Best Marketing Tips For Small Business – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers People discover, learn, follow and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Good marketing on social media can bring significant success to your business, creating dedicated brand advocates and driving leads and sales.
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating a business account and posting whenever you like Social media marketing requires an evolving strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to get your business in front of a large amount of users.
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With such widespread use and versatility, social media is the most effective free channel for marketing your business today. Here are some specific benefits of social media marketing:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
As for the above benefits, don’t just take our word for it Let’s look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are the things that will be common to all:
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Now that you know the essentials of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap for executing your strategy It puts structure around your efforts so you can measure your success and ensure you’re spending your resources wisely. Here’s how to create your social media marketing plan:
Ready to get started with marketing on social media? Here are some social media marketing tips to get your social media campaign started
Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing Make sure you post regularly and provide really valuable information that your ideal customers will find helpful and interesting This includes:
This means using the various formats of images, videos, stories, live streams, online stores, and other social media offerings.
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Using social media for marketing enables your business to project your brand image across various social media platforms. While each platform has its own atmosphere and tone, the core identity of your business, be it friendly, fun or trustworthy, should remain consistent.
In other words, don’t log in once a month to schedule all your posts Social media channels are communities Pay attention to who is engaging and re-engaging with your content – respond to comments, like, share and comment on their posts, run live streams, post polls and real-time questions, start discussions, and repost other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform All of them! If you want to stand out in someone’s feed, you need to make your posts attractive visually – photos, illustrations, text art. Content creation tools like Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them, and are consistent with your brand.
Social media is a crowded place, so if you want to engage with your audience, you need to post great content regularly. The secret to doing it? Three rupees:
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We are always looking for ways to show up on other people’s feeds, but we forget that we have value derived from ourselves Follow your competitors so you can keep tabs on them, adapt your own strategy, and identify gaps you’re filling. Follow influencers to stay on top of trends and educate yourself Follow brands that share your values or have great content strategies for inspiration and out-of-the-box ideas.
You cannot determine the success of your social media marketing strategies without tracking data Google Analytics can be used as a great social media marketing tool to help you measure your winning social media marketing strategies, and help you determine which strategies to abandon. Attach tracking tags to your social media marketing campaigns so you can track them accurately. And be sure to use analytics within each social platform for more insight into which of your social content is performing best with your audience.
Among the many reasons to advertise on social media is that it is a cost-effective way to increase your reach If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on the people most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:
Speaking of Facebook ads, how is your account actually performing? Find out with our free Facebook Ad Performance Grader
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each – its user base, key influencers, pros, cons and content types.
You can find a detailed look at each platform here: the biggest, baddest, most popular social media platforms and how to harness their power.
Facebook is the largest social media platform globally and the largest local business directory People of all ages use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find new audiences, Facebook ads are your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; Share, comment and like other videos, and follow other accounts you like Plus, you have a curated feed with recommended videos on your homepage The key to social media marketing on YouTube is not to try to “go viral”, but to add value. Best for:
Although it appeared years after LinkedIn and Twitter, Instagram quickly surpassed those platforms, reaching one billion monthly active users in 2018. People use Instagram and follow brands they buy from and support their personal values Create your Instagram bio and then use it:
Instagram ads generally cost more than Facebook, but the good news is that the organic reach is also higher
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So in addition to using it to network, find prospects, and share industry insights, it’s also a great place to express your company culture and build your personal brand in line with your business brand. There are tons of LinkedIn Company Page features to take advantage of, so be careful when building your page. LinkedIn is a great platform to:
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Twitter is a beautifully connected network of quick ideas, useful tidbits and dynamic discussions You should be regularly active on every social media platform, but here it is especially important Many people use Twitter to get news, follow brands and get customer service Be sure to retweet when a customer likes to say something about you, and don’t forget to answer people’s questions whenever possible. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers With its largest age group (75%) from 13-34 and partnerships with SnapMaps, Geofilter and Gannett, it’s more local-focused than you might think. While you can’t build relationships on the platform, you can build an audience through funny pictures and short videos Use Snapchat:
TikTok is the fastest growing social media platform of all time, taking only five years to reach monthly active users. While it is known for dance, the platform has countless popular categories that continue to grow Businesses are looking for ways to use it as a marketing channel, but just remember, the main reason people use TikTok is for entertainment, so make sure your videos align with that. Use TikTok:
You can find our round-up of the best social media marketing courses here, but this is definitely our favorite. Use them to grow your social media presence through organic and paid methods
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LOCALiQ’s Social Media Marketing Lab has information and ideas fit for any business, small or large, local or national, starting up or looking to grow. Free
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