Create A Business Page Facebook – Learn how to create a Facebook business page to maximize your social media marketing reach and connect with your audience
With 2.6 billion people actively using Facebook every day, Facebook has become an integral part of almost any inbound marketing strategy. But as more and more Facebook features change, so does the process of setting up a Page. Don’t waste another day scrolling through Facebook trying to figure out how to post your page. We created this guide to avoid wasting time on a marketing asset that should work for you. (If you’re looking for tips and resources on how to make the most of your Facebook page once it’s launched, check out our complete Facebook marketing guide.) What is a Facebook Business Page? How to Create a Facebook Business Page What is a Facebook Business Page? Your Facebook Business Page is essentially your company or organization’s “real estate” on Facebook. Your main Facebook presence is where you’ll post updates, share employee and customer content, and link when you mention your business elsewhere on Facebook. Consider your Facebook business page your Facebook “home”. Also, your Facebook page is not a static site. Sure, there will be static elements like your About and cover image, but to manage your page properly, it should be constantly updated with content. But let’s not get ahead of ourselves. First, we’ll show you how to create a Facebook business page. We will discuss what to post later. How to Create a Facebook Business Page Create a new page. Add memorable images. Choose a username and assign a CTA. Edit your page information. Understand your page settings. Follow these steps to get your Facebook page up and running in no time. 1. Create a page. To get started, go to Facebook. From the left menu, choose Pages > Create New Page. This should launch the page builder within your Facebook interface. Enter the name of your page and choose up to three categories. Write a short description: what your company does, the services you offer, or the purpose of the page in less than 255 characters. You should see this information populate on the right side of the Page Builder. When finished, click Create Page. (Note: I suggest you choose your name carefully. Although Facebook allows you to change your name and URL once, it is a difficult and tedious process. 2. Add images. Clicking Create Page should not take you out of the Page Creator. see the other two added in the left menu Reminder: To add a profile photo (170 x 170 pixels) and cover photo (1640 x 856 pixels) Add a logo or a popular image for your profile photo If you have other social media accounts for your business, consider the same profile photo use for a consistent online presence For your cover photo, choose an image that represents the purpose or theme of your page You should see these images populate on the right side of the Page Creator When you’re done, click Save 3. Choose a username and assign a CTA Previous Step After doing so, Facebook should take you to the Facebook Business Page dashboard, where your Page’s You will manage all aspects. This interface can be overwhelming. , so bear with me. F First, choose a username for your page. A username helps people find your page and allows them to easily tag your page in posts about your business. Your username also makes up your Facebook Business Page URL. For the example below, I chose @cloverconsignment. So my Facebook page URL would be https://fb.me/cloverconsignment. Then click the + Add action button to add a CTA to your page. This should be the action you want your visitors to take when they visit your Facebook business page. Facebook offers over 10 different CTA options, from Shop Now to Contact Us Learn More, and some allow you to include your website to help drive traffic. 4. Edit the page information. After setting a username and choosing a CTA, click More > About in the main menu. This will take you to your page information, where visitors will go to learn more about your organization. Click Edit page information in the upper right corner to update this information. There are many areas to update here. Here’s what to focus on: Location: If you’re a local business, include your business address so visitors can find you. Hours: Brick-and-mortar businesses should include their store hours, as some shoppers may reference their page to see when they can visit. Price Range: You don’t have to fill in this designation, but you may want to specify a price range for your products and services to target the right buyers. Additional Contact Information: Include your website, phone number, and email so visitors can contact you outside of Facebook. This information will help drive Facebook traffic to your website and products. More info: The description you added in step one should be under “About”. You can add more information in the “Additional Information” section and write a mission or vision statement in the “Impressum” section. 5. Understand your Page settings. In the left navigation, click Settings at the bottom. The menu on the left will change to more specific categories, and the interface on the right will (seemingly) list a large number of options. I encourage you to explore these settings and familiarize yourself with what each can change or update on your page. In the meantime, though, I’ll unpack some basic settings to familiarize yourself with. General > Others Tagging this page: Make sure this is checked as it will allow others to post and share about your page. General > Similar Page Suggestions: Make sure this is checked so Facebook recommends your Page to new followers and fans. Messaging > Show a greeting: Turn this on and your Facebook page will automatically send a greeting to your followers when they open Messenger. Templates and Tabs: If you need to rearrange the menu on your page or the information offered to visitors, you can do it here. Notifications: This section allows you to customize when and how you want to receive Page alerts. Set a frequency that fits your social media marketing schedule. Page Roles: Whether or not you are the main Page manager, there may be others in your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your pages. Here are some common use cases: A public relations manager who has to answer tricky questions. A support representative who can assist those with technical questions. A designer responsible for uploading new photo creations to the page. What to Post on Your Facebook Business Page Congratulations! Your Facebook Business Page is up and running (as promised). Now it’s time to work…and by work, I mean posting on your page, consistently. As I said in the introduction, your Facebook page should not be a static site. To properly manage your page, it needs to be updated with content regularly. Also, you should publish a good amount of content before inviting users to be a part of the growing community. Who wants to follow a blank page anyway? When posting on your page, use a variety of content: images, videos, GIFs, memes, shared customer content, or graphics. What image would your audience like to see? What statistics would they like to read? What links would they like to make? Ask these questions to start a brainstorming session on Facebook. If you post a particularly impressive or exciting post, you can pin it to the top of the feed. Do this by clicking the little gray arrow in the top right corner of the post and clicking Pin to Top to move to the top for seven days. You can also use this feature for product announcements, business anniversaries, and other important events relevant to your brand. Once you have enough content on your page, start strategically inviting users to like it. I recommend inviting users in the following cadence: Invite colleagues to like your page and its content to build an initial activity. Invite contributors to your network. Encourage them to participate. Invite customers. Now that there is some activity on the page, they will be more interested. Promote your page by sharing its content on your other social networks and including a link to your page on your website and in your email signatures. How to Measure Your Facebook Business Page The work you put into your Facebook page should get easier over time. How? By looking at what kind of content your audience prefers and who they like to engage with. To measure the activity and growth of your Business Page, click Statistics in the left menu. From now on, you can monitor how people engage with your Page and content, so you can focus on what content to share in the future (and what content you can).
Create A Business Page Facebook
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