Best Social Media To Promote Your Business – The online internet map is littered today with many effective and ineffective ways to promote a small business. With the small business owner in mind, in this article we walk through the most popular, easy to use and most powerful social media platforms for advertising, promotion, customer retention and management on the market today.
Facebook has been around since almost the beginning as far as social media platforms are concerned. Founded by the trio of brilliant young entrepreneurs Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, Facebook is the global hub of what is considered social media. Facebook allows any of its over 2 billion monthly users to post interesting content, message friends, chat with others in a real-time environment, catch up on the latest gossip, share videos and more. Using Facebook is easy and simple and makes it easy to create a profile, upload photos, maintain albums, create and manage fan, group and business pages.
Best Social Media To Promote Your Business
Facebook has been around for a long time and is known as a hub for small business users to reach out to new customers, manage existing customers, and find potential customers. Although Facebook has a reputation for being somewhat difficult to advertise on as a platform, having an action plan and dedication to the platform means that your business will more often than not see positive results. Reaching out to your customers on Facebook can be a rather daunting task as it is common for your posts to get lost in the frenzy of all the others. If you advertise directly using Facebook messages, make sure you don’t make your posts overtly advertising. It is much more beneficial to post content that invites feedback and looks like original content. Posting direct promotional content can trigger Facebook’s algorithm which will then hide your content. Take advantage of the Facebook Content Calendar to organize and manage your posts. Finally, make sure you set up a community page. It’s easy and quick to do and while you can take your time to expand the page as you wish, creating a page is far from a time-consuming venture. The number one tactic with Facebook is to stick with it. Continue to post and use Facebook to chat with potential and current customers and use Facebook as a resource for reaching out and responding to negative and positive feedback.
Best Social Media Platforms For Marketing Your Business
Instagram is an app created by Kevin Systrom and Mike Krieger in 2010. Acquired in 2012 Instagram is now a Facebook company and some aspects of your average Instagram account can be managed directly from within Facebook. First of all, Instagram is a visual sharing application and it works much like other popular social media networks by allowing users to upload and share content, follow users and follow their account. Users can create Stories, post cute pseudo-animated images and apply one of many popular filters for cute, content-redefining results.
Instagram is one of the top 5 most downloaded apps in the world, so there is a lot of potential to take advantage of advertising to its user base. Instagram is still in its infancy when it comes to using it as a business tool for promotion, so it’s important to become a user of the platform first and spend time getting to know your way around. Create a business account for your company and fill it with information and content to make it personal and informative. You can harness the power of Instagram by using it to promote limited time deals, advertise your latest products and services, announce business achievements, promote company culture and as a way to showcase customers and services. Recently expanded small business related Instagram tools mean small business owners can now book and manage appointments and meetings directly from Instagram and Facebook, a great tool for those looking to handle reminders and appointments easily from one easy-to-manage location. . Finally, Instagram can be a great tool for following what other users are saying about your company and responding to them in kind.
What’s not to like about Twitter. Although it has seemingly been around forever, Twitter was founded in November 2006 and serves as the most popular social media networking platform on the internet today. Primarily a communication tool that allows only 280 participating characters to express an idea or participate in a conversation (called Tweets). Twitter is a platform primarily meant to discover interesting people, places, ideas and companies, allowing users to “follow” and “retweet” other communications. Twitter offers participants the opportunity to build a brand or following (provided you remain active), post honestly and offer good quality content. Twitter represents a micro network of blogging, texting and messaging capabilities that people, brands and businesses can participate in quickly and easily.
With so many social media platforms it is essential to identify those networks that may have the most to offer for your company’s brand and specific products. Because of Twitter’s wide range of users, Twitter is generally considered one of the top networks that small business owners should focus on. Once you decide exactly what you should focus on when promoting through Twitter, targeting your audience should be relatively simple. Are you interested in using Twitter primarily to increase brand recognition? Why not increase sales directly? Or perhaps you wish to use Twitter as a primary method of communication and response to user feedback or complaints? Whatever your need, there is a practical way to use Twitter to promote your business. You can use social monitoring for tracking what potential customers are saying about your products or brands. When monitoring your account you will also likely see tweets from Twitter users talking about words associated with your brand as an opportunity to reach out for potential sales. Just like with YouTube, adding targeted videos to Twitter can have an overall positive effect and help not only promote your brand but also represent a way to directly increase sales. Do you have a blog on your website? Be sure to add snippets of your blog posts to your Twitter feed as a way to get targeted traffic to your website that you can then funnel to your product pages.
Marketing With Facebook And Social Media: Cohen, Bob: 9781981984329: Books
More of a niche platform, Snapchat was initially created and used primarily by pre-teens and teenagers. Today, it is one of the largest social platforms in the world, welcoming more than 180 million visitors every day. Instagram effectively looks and functions nothing like it did in its early days. Founded by Evan Spiegel, Bobby Murphy and Reggie Brown, Snapchat’s core basics work by making any content or message you send someone else available for only a short time before it automatically deletes. Initially, the intention was to focus on the personal, private relationship between two people or a group of people, Snapchat is at its core to be a platform to encourage a more natural flow of interaction with others.
In plain English, because of the shear reach that Snapchat has. Snapchat reaches an incredible 41% of all US 18 to 34 year olds every day and more than 60% of all US smartphone users between the ages of 13 and 34 use Snapchat. You are hard pressed to find another platform or market that offers more potential. While Snapchat certainly isn’t your typical type of marketing opportunity, it’s still worth investing time and resources into. Snapchat has a built-in user base that never seems to tire of using the social media platform and constantly craves new content. There can be benefits to using Snapchat’s ephemeral content. Offering discounts or specials that only last for a short time is a perfect fit for Snapchat and because of Snapchat’s immense popularity, it’s a great opportunity to share content, ideas, photos and videos that may not work or fit any another place. Do you have a special event or promotion you would like to advertise? Be sure to check out Snapchat’s ability to add and use Geofilters that easily allow targeted promotions to a specific audience to organically advertise, promote and engage.
YouTube is the old kid on the block. Around since the early days of the internet, way back in 2005 and is the undisputed king of video today. Created by three ex-PayPal employees, today YouTube is a Google company, having been bought out by the search engine giant back in 2006. Today YouTube is one of the most used platforms for small businesses and large and represents one of the easiest platforms to work with, a huge advantage especially for small business owners. With over 1 billion monthly views and a whopping 17% of all internet traffic, there’s not much not to like about YouTube’s potential as a marketing platform.
YouTube is the second most popular website in the world and although a great deal of traffic comes through YouTube’s internet doors, it is important that you have a marketing plan that
Strategic Ways To Use Social Media To Promote Your Ecommerce Business
Best social media platforms to promote your business, social media to promote business, best way to promote your business on social media, using social media to promote your business, best social media apps to promote business, best social media sites to promote business, best way to use social media to promote your business, best ways to promote your business on social media, best social media to promote business, social media promote business, social media to promote your business, best social media platforms to promote business