Best Email Marketing Platforms For Small Businesses – Small businesses have a lot to focus on, without the budget and resources of a mid-sized or enterprise business. The decisions they make around technology tools and software packages are often more important than a larger company, because they need tools that make it inherently easier to run a quality business with less.
There’s no shortage of email marketing tools for small businesses, which makes perfect sense: email marketing remains a really powerful tool for small businesses, in part because they have more flexibility with their branding and image. And it’s valuable in large part because while it might be hot to have a cool Instagram page right now, IG is still run by an algorithm; emails go straight to a potential customer’s inbox, which means there’s no formula for deciding who sees your best stuff.
Best Email Marketing Platforms For Small Businesses
Email marketing is an excellent relationship building channel. But with so many possible options to choose from, what is the best email marketing tool for your small business?
Email Marketing — Blog
Today’s email marketing platforms do more than just send email to your list. There are many features and capabilities that you will want to consider and evaluate before choosing the best email marketing tool for your small business.
Creating attractive HTML emails is essential for small businesses to read newsletters and promotions in their inbox. These emails include elements outside of plain text, including images, colors, different font styles, and more. The tricky part is that email clients (inboxes like Outlook, Gmail, Yahoo, iPhone mobile and many others) don’t follow the same rules when it comes to displaying HTML emails.
A drag-and-drop email builder is essential for small businesses that want to send well-designed emails that look good in any email client. Drag and drop email builders do double duty for small businesses. They make it very easy to create email designs, add text and embed images without needing to know any HTML code. Also, they are designed to render your HTML email perfectly in most email clients.
While you’re testing an email tool, spend some time in its drag-and-drop builder to assess ease of use. You can also try a few test sends to the email clients you send to the most and make sure you get the results you expect.
Best Email Marketing Services For Small Business (2021)
Even small businesses can be complex to organize, and your email marketing tool should help you work efficiently.
You may need the ability to create sub-accounts if you want to treat communication channels differently in different departments. Small businesses that have clients, such as business coaches, consultants, and marketing agencies, may require a way to share email templates between client accounts.
As your email marketing efforts grow, so do your contact lists. As everyone knows, there’s money in your listings, and you don’t want a rogue customer or employee to take off with your proprietary data. If security is a gig for your small business, you’ll want to evaluate your options for protecting your lists.
The cold hard truth of email marketing today is that not every email will make it to the inbox. However, there are steps you can take to protect your sender reputation and make sure you’re delivering as many emails as possible.
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When comparing platforms, take note of the delivery assistance they provide. Email verification, spam checkers, white label IP and DKIM authentication can give your business a boost in the battle for the inbox.
Small businesses can have giant reach as they grow their email list. List building tools such as online forms, surveys and polls can help you reach a wider audience. As you test new email marketing platforms, take a look at their list building tools. Do they have shapes? Will they integrate seamlessly into your website? Understand whether or not you need a technical resource to take advantage of the list building tools an email marketing platform offers.
As an email marketing best practice, you want to send the most relevant message to everyone on your list. That’s where segmentation comes in. Your customer’s inbox is a competitive place to reach, and sending a generic message to your entire list is rarely a recipe for getting noticed.
Pulling from a list of contacts who opened a particular email or clicked on a specific link can help small businesses refine their message and improve engagement with their contacts. As you compare email tools, make sure you have an easy way to slice and dice your contact details and get the right message into the right hands with every send.
Best Email Marketing Api For Small Business In 2022
Speaking of sending the right message at the right time, automation is helping small businesses scale their email marketing efforts. Email automation can help you send individual emails to a large list of contacts.
An email automation is a series of triggers and actions that are triggered automatically. Triggers can be signals such as a contact being added to a list, opening an email, or clicking a link. Meanwhile, actions can be steps like sending a specific email or removing a contact from a list. Even just a few triggers and actions together can create powerful workflows for small businesses.
For example, an automation might send a special offer to a contact who fills out an offer form. More complex automations can include sending a reminder email to a contact who has placed an item in their shopping cart, but has not yet purchased it.
Automations can vary from platform to platform, so know the scope of automation actions and triggers before making your final decision.
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Digital shopping behavior is changing all the time. A subject line that got noticed a year ago may feel outdated today. Testing subject lines and email copy can set your email marketing efforts apart from the pack.
A/B testing functions can be simple or complex. It’s definitely a feature that can help you improve engagement, as long as it’s easy for your business to use.
Measuring email marketing success is easy with good reporting tools. If there are metrics you want to track that go beyond the basics of open and click rates, make sure you can get the data you need with your email marketing tool.
Ready to find the right email marketing platform at the right price for your small business? Here is a list of the best email marketing tools serving small business clients today.
Free Email Marketing Tools To Save Time And Money
Not only is Benchmark’s email marketing suite incredibly powerful, but it’s also free. While most tools offer free trials or very limited features in their freemium plans, Benchmark gives you (almost) all the features of their paid plans. Along with their ridiculously simple drag-and-drop builder, lightweight automations, and reporting tools, they also offer more advanced features like Google Analytics tracking, heatmap, and social media integration, all for free. For SMBs, Benchmark’s email tool is the perfect place to start and the perfect tool to grow with your business.
Flodesk is an email marketing tool that allows small businesses to easily design beautiful emails. The layout builder allows you to design custom graphics, eliminating the need for a layout tool like Canva. Flodesk also offers registration forms to build your list faster and various workflow automations.
It’s easy to use and there are templates to help you get started. There is a 30-day free trial to test all features. Best of all, it’s a flat-price service: $38 per month for unlimited subscribers and unlimited email sending.
Constant Contact is growing rapidly among the full list of email marketing tools. Many email marketing platforms offer automation, A/B testing, surveys, and the like; Constant Contact has all of that. The platform also features intuitive forms, to make it easy to build a list, and offers online training and webinars among a generally high level of support (live chat, email, phone and more). As for pricing, they have a free 60-day trial (no credit card required). After that, its price starts at $20 per month.
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What small business owner hasn’t heard of Mailchimp? Long known as one of the best email tools on the market, they recently expanded their platform to be an all-in-one solution. One of its advantages for small businesses is its pricing structure; you can start at a free tier ($0 per month) or upgrade to Essentials (A/B, custom branding and more support) or Standard (automation series, retargeting ads) to Premium (multivariate testing, advanced automation). , telephone assistance). Whatever your business needs and wherever you currently operate, they have a plan for you.
It was designed specifically for small businesses. The global email marketing suite includes an intuitive drag-and-drop builder, professionally pre-designed email templates and a CRM built into one platform, giving you the ability to build your email list like a boss with responsive forms and automations. The base price is $79 per month (although you can choose a smaller Lite package at $39 per month). The Core package gives you five users, 500 contacts (though you can get more with an upgrade
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