Branding Truck – To get the most out of your vehicle branding investment, you need to figure out how to best represent your company with quality graphics and how to avoid being a local distraction.
On average, we Americans spend more than 17,600 minutes driving each year (1). About 86% of us drive to work or travel in some way by vehicle (2). Percentages aside, what this all means in the end is spending a lot of our time in and around vehicles.
Branding Truck
It goes without saying that many businesses are taking advantage of our vehicle and travel situations and using vehicles as advertisements. Just by driving to and from their place of business, a vehicle ad can get 30,000 to 70,000 vehicle impressions per day (3). Think about that! Even if you are not actively reading that home builders ad on the side of that truck on your way to work, you are exposed to it, and somewhere, in the back of your head, you have that information admitted subconsciously.
Truck Logo Png Images
If these numbers don’t convince you of the power of vehicle wraps and graphics, consider these statistics. On average, a full vinyl wrap costs between $1,500 and $3,000 (4). According to the Outdoor Advertising Association of America (OAAA, ) vehicle wraps cost less than $44 per million impressions, compared to outdoor signs at $3.56 per thousand impressions, and newspaper ads at $19.70 per thousand impressions . Quite a significant cost difference, right?
Now, before you decide to slap a magnetic sticker on your truck or plaster your business van with a large wrap, take note of the dos and don’ts. If you don’t have a logo yet and are wondering what to introduce yourself, check out these construction company logos.
Think about what information is most important to you. This should be your contact information, your business name and the basics of what you do. This does not mean listing all the services you offer throughout your car, with clipart as examples.
Remember that branding is your vehicle, not a stationary object (and even if you are branding a stationary object, please don’t do this!) Your audience only has a few seconds to digest the information. Be clear and concise. Also make sure to create a cover that is consistent with your branding design (ie use the same logos, colors, fonts, etc.) This will help viewers recognize your brand and your company.
Hyundai Motor Upgrades Design And Performance Of Xcient Fuel Cell Truck For Global Expansion
The Air Products vans installed by Connecting Signs can be graphic heavy, but it’s not overwhelming at all. The company name, phone number and website are easy to find and read.
When collaborating with your marketing company or your sign/printing company, be sure to choose a font that is easy to read long ago. While your initial inclination may be to choose the distinctive Lobster font, your customers will have a much easier time reading a more traditional font, say Calibri.
The cursed “Carpenter” in JT’s Carpentry is difficult to read. It’s not a good thing when that word describes what you do. (Another thing to note is the QR Code. How are we supposed to scan the code? If we have the app, should we use our phone to scan the code when we should, you know, driving?)
While “Roberts” uses a decorative typeface, it’s still easy to read from up close. Wrap installed by ActionSigns
Vehicle Branding: The Do’s And Don’ts
3. DO NOT use branding on the sides of the vehicle only. Remember that your car is a three-dimensional object.
Your vehicle can be seen from the front, sides and back. Make sure that critical information, such as your phone number and website, is easy to read from the sides and back of your vehicle.
On the other hand, be aware that not all vehicles are created equal. When designing your cover or smaller graphics, be sure to design for the vehicle you plan to advertise on. Certain aspects of vehicles, say bumpers, windows or certain rails, may not be able to be covered or in some states, may even be illegal. Be sure to discuss the possibilities with your package installer as well.
In some states, like Wisconsin, decals on any car windows are illegal. Luckily in Colorado, as long as your view is unobstructed, window coverings are A-OK. Cover with Fineline.
Logo Design Container Trucks And Vans Royalty Free Vector
If you decide to use photography when branding your vehicle, please for our design purposes, get your images from a professional commercial photographer. Even if your company vehicle is a small luxury car, any imagery used to brand that vehicle needs to be scaled up to make it easy to see. A blurry or grainy image on a company vehicle, frankly, looks unprofessional. You want your vehicle logo to reflect the high quality work you do.
Final Shot has plenty of dynamic coverage, but the poor image quality/cutout makes the overall design a little worse for wear. If you’re going to invest so much into full coverage, invest in your photos too!
This Mac Tools truck is a great example of great professional product photography and creative cover design. Wrap submitted by SBW Graphics .
If you take anything away from this article, consider this advice. When it comes to branding your vehicle, whether it’s with a full wrap or a simple vinyl sticker, you need to come up with a design that fits your business.
Truck Vector Mockup On White For Vehicle Branding, Corporate Identity. View From Side, Front, Back, Top. All Elements In The Groups On Separate Layers Stock Vector Image & Art
For example, a commercial construction company might just need a logo, website address, and phone number. This doesn’t necessarily mean your design has to be “boring” though. Adding a colorful hood is a great way to differentiate your construction business, stay professional and not too conservative.
This Grassland Homes & Building truck manages to attract attention without gimmicky graphics or out-of-place colors. The big graphic doesn’t compete with the important information either. Designed by us!
Let’s look at another type of business. A residential lawn care company may want to be more colorful and community friendly; the vehicle will be seen outside many homes and is likely to be seen by different ages.
KickCharge’s fun design is fun and manages to stay professional. It’s a vehicle you wouldn’t mind parking outside your house for a few hours.
Moving Company Truck Branding By Vishnunath C R On Dribbble
In the end it depends on the message you are trying to convey and who you want to send the message to. If you’re on commercial job sites, then you want to be a seasoned and unassuming professional, not some flamboyant upstart. On the other hand, if you work in residential neighborhoods you want to promote a friendly and playful mascot. An image that people immediately feel comfortable having in the neighborhood around their children.
As we mentioned before, being professional doesn’t automatically mean boring design. This is where your designer can come in and help you think outside the box; something that gets people interested but doesn’t run them off the road, so to speak.
Kinetic Industry is a water extraction, industrial strength cleaning, and resource sourcing service. AKA they do important, dirty work that requires (large vehicles, ) which are a great canvas to advertise on. Bright, fun and colorful branding on their car would not send the right message. Then again, simple vehicles would not be very exciting or take advantage of the situation.
Our goal was to create branding for Kinetic Industry vehicles that was both professional and out of the ordinary. While most industrial strength cleaning vehicles are plain (think white or hazard yellow,) we put a large version of their (logo graphic) on the tanks of their vehicles. This large graphic made Kinetic stand out from the crowd and was a great way to advertise to direct viewers who were getting the job done.
Truck Graphic. Abstract Modern Lines Graphic Design For Truck And Vehicle Wrap And Branding Stickers Stock Vector
Kinetic Industry trucks were similarly characterized. Whether silver or white, the trucks had the same large graphic, matching brand colors and easy-to-read contact information. Not over the top or boring, Kinetic Industry’s iconic vehicles are the perfect blend of professional and original.
Ride well, keep it clean, and be proud of your design. Your vehicle is a directional reflection of your business – how you drive and maintain it will have an impact on how customers view your company. Now, take advantage of your company’s mobile billboards and advertise the right way!
If you’re reading this article, you’re probably wondering if hiring a branding design agency can help your business. Check out our marketing case studies to get an idea of how we can help you.
We can help you accomplish everything discussed in this article. If you are interested in working together, please call (970) 744-3611 or send us an email so we can discuss what that might look like. as a business operator on the go. Here are some truck branding concepts to help you outpace your competition.
Trucktruck: The Mobile Design Truck By Lisa Sauve — Kickstarter
Turn your large vehicles into mobile billboards with large, eye-catching pictures. This will be an effective way for you to reach out to your audience. There are a wide variety of media that can help you make it big
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