Examples Of Good Advertisements – It is increasingly difficult to attract the attention of consumers. In today’s competitive world, creativity plays a differentiating role in advertising. This is the only way to influence the audience and get their message across in a simple, direct and real way. That is the reason why more and more brands dare to carry out more risky and creative advertising campaigns.
The brand claims that what is usually left in the memory are messages that convey a different idea than what is usually heard or an image that is very different from what is usually seen. Doing the same thing as everyone else or presenting the same idea, and not risking much, not working too much. On the contrary, innovate makes a difference and can give very good results. And what people remember is the song that doesn’t make sense, but catchy; or an image that breaks with the routine and provokes an emotion whether it is laughter, encouragement or homesickness.
Examples Of Good Advertisements
The main idea of the campaign is to give the product more value and position it as a premium product. The truth is that many times, when thinking about tomato sauce, it is quickly associated with fast food. Can they replace this position that is already inside?
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McDonald’s case is quite predictable. It runs different campaigns depending on the country, so many stand out. This campaign went quite viral. This hamburger is adapted to the format where food is served in Japan under the motto: “Serving Japan since 1971”. All this with the aim of attracting attention and increasing product sales.
They make chip hands that want to reach the product. It was very creative and had very good results. He wanted to draw attention in a way that had not been done before, highlighting the need for sauce as an important accompaniment to chips.
This is a case that shows an increasingly widespread trend among brands: many are taking advantage of special events to promote products. Oreo has launched various campaigns depending on the date designated as Halloween or other events such as the super moon which is on November 14.
This campaign is similar to the previous one, but a bit more curious. They bet on the fun and excitement of using one of the elements used to make pizzas: cheese. He took advantage of Halloween to promote one of his products. It was all successful.
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The campaign is so creative, they use the motto: “Cooler than your breath” to refer to the refreshing effect that the product, dog food, has on their breath. And for that, photoshop is used to create an attention-grabbing human-dog mix.
The XXL size hamburger promotion is what led this company to do this campaign. It simulated a blind mouth without which it would be impossible to eat the hamburger. It is a great idea that can attract people’s attention significantly.
This is a clear example of successful outdoor advertising in buildings. It is often difficult to get creative design in buildings and, more so, when it comes to food products. However, Royal gained attention by using the architecture of the building to simulate the cake. Witty. Very clever.Advertising is one of the smartest ways to tell your customers that you exist. But is that all? Of course not. It can set you apart from your competition, increase sales, and change the perspective of millions of people on how they see your brand.
Marketing is the soul of any brand but every good marketing campaign is incomplete without creativity. Advertising is a creative process that connects with your target audience on a deeply personal level. It’s the best way to build trust, address concerns and communicate the value you share with your customers.
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Ads are everywhere. Whether you’re watching TV, driving down the highway, or scrolling through social media, ads appear. But some are creative, memorable, and too good to learn.
In this article, we have compiled 15 examples of the best advertising and advertising campaigns to get inspiration and build a viral marketing strategy for your brand.
Mentioned below are the 15 most popular advertising campaigns of the world’s leading brands, making you emotional and connected at the same time. You will realize how each advertisement is designed with the purpose and intention to convey a message, address attention, and connect with the audience.
Apple launched a famous ad campaign for the iPod in 2003, which ran until 2005. The ad featured an image of a dancing silhouette mid-frozen drop on a bright background. The silhouettes carry the latest iPod with the iconic white Apple logo in the visuals.
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This advertisement is used as print on billboards, newspapers, and other public signage. The advertising campaign was rejected by Steve Jobs because he wanted product images instead of dancing silhouettes.
Later, images of dancing silhouettes were brought to TV commercials as dancing visuals. Print and TV ads boosted iPod sales, and agency TBWAChiatDay won numerous awards for its efforts.
Coca-Cola’s ad campaign is fun to watch, but you can’t forget the “share a coke” ad that aired on television in 2011. .
The campaign immediately went viral, leaving the company with an even larger customer base. The coke ad is an excellent example of audience engagement by addressing people’s most valuable identity, their name.
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Talking about creativity, you can not miss McDonald’s. The brand has had many successful ad campaigns as a grab-and-go brand for patty lovers.
An out-of-the-box ad that is most connected with its audience is McDonald’s open-at-night ad campaign. Craving food at odd hours? Or pull all-nighters on the job? We open.
A simple but effective message on a dark wall banner with only two points of light is a hit. The message tells people that Mcdonald’s is open at night for orders.
Heinz tomato ketchup we eat the perfect advertising campaign is a treat from the eyes to the taste buds. Showcasing the richness and beauty of real tomatoes for attention-grabbing, aesthetic, and effective ad campaigns.
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In the advertisement, the bottom form of Heinz tomato sauce is made by using tomato slices which is quite creative and innovative to promote the brand.
They want to take their customers on a journey of awareness, positioning Heinz as a blend of high quality tomatoes that are pure and organic for all your cravings.
Nike came up with its tagline in the 1980s to motivate athletes. This four-word motivational advertising campaign became the brand’s most popular and timeless by collecting $8 billion in revenue for Nike in just a decade.
Nike knows its customer base and understands the problems athletes face in mastering the mindset of first moving and training their bodies. Beautiful! It clicks. Just do it, even if you don’t want to. This addresses the concern; We know you don’t want to wake up in the morning but ‘Just do it.”
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Nike’s market share is off the charts because the brand connects with audiences on a personal level. Nike often plans advertisements to inspire and keep in touch with its audience. Strong brand associations help brands build trust and stay at the top of their fans’ minds for purchase.
Audible is launching an amazing Ad campaign in an amazing situation in 2020. In these difficult times, all people want to do is go back to their normal routine, traveling and commuting. Audible comes up with a small companion audio and video marketing campaign.
The ad had an overwhelming response to the story of a fictional airline showing travel through the mind’s eye. This campaign otherwise will not get the amount of recognition it did.
People can connect with the concept, which is not possible under normal circumstances. Audible teaches how sometimes it is best to pivot from your usual strategy to change over time.
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Old spice – “Your man can smell like” was one of the top-rated advertising campaigns of the 21st century. The agency Wieden + Kenney took the brand to new heights by hiring a handsome spokesperson like Isaiah Amir Mustafa.
Agency research revealed that 60% of men’s body washes are purchased by women. The old spice targeted women by launching an ad campaign during the Superbowl season. They know that both men and women will see ads around this time.
That’s exactly what happened. Sales of ancient spices fell from the basket by 60%, crossing the target estimated by 15% in four months.
”Peeing on this can change your life” said IKEA’s print ad, no joke. People like to use new things out of curiosity, and agencies Åkestam Holst and Mercene Labs know that. They created a pee-stick print ad in 2018 and invited women to taste it.
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The unexpected way of pregnancy test became popular, and many women appeared to take the test for free. There is a reward, a piece of crib if the test shows a positive result.
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