Business Times Advertising Rates – If you’re not sure why you should put money behind social media, these social media marketing statistics should help.
There are several important social media marketing tips every marketer should keep in their back pocket to help inform their 2023 marketing strategy.
Business Times Advertising Rates
By now, all social workers understand that you can’t go through organic positions alone. Brands must integrate paid advertising to work with social media. Each strategy has a positive effect on the other, so be sure to set aside dollars to invest in paid and organic social media in 2023.
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With so many networks, using social media ads can feel overwhelming. But don’t worry. We’ll walk you through the marketing statistics to help you understand where to allocate your marketing budget and marketing materials effectively.
Bonus: Download a free guide to social media marketing and learn 5 steps to building an effective campaign. There are no tricks or boring tips—just simple, easy-to-follow instructions that work.
As social media becomes more mainstream and brands increasingly embrace social media as a form of change, it’s no surprise that companies want to spend more money on social media. Alternatively, why not advertise where over 3.6 billion people hang out?
From 2020 to 2025, the number of people worldwide using social media is expected to increase from 3.6 billion to 4.4 billion. That’s more than half of the world’s population.
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You’ve heard it here before (well, in our 2022 social media report) that short video is making a big comeback. Thanks to the ever-growing segment of Instagram Stories, Reels, and TikTok, video content is also defining the way marketers reach their target audience.
Surprisingly, half of adult Internet users say that when brands use their data to advertise, it helps them discover (50%) and find (49%) products and services that interest them.
Given that advertising has been in flux since Apple introduced more privacy policies that allow iPhone users to choose to share tracking data, these numbers show that all is not lost for marketers who rely on ads to grow their business.
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52% of social media users say that when a site protects their privacy and data, it has a significant impact on their decision to engage with ads or sponsored content they see online.
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Social media advertising generated $153 billion in 2021, and this number is expected to grow to $252 billion by 2026. The No. 1 Biggest Advertising Market? Find an ad.
But if brands want to set the bar, they should work harder to create ads that mirror and satisfy the different experiences each social media platform offers. Social media managers will need to innovate as the advertising space becomes more competitive and provide the best content for each network’s experience.
And annual social media advertising revenue will reach $134 billion by 2022, up over 17% YOY (that’s an additional $23 billion!)
This does not mean the end of advertising campaigns on Facebook, Twitter, and Instagram. However, advertisers will need to look to their current favorites: TikTok, Pinterest, and Snapchat, to reduce some of their advertising budgets as these channels grow in popularity (especially TikTok).
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Woah! That means Instagram marketing campaigns could reach half of Instagram’s 2 billion users by 2022.
This number is more than a quarter of the website’s revenue worldwide. Advertising costs are also higher for Stories than for Instagram Feed. Marketers would be foolish not to allocate their advertising budget to Stories, Reels, and Feeds for more exposure and clicks.
If you’re into paid social media marketing, it’s worth noting that Instagram advertising is becoming more popular than Facebook right now. Could this indicate a way in which the audience is more likely to participate in other ways?
Insta’s popularity continues to grow, and so does its advertising reach. If you want to spend your advertising budget on Instagram, it may be worth knowing that their advertising has increased by more than 60% in the last two years.
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For marketers, this shows that Instagram is a great place to run ads targeting both demographics.
Will advertising on Reels begin in 2022? Or will advertisers rely on News and Feed ads to drive impressions and clicks?
Our advice to marketers is to try and experiment with new ad formats and find out what works best for you. For example, some brands may see more Reels for ads in 2022, while others may see more views and clicks on Feeds, Stories, and Explore.
Meta, the parent company of Facebook, Messenger, Instagram, and Whatsapp (collectively known as Meta’s Family of Apps), has seen a 10% increase in advertising in 2021. This is one to watch as these numbers may increase gradually if Meta launches capabilities. to run ads on Whatsapp, the only unpopular app in the community.
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According to Meta, “on the conceptual side, we expect to continue to evolve from increasing competition for people’s time and shifting interactions within our programs to video content such as Reels, which monetizes at a lower cost than Feed and ‘Story.’
For social media marketers, this may mean thinking carefully about how to allocate their budget for success.
Considering that there are 7.7 billion people in the world, the number of people using Facebook regularly is a staggering number that marketers should pay attention to.
In terms of advertising, the dominant group is men aged 18-34, with women in the same age group following slightly behind.
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In short, if you want your business to be visible to your target audience, Facebook is still proving to be one of the best ways to advertise.
If this usage pattern continues to grow, Facebook could earn more than $65 billion in ad revenue by 2023.
Yup, we love it! Facebook still dominates the market as the most used social media platform in the world, beating YouTube, WhatsApp, and Instagram to the top spot.
For marketers, this means having a Facebook presence is essential to help promote products, run marketing campaigns, and build community.
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Using affiliate marketing may be the top paid marketing strategy, but ignoring affiliate marketing (especially if you’re in the B2C market) could mean you’re missing out on building your customer base.
According to Meta, more than 562 million people have the potential to be affected by the Market. That’s 26% of all Facebook ads.
With more people turning to Twitter advertising in 2021, this number is expected to continue to grow in 2022. See if it’s worth getting into Twitter advertising now, before the space is full.
It’s not surprising because the American is very fond of Twitter. The USA is Twitter’s most popular country with more than 77 million users, closely followed by Japan and India with 58 and 24 million people logging into the microgaming site.
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So, if your target audience is the US market, Twitter is the best platform to do your campaign.
For marketers, this shows that Twitter is an opportunity to create marketing campaigns that target the younger generation.
Although this number is not very high, it is important to remember that Twitter is a great platform and that 5.8% of people can be your engaged fans.
This number has remained stable since 2020, so advertisers shouldn’t worry about their campaigns losing traction. However, this means that with a limited amount of time to publish, Twitter ads must be creative and engaging.
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The use of ads on Twitter is limited. The average CPM is $6.46. That’s 78% less than Pinterest, which is $30.00 CPM.
Compared to Q4 2020, Snapchat’s DAU number increased by 20% to 319 million. This trend marks the fifth consecutive quarter that the social media platform has been increasing in daily users.
Also, note that 72% of Snapchat ad viewers have never been exposed to a TV ad, according to one Neilsen study.
TikTok has become the video platform of choice as we see more users logging in at least once a month compared to Snapchat. However, all is not lost for advertisers!
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By 2025, Snapchat will only reach 50 million Gen-Z users, so the platform is the perfect opportunity to use ads that target that demographic.
Gen-Z recalls ads at more than twice the rate of Gen-X. Today’s kids have a 55% better recall rate, compared to boomers, who have a 26% better recall rate.
Looking for the best Snapchat ad? Check out this comprehensive guide on how to get the most out of your Snapchat activity.
In the US, according to Pew, the higher the income and the more educated a person is, the more likely they are to use the internet.
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Whether you’re looking to target groups based on experience, industry, or business size, LinkedIn offers over 200 targeting options to help ensure your campaign is seen by the right people.
Because LinkedIn advertising can target users by industry and job title, it’s very useful for targeting both marketing and advertising.
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