Best Advertiing Trick – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring remarkable success to your business, creating devoted brand advocates and even generating leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social media to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting whenever you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to get your business in front of large volumes of highly targeted users.
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With such widespread use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some specific benefits of social media marketing:
The larger and more engaged your audience is on social media, the easier it will be for you to achieve your marketing goals.
When it comes to the above benefits, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are the things they will have in common:
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Now that you know the essentials of a social media marketing strategy, it’s time to put it into practice. Your social media marketing plan is the road map for executing your strategy. Structure your efforts so you can measure your success and ensure you’re spending your resources wisely. Here’s how to create your social media marketing plan:
Ready to get started with social media marketing? Here are some social media marketing tips to kickstart your social media campaigns.
As with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and provide really valuable information that your ideal customers will find useful and interesting. This includes:
It also means making use of the variety of formats that social media offers, such as images, videos, stories, live streams, online stores and more.
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Using social media for marketing allows your business to project your brand image across different social media platforms. While each platform has its own unique environment and voice, your company’s core identity—whether it’s friendly, fun, or reliable—should be consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and re-engage: respond to comments, like, share and comment on their posts, run live streams, post polls and questions in real-time to spark discussion and repost others’ content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They all are! If you want to stand out in someone’s feed, you need to accompany your posts with attractive images: photos, illustrations, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to quickly create images that look professional, have your logo, and are consistent with your brand.
Social media is a crowded place, so if you want to gain traction with your audience, you need to post great content regularly. The secret to doing this? The three R’s:
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We are always looking for ways to appear on other people’s channels, but we forget that there is value that can be derived from our own. Track your competitors so you can monitor them, get insights you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to keep up with trends and educate yourself. Follow brands that share your values or have great content strategies for inspiration and out-of-the-box ideas.
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most successful social media marketing techniques as well as determine which strategies are best to abandon. Attach tracking tags to your social media marketing campaigns so you can properly monitor them. And be sure to use the analytics for each social platform to learn even more about which of your social content works best with your audience.
Among the many reasons to advertise on social media is that it is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a large audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people most likely to be interested in your business. Here are some tips and resources to get you started with paid social media marketing:
Speaking of Facebook ads, how does your account actually work? Find out with our free Facebook Ad Performance Evaluator.
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The best social media marketing platforms for businesses include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each: their user base, top vibes, pros, cons, and content types.
You can get a comprehensive overview of each platform here: the biggest, baddest and most popular social media platforms and how to wield their power.
Facebook is the largest social media platform in the world as well as one of the largest local business directories. People of different age groups use it to communicate with friends and family, participate in groups and forums, find and visit nearby businesses, and follow brands. Facebook is a great social media marketing platform for:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find new audiences, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: You can post videos to your channel; share, comment and like other videos, and follow other accounts you like. Plus, you have a curated feed on your home page with recommended videos. The key to social media marketing on YouTube is not to try to “go viral” but to add value. It’s best for:
Although it arrived on the scene years after LinkedIn and Twitter, Instagram quickly surpassed these platforms and reached one billion monthly active users in 2018. It is popular for its various content formats, such as feed posts , stories, lives, reels and IGTV. People use Instagram to follow influencers and brands they buy from and that support their personal values. Create your Instagram bio, then use it to:
The cost of Instagram ads is generally higher than that of Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So in addition to using it to network, find leads and share industry knowledge, it’s also a great place to express your company culture and build your personal brand alongside your brand business There are tons of LinkedIn Company Page features to take advantage of, so be careful when creating your page. LinkedIn is a great platform for:
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Twitter is a wonderfully tangled web of quick thoughts, useful tidbits, and spirited discussions. You should be regularly active on all social media platforms, but it’s especially important here. Many people use Twitter to get news, follow brands, and get customer service. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) ranges from 13-34 and with Snap Maps, geofilters and its partnership with Gannett, it’s more locally focused than you might think. While you can’t build relationships on the platform, you can build an audience through fun images and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, only taking five years to reach one billion monthly active users. Although it is known for dancing, there are countless popular categories on the platform that continue to grow. Companies are finding ways to use it as a marketing channel, but just remember that the main reason people use TikTok is for entertainment, so make sure your videos align with that . Use TikTok to:
You can find our roundup of the best social media marketing courses here, but these are of course our favourites. Use them to grow your social media presence through organic and paid methods.
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LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve.