Free Marketing Ideas For Small Business – Getting the word out about your business is one way to make sure it succeeds. In fact, many aspects of your business may depend on it. So what better way than to come up with some free marketing ideas to attract new customers.
In general, “marketing” can mean many different things: from advertising and public relations to promotions and sales. Simply put, marketing is a process by which your business is introduced and promoted to potential customers.
Free Marketing Ideas For Small Business
But there are so many ways to do that these days—with different costs and associated costs. The cost of traditional advertising in a newspaper or TV slot could put you in the red, for example.
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It’s important to know that not all marketing tactics break the bank. So whether your marketing budget is small or non-existent, be sure to check out the list below of free marketing ideas—or at least low-cost marketing ideas—that will help you spread the good word about your business!
Word-of-mouth marketing is an often overlooked but very effective way to market your business. There’s a reason word of mouth is number one on our list of free marketing ideas. Studies show that 92% of consumers trust recommendations from friends and family over all types of advertising.
Try offering your existing customers something—a free product sample, complimentary service, discounts, or other low-cost rewards—for referring new customers. Having your customers tell their friends and family about your business can be very important.
Crunch the numbers on your business and see if there’s any meaningful story coming through the data—maybe you’ve done business with over 500 clients in your area, or maybe you’re providing your service to the top one percent than industry standards.
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Publish the results online or put a sign out in front of your store. People respond well to numbers—when they’re presented in an easily digestible way. For example, “The community loves us” will outperform “Over 1,500 satisfied customers in our area!” every hour.
Prizes don’t have to be extravagant—you can offer a free product or complimentary service. This may be enough to get potential customers to invest a few seconds of their time in applying to win.
Contests are also a great way to gather potential customer data—for example, emails—while also encouraging them to spread the word about the content to more potential customers.
Work with a business that complements yours (of course, not a direct competitor) for a joint project. You can do this by hosting a joint special event or online with a giveaway. They can be for a short period or extended. Either way, partnering with another business will give you access to their customer base and vice versa. This type of access will make you a lot of money otherwise.
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Depending on the type of your business, this can be a great way to connect with others and give your business more visibility within your community.
A company blog filled with useful posts for your industry and customer base is a great way of connecting with existing customers as well as generating new ones. Once you have created and populated your blog, communicate it to your target audience by sharing your blog posts on any social media platforms, such as Facebook or LinkedIn.
Of course, if your marketing ambitions are greater than your current budget allows—and your business is healthy—you might consider a business loan for some additional capital. Spending $1 (on marketing) to earn $2 (or more) in revenue is always a winning formula! The content on includes links to our advertising partners. When you read our content and click on one of our partners’ links, and then decide to complete an offer — whether it’s downloading an app, opening an account, or some other action — we may earn a commission from that advertiser, at no extra cost to you.
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As a small business owner, I have spent years looking for new and authentic ways to bring what I have to offer to those who need it.
I’ve tried many small business marketing ideas and learned from countless mistakes. And what I learned is that you don’t need to spend a lot of money to have a successful marketing strategy.
There are many free and inexpensive ways to market your small business. The key is trying different types to see what works best for you.
When you think of digital marketing, you may immediately think of running paid ads on Google or Facebook. But when you change your thinking about online advertising, you’ll find countless ways to sell your services online that don’t cost nearly as much as paid ads.
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As Digital Marketer puts it, online marketing is simply a Customer Value Journey that aims to strategically build relationships with new prospects and convert them into loyal and repeat customers. That means digital marketing is simply finding ways to truly connect and help people online.
One of the best ways to help people is by answering their questions, and nowhere do people ask more than Google.
Think about what you are selling and consider what questions your ideal customer has when searching for your product. You can start a blog and write articles to solve these problems while gaining the respect and trust of the reader.
As with any free marketing tool, many people try to implement this strategy. So you need to learn some Search Engine Optimization (SEO) techniques to stand out in the search results.
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SEO is not that scary. It’s simply looking at the question you’re answering, getting into the head of who’s asking it, and including as much useful information as possible to answer the question.
The key to building trust on social media is to offer authentic content and consistently show up. If your content is purely promotional or if you only post when you have a sale, not only will potential customers not trust you or follow you, the platform’s algorithm may hide your content. This can prevent you from reaching even your existing followers.
Instead, choose a social media platform to invest your time in and post educational, aspirational, or entertaining content in addition to promotional content. It’s important to know where your potential customers spend their time as well.
For example, Instagram and Facebook are currently the most trafficked platforms in the U.S. and Instagram has more users under 30 while Facebook users have a higher average income.
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Some small business marketing ideas for social media include posting product comparisons to show how your product is unique, inspirational quotes that your ideal customer might like, or sharing a light-hearted meme. to the problem your product is trying to solve. You can also use direct messages to connect with your followers like Mary Gui, Founder and CEO of Sock Candy.
“When I get a new follower on the @sockcandyofficial IG account, I send them a DM thanking them for following Sock Candy and offering a Welcome discount code on their first order. It worked extremely well for me and led to many conversions,” said Gui.
You can be as creative as you want with your social media content. Remember that the more creative you are, the more engaged your audience will be. And that can lead to higher profits for you.
Ninety-four percent of American users aged 18 to 44 access YouTube at least once a month, making it a great place to connect with potential customers.
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YouTube is owned by Google, so you can take many of the SEO principles you use for written content and apply them to your videos.
If your ideal customer has questions that can be more easily answered with a demonstration or another visual, YouTube is the best platform to do that. You can also reuse YouTube videos on your favorite social media platform and embed them in blog posts.
Don’t stop posting your video. Be sure to include video description links or notes on your products or services. You can also link to your other YouTube videos to continue building your relationship with viewers. And once you build a following on the platform, you can make money on YouTube through ads and sponsorships.
Self-publishing a book on Amazon is a great way to establish authority in your field and meet people who are willing to buy to help solve their problem.
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Writing and publishing a professional looking eBook is very affordable at minimal cost. Be sure to use the book as a way to point out the solution to the problem and wait until the end to mention your business as a way to achieve the solution more efficiently.
The best low-cost marketing ideas for small business owners are those that allow them to connect directly with potential customers. Answering questions on forums and in Facebook groups does just that.
When answering a question on a forum
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