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Do you have a knack for spinning social posts? Do you enjoy weaving brand stories into compelling narratives? If so, you may be cut out for a marketing job.
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Companies need smart digital marketers and are willing to pay competitive salaries to get their services. But if you’re a new business owner, knowing where to find high-quality digital marketing jobs with high growth potential can be a little difficult.
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To that end, we’ve compiled a list of the highest paying digital marketing jobs, a list of the skills you’ll need to land them, and information on how digital marketing can get you started. become a digital marketer.
Finding your first job is always difficult, no matter where you happen to be working. That said, as long as you have a solid set of basic digital marketing skills and a can-do attitude, you’ll definitely qualify for the vast majority of entry-level jobs.
So, what types of entry-level digital marketing jobs should you pursue as a newcomer? Here are six names to consider. All salaries are taken from PayScale.
As their title suggests, email marketing professionals create campaigns that connect businesses with customers and generate sales. In addition to writing and designing email templates, these professionals are also tasked with growing customer lists and building relationships with customers.
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Anyone who wants to be an email marketer should have at least some experience with platforms like Salesforce and MailChimp, as well as basic HTML skills. Research and analytical skills are important, as are writing skills.
After gaining several years of experience, email marketing professionals can transition into a digital marketing management role or become a communications director.
Digital marketing professional is an umbrella term that refers to any marketing professional who knows how to display and sell products and services online. In this role, you will be asked to perform a variety of tasks involving search engine optimization (SEO), pay-per-click (PPC) advertising, and content creation.
These experts have some knowledge of SEO and PPC and have knowledge of Google Analytics, Google Ads and HTML. The ability to research, write, and edit content is a must, as is expertise in content management systems (CMS) such as WordPress.
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After gaining industry and leadership experience, digital marketing professionals can move up the corporate ladder to become digital marketing managers or strategists.
These professionals create images for social media campaigns, websites, and email marketing. Therefore, graphic designers hold a strong hold on the look and feel of a company’s brand image. Digital graphic designers are proficient in Adobe Suite (Photoshop, Illustrator, InDesign, etc.), web management software, and digital photo and video editing. Of course, creativity is a must too!
Becoming a graphic designer is the starting point for those who eventually want to become art directors or creative directors.
These experts write, write, and write some more. Content specialists, or content writers, produce newsletters, blog posts, emails, press releases and product descriptions, among other copywriting materials. They bring clarity to complex ideas and breathe life into ordinary topics. In addition to having strong writing and editing skills, content professionals must know how to research and write with SEO in mind. Although the scope for creativity is certainly there, your work must be clear and effective.
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With content writing experience, you can become a content specialist or take on more of a role as a digital marketing manager or web content manager.
Search engine optimization (SEO) specialists ensure that content ranks as high as possible in web searches. These experts know how to promote a website to the forefront of Google using keywords, tracking tools and competitor research.
SEO professionals should have a handle on all Google tools (ie, Analytics, Ads, Tag Manager) and other SEO technologies such as DeepCrawl. Some employers may prefer job applicants with a computer science or programming background, although a formal degree is not strictly necessary.
After spending a few years in the role of an SEO specialist, you can move into a management role or shoot for a promotion to digital marketing director.
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This job involves more than posting sunset photos on Instagram or retweeting Twitter memes. In this role, you will manage the organization’s social media presence on multiple platforms. This could mean developing a brand profile, tracking engagement, or even addressing consumer complaints.
Social media professionals typically have expertise in multiple social media platforms. They are also skilled at identifying influencers for marketing opportunities and understanding paid usage. All social media professionals need to be good short form writers and have excellent vision. Being funny won’t hurt, either!
As with other digital marketing jobs, this role gives experienced social media professionals the opportunity to take on more responsibility as a social media director or marketing manager after a few years on the job.
The New York/New Jersey metropolitan area offers some of the nation’s best digital marketing salaries. In fact, according to the US Bureau of Labor Statistics (BLS), New Jersey is the highest paying state for marketing professionals, with an average annual salary of $91,360. For New York state, the average salary is slightly lower , for $78,240.
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All this said, the amount of money a person earns usually depends on his experience. For example, PayScale data shows that salaries for digital marketing professionals can range from $49,000 to $70,000. This gap continues at the higher levels of the organizational level, too; digital marketing managers with less than a year of experience typically start at $49,000, while experienced managers can make up to $89,000.
Wondering how much you can make doing some of the top digital marketing jobs in NYC? Here’s a quick overview of what you can expect to earn from a few entry-level jobs.
Analysts at BLS predict a bright future for marketing professionals, especially in New York. Employment opportunities are expected to increase by 26 percent through 2026, with 7,950 jobs expected annually.
Analysts at the Bureau of Labor Statistics confirm this promising news, writing that “employment growth will be fueled by the increased use of data and market research in many industries. They will be needed to help understand customer needs and wants, measure the effectiveness of marketing strategies and business, and identify factors that affect product demand.
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The New York metropolitan area already ranks among the best nationally for marketing professionals. It has the largest number of employees in the field and the highest rank in the concentration of work. According to BLS statistics, New York state ranks second only to California in employment rates for marketing professionals.
Additionally, with remote work on the rise, digital marketing professionals have more opportunities than ever to live and work where they want, rather than moving to their employer’s physical offices.
Entry-level jobs in digital marketing are in demand because they pay well, are remote, and have good growth potential. Let’s analyze what a digital marketing job can offer you!
As noted above, salaries for entry-level digital marketing jobs often start above $50,000 in annual pay. Salaries go up even more for those willing to take on more responsibility; according to PayScale, the average salary for a digital marketing manager is $67,000. Experienced managers can earn more than $90,000 a year – or even more if they live in a high-value area.
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Digital marketing professionals are essential to just about every industry you can name – from government to finance, healthcare, education and entertainment. The list is endless. Entry-level opportunities are blossoming, as are advertising prospects. CareerOneStop estimates the national need for marketing managers to increase by 7 percent through 2029. If you get into digital marketing, your potential for career growth is very high.
With telecommuting becoming more accepted, and in some cases encouraged, you may not have to uproot your life from work anymore. According to BLS statistics, the regions with the highest employment rates for marketing specialists include Boulder, Colorado, the Silicon Slopes region of Utah, and Seattle. It’s entirely possible to live in New York and work for a company headquartered across the country – or vice versa.
Most respondents to PayScale’s career surveys say they are “very satisfied” with their work as digital marketing strategists. Those who work as email strategists, social media strategists, and digital graphic designers all give their work high satisfaction scores as well.
Can negatives occur? Of course – for marketers, the biggest challenge is staying up to date with ever-changing technologies, customer preferences and social media trends. This is not a job for someone who loves the beach; you need to be ambitious and passionate about your work!
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Not sure if your digital marketing experience will meet the needs of a potential employer? Let’s reduce that fear. The good news is, entry-level digital marketing jobs don’t require a highly technical resume. In fact, you’re probably better prepared for the race than you think!
That said, you will need formal education. As with most entry-level jobs in this field, a bachelor’s degree is often preferred (though not strictly required). However, if you don’t have the time or inclination to pursue four years
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