How Do I Promote My Small Business On Facebook – Social media marketing is an effective way for businesses of all sizes to reach potential customers and clients. People discover, learn about, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Good social media marketing can bring your business remarkable success, create engaged brand advocates, and even generate leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
How Do I Promote My Small Business On Facebook
Social media marketing also includes paid social media advertising, where you can pay to get your business in front of large numbers of highly targeted users.
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With such widespread use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
The larger and more engaged your audience is on social media, the easier it will be for you to achieve your marketing goals.
As for the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are the things they all have in common:
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Now that you know the essentials of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the road map to executing your strategy. It puts structure around your efforts so you can measure your success and make sure you’re using your resources wisely. How to create a social media marketing plan:
Ready to get started with social media marketing? Here are some social media marketing tips to kick start your social media campaigns.
Consistent with other areas of online marketing, content is supreme when it comes to social media marketing. Make sure you publish regularly and offer really valuable information that your ideal customers will find useful and interesting. This includes:
It also means using the different formats social media offers, including photos, videos, stories, live streams, online stores and more.
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By using social media for marketing, your business can project your brand image on a variety of different social media platforms. While each platform has its own unique environment and voice, your company’s core identity, whether friendly, fun or reliable, should remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and engaging back—reply to comments, like, share and comment on their posts, run live streams, post polls and real-time questions to spark discussion, and repost other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They all are! If you want to stand out in someone’s feed, you need to accompany your posts with attractive images – photos, illustrations, text turned into art. Content creation tools like Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them, and are consistent with your brand.
Social media is a crowded place, so if you want to reach your audience, you need to post great content regularly. The secret to doing this? The three Rs:
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We’re always looking for ways to show up in other people’s feeds, but we forget that there’s value to be gained from our own. Follow your competitors so you can keep up with them, get ideas you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or that have good content strategies for inspiration and ideas outside the box.
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques as well as determine which strategies are better to abandon. Attach tracking codes to your social media marketing campaigns so you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content performs best with your audience.
Among the many reasons to advertise on social media is that it is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a large audience at a very low cost. Most social media platforms offer incredibly granular targeting features, allowing you to focus your budget on exactly the types of people most likely to be interested in your business. Below are some tips and resources to get started with paid social media marketing:
Speaking of Facebook ads, how does your account actually work? Find out with our free Facebook Ads Performance Grader.
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The best social media marketing platforms for businesses include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each one—the user base, main vibes, pros, cons, and content types.
You can get a comprehensive look at each platform here: The Biggest, Baddest, Most Popular Social Media Platforms and How to Use Their Power.
Facebook is the largest social media platform globally as well as one of the largest local business directories. People of a variety of age groups use it to communicate with friends and family, participate in groups and forums, find and visit nearby businesses, and follow brands. Facebook is a great social media marketing platform to:
Organic reach on Facebook is limited, so if you want to generate leads or find new audiences, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment and like other videos and follow other accounts you like. In addition, you have a curated feed on your home page with recommended videos. The key to social media marketing on YouTube is not to try to “go viral” but to add value. It is best for:
Although it arrived on the scene years after LinkedIn and Twitter, Instagram quickly surpassed these platforms, reaching one billion monthly active users in 2018. It is popular for its various content formats, including feed posts, stories, lives, reels and IGTV. People use Instagram to follow influencers and brands they buy from and that support their personal values. Create your Instagram bio and use it to:
The cost of Instagram ads is generally higher than on Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. So in addition to using it to network, find potential clients and share industry insights, it’s also a great place to express your company culture and build your personal brand alongside your corporate brand. There are tons of LinkedIn company page features to take advantage of, so be careful when building your page. LinkedIn is a great platform to:
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Twitter is a beautifully tangled web of quick thoughts, useful tidbits and energetic discussions. You should be regularly active on all social media platforms, but it’s especially important here. Many people use Twitter to get news, follow brands and get customer service. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions whenever possible. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) ranges from 13-34, and with Snap Maps, geofilters and its partnership with Gannett, it’s more locally focused than you might think. While you can’t build relationships on the platform, you can build an audience through fun photos and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking just five years to reach one billion monthly active users. Although it is known for dancing, there are countless popular categories on the platform that continue to grow. Businesses are finding ways to use it as a marketing channel, but remember that the main reason people use TikTok is for entertainment, so make sure your videos match that. Use TikTok to:
You can find our roundup of the best social media marketing courses here, but of course these are our favourites. Use them to increase your social media presence through organic and paid methods.
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LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve. The free one
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