to consider outsourcing various parts of your premium content offering, such as writing and designing your cover and call-to-action buttons to help speed things up. Also, don’t forget to set up Google Analytics goals to measure the conversions of your content offering.
Emails are essential to inbound marketing because they help guide your prospects down your buyer’s path. So make sure you dedicate 2-5 hours per week to updating, segmenting and cleaning your startup email list. Doing this will ensure that your email list is “healthy” and help you increase sales conversions.
The time you dedicate to your website’s SEO depends a lot on whether you’re just launching your startup site or whether you have it open and just need to check it for maintenance.
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Setting up and optimizing on-site the first time will indeed take some time. I suggest taking your time with this part as you want to make sure everything is set up correctly. Otherwise, this could seriously affect your website’s performance and future inbound marketing efforts.
Once you have everything set up, spend between 2-3 hours a week doing maintenance checks on your site and new pages to make sure everything is working well.
These two inbound marketing activities are perhaps the most important of the bunch, so much so that all the other tasks I mentioned earlier are a complete waste of time without them.
Invest about 2-4 hours per week reviewing and analyzing your current inbound marketing results and comparing them to your overall goals. Share these results with your team so you can effectively strategize or upgrade if results are good or ways to improve if results are not.
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Setting a schedule for your inbound marketing activities is one thing. Being disciplined to follow through is a whole other story. To maximize and effectively manage the time you spend on inbound marketing, you need to develop the discipline within yourself to not only be able to stick to your schedule, but also become the role model your team needs to follow. follows.
Here are some of the things you can start doing to help you develop a healthy time management habit to become a more productive SaaS startup business owner.
This essentially means that you need to have a SMART end goal in mind when creating your inbound marketing plan. By SMART, I mean the goal must be
. This will give you a clearer picture to guide you when creating your inbound marketing campaigns.
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Another thing to consider here is your startups buyer persona – the semi-fictitious representation of your ideal customer. Knowing your buyer persona will not only determine the type of content you should create for your inbound marketing strategy, but also where to distribute the content.
Surprisingly, 90% of marketers do inbound marketing without having a defined marketing plan. A third of them admitted that the reason was that they were just trying out a combination of different marketing tactics to see what worked and what didn’t.
Inbound marketing is not something you do for a few weeks or months just to see how it goes. It’s a long-term strategy that you develop and add to over time as your startup begins to scale. That’s why creating an inbound marketing playbook is essential. This gives you a detailed “plan of attack” every time you launch an inbound marketing campaign.
I recently wrote a post explaining step-by-step how to create an inbound marketing brochure. If you don’t have one for your startup yet, make sure you check it out.
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Checklists are one of the essential tools in time management and are extremely useful when creating your inbound marketing campaigns.
For starters, it helps you save time because you don’t have to pause and think about it
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