Best Way To Advertise Small Business Locally – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring extraordinary success to your business, create dedicated brand followers and even drive leads and sales.
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
Best Way To Advertise Small Business Locally
Social media marketing also includes paid advertising on social networks, where you can pay to have your business appear in front of large amounts of highly targeted users.
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With such widespread use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
The larger and more engaged your audience is on social media, the easier it will be for you to achieve your marketing goals.
For the benefits above, don’t take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are the things they all have in common:
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Now that you know the basics of a social media marketing strategy, it’s time to implement it. Your social media marketing plan is the road map to executing your strategy. It puts a structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan:
Ready to get started with social media marketing? Here are some social media marketing tips to get your social media campaigns started.
As with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer information of real value that your ideal customers will find helpful and interesting. This includes:
It also means making use of the variety of formats that social media offers, including photos, videos, stories, live broadcasts, online stores and more.
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Using social media for marketing allows your business to project your brand image across a wide variety of different social media platforms. Although each platform has its own unique environment and voice, the core identity of your business, whether it’s friendly, fun or reliable, should remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and re-engage – respond to comments, like, share and respond to their posts, run live streams, post real-time polls and questions to spark discussions, and repost others’ content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They all are! If you want to stand out in a person’s feed, you need to accompany your posts with attractive visuals – photos, illustrations, text turned into art. Content creation tools like Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them and are in line with your brand.
Social media is a crowded place, so if you want to gain traction with your audience, you need to post great content regularly. The secret to doing it? The three Rs:
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We’re always looking for ways to show up in other people’s feeds, but we forget to generate our own value. Track your competitors so you can follow them, get ideas you can adapt to your strategy, and identify gaps you can fill. Follow influencers to keep up with trends and educate yourself. Follow brands that share your values or have great content strategies for inspiration and out-of-the-box ideas.
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can serve as a great social media marketing tool to help you measure your most successful social media marketing techniques, as well as determine which strategies are best to abandon. Attach tracking tags to your social media marketing campaigns so you can monitor them properly. And be sure to use analytics on each social platform to gain even more insight into which of your social content performs best with your audience.
Among the many reasons to advertise on social media is that it is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly detailed targeting capabilities, allowing you to focus your budget on exactly the types of people most likely to be interested in your business. Here are some tips and resources for getting started with paid social media marketing:
Speaking of Facebook ads, how is your account really performing? Find out with the free Facebook Ads Performance Scorer.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each—its user base, main vibes, pros, cons, and content types.
You can get a comprehensive look at each platform here: The Biggest, Baddest, and Most Popular Social Media Platforms and How to Harness Their Power.
Facebook is the largest social media platform in the world, as well as one of the largest local business directories. People of various age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is an excellent social media marketing platform for:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find new audiences, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; Share, comment and like other videos, and follow other accounts you like. Plus, you have a curated feed on your homepage with featured videos. The key to social media marketing on YouTube is not to try to “go viral”, but to add value. It is best for:
Although it entered the scene years after LinkedIn and Twitter, Instagram quickly surpassed those platforms, reaching one billion monthly active users in 2018. It is popular for its diverse content formats, including feed posts, stories, lives, reels and IGTV. People use Instagram to follow influencers and brands they buy from and support their personal values. Create your Instagram bio and then use it to:
The cost of Instagram ads is usually higher than on Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. So in addition to using it to network, find potential clients and share industry insights, it’s also a great place to express your company culture and build your personal brand alongside your business brand. There are tons of LinkedIn Company Page features that you can take advantage of, so be careful when building your page. LinkedIn is an excellent platform for:
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Twitter is an incredibly tangled web of quick thoughts, useful information and lively discussions. You should be regularly active on any social media platform, but it’s especially important here. Many people use Twitter to get news, follow brands and get customer service. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) ranges from 13-34 and with Snap Maps, geofilters, and its partnership with Gantt, it’s more locally focused than you might think. While you can’t build relationships on the platform, you can build an audience through fun photos and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking just five years to reach 1 billion monthly active users. Although it is known for dance, there are countless popular categories on the platform that continue to grow. Businesses are finding ways to use it as a marketing channel, but just remember, the main reason people use TikTok is for entertainment, so make sure your videos fit that. Use TikTok to:
You can find our roundup of the best social media marketing courses here, but these, of course, are our favourites. Use them to grow your social media presence through organic and paid methods.
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The LOCALiQ Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve. the free
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