Cheap Ways To Advertise Your Business Locally – No matter what happens in our world, there will always be a time when people need help.
The great thing about running a service-based business is that there will always be problems that require solutions. Even at times when your business may have logistical issues, or when you lose your customers, know that someone out there still needs your services.
Cheap Ways To Advertise Your Business Locally
This is why many businesses, and especially local businesses, are moving to establish an online presence. So in tough times, they can build a shield for themselves by taking on new revenue streams and making sure that anyone in the world who needs them can get their services. access to them.
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With this in mind, we’ve put together 9 service business marketing strategies. Much of what we are going to go over can be applied to any service business, local or not.
In this post, we’ll go over 9 ways you can move your local service business online to get more customers and open up new revenue streams.
This one is pretty self-explanatory, but you’d be surprised how many local businesses just create a website and forget about it. The truth is, marketing is extremely important these days. There are dozens, if not hundreds, of competitors around you trying to market to the same customers. Whether you are a wedding photographer, teacher, personal trainer, dog groomer, or anyone who monetizes their small business by offering a service, a website is a must. web.
Your website isn’t just a place to show the world who you are and what you have to offer. It is more than that. It is an extension of your brand. More importantly, it can be a powerful building tool.
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It is much easier for clients to come to you than to bring you to them. If you don’t have strong referrals to begin with, establishing your web presence is the first step to ensuring you have a steady stream of new clients. We’ll get more into how to get clients organically later in this post.
This one will vary depending on what services you have to offer, but think of ways to make your services a reality. This can open up a new revenue stream and allow you to serve more people. In other words, you can help multiple clients at the same time while you are not even physically there.
This strategy works well if you are a counselor, yoga instructor, therapist, or literally any service provider who leads or educates a person or group of people. For example, if you are a yoga instructor, create a fully guided program that you can sell on your e-commerce website. Or, if you’re a consultant, create a series of videos and tutorials that your clients can follow. Sam Oven’s Consulting.com has great resources for consultants who want to learn how to do their services.
In some cases, you can even turn your services into physical products. For example, if you run a nail salon, you can create homemade manicure kits to sell online. Be creative with it!
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With more people at home than ever, it’s important to create a system that allows you to work with clients without being there in person. You can offer a service to your clients through video conferencing platforms such as Zoom, Skype, or Google Hangouts. For example, if you’re a teacher, your clients can sign up and purchase your services through your website, and automatically schedule Zoom calls. move on your calendar.
In some cases, setting up conference calls can allow you to serve multiple clients at the same time. For example, if you’re a personal trainer, and you can’t physically be there for a client, get a bunch of them on a call and guide them through a home exercise routine.
Say you’re a local service business that needs physical contact with your clients. Integrate an online booking system on your website and provide a pickup and delivery service to your clients.
For example, if you’re a dog groomer, you can drive to your clients’ house, pick up their dog, give them a fresh cut, and drop them off when the job is done. This way your client doesn’t have to leave their house to use your services.
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What is a service business without customers? As more small businesses move online, it’s more important than ever for business owners to market themselves online. If you don’t have a lot of money to spend on things like paid advertising, your next best bet is to start creating content and try to rank it in Google search results.
If you’re not familiar with SEO, it stands for search engine optimization and it’s basically the way Google’s algorithm decides what content to show in search results. We’ve written an in-depth guide on everything you need to know about SEO, so be sure to check it out.
The main goal here is that you want your website to appear in Google when someone is looking for your services locally.
For example, when I search for SEO consultants in Irvine, we see that Jimmy Huh, a consultant who sells marketing services, appears first in search results.
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With economic pressures being felt far and wide, we’ve curated a series of tips and templates to help your business weather the storm.
In an effort to help with your local SEO efforts you could also start a YouTube channel. YouTube is the second largest search engine in the world, so starting a channel will help you market your services to a wider audience.
Depending on what services you offer, you can create a wide range of video topics. If you are an instructor, you could start creating educational videos. If you are a personal trainer, you can walk people through a day in your life and show them how you can live a healthy lifestyle. And if you are a dog breeder, you can teach people how to train their dogs at work.
You’ll also want to make sure to occasionally mention the services you offer in your videos, and include links to your website in your video descriptions. This way people you find on YouTube can set up a call with you or go directly to your website to buy whatever you have to offer.
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For more information on how to get started with YouTube, and how to grow your channel, check out Ahrefs’ YouTube SEO guide.
If you haven’t already, make sure you create social media accounts for your local service business. Some social media platforms to consider making accounts include Facebook, Instagram, LinkedIn, and Twitter. And depending on your definition of social media, make sure you also have a Yelp and Google My Business account.
Use social media as a way to connect with, and attract, potential customers. On Facebook, you can share videos or any content that you consider valuable to your target audience. On Instagram, you can post pictures of happy clients and any kind of company news. And on Twitter, you can engage in conversations with existing and potential customers.
Setting up a system to accept pre-orders is a great way to keep up with customers and drive advance revenue. Say you are a wedding photographer and your client’s wedding has been canceled due to delays. Instead of losing that client, you could offer them the opportunity to pay for your services now and deliver them later.
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To incentivize potential clients, you can even offer discounted rates on pre-orders. In the wedding photographer example, you could offer a percentage or dollar off your services for a wedding you shoot months from now.
If you are in a situation where you need to move your local service business completely online, but have served clients locally in the past, use this as an opportunity to upgrade tell them about your new business method.
It’s much easier to get existing customers to buy from any new services you have to offer, compared to getting completely new ones. If you’ve managed to get your service off the ground this could be your chance to get your first few sales.
But, at the end of the day, your business exists to help those in need. It is important to keep relationships going and not make them active. A simple call to a former client just to say hello can go a long way.
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Service-based businesses exist to help people. And no matter what, people will always need your services. It’s just a matter of being strategic with your marketing efforts and knowing how to create multiple streams of income to stay afloat during any uncertain times.
If you follow 1 or more of the strategies above, you should be one step ahead of your competition. Be creative, and think of ways you can continue to stay relevant. Your creativity is what will allow you to weather any storm.
Build your website for free and take as long as you need. (That’s right, no testing here.) Just add a site plan for more pages, and a custom domain when you’re ready for the world. As a small business, it can be
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