10 Marketing Tips For Small Business Owners – However, once you have put the marketing strategies, structures and systems in place, then marketing your small business will become much faster and easier.
Copywriting is an essential part of content marketing these days and using copy templates will save you considerable time.
10 Marketing Tips For Small Business Owners
There are copy templates you can use to help you create content for things like blogs, emails, and social media posts.
Time Saving Marketing Tips For Small Business Owners
I’ve built several of these templates, including email copy templates to respond to sales inquiries and promotional email templates for marketing my services to my email list subscribers.
Like many others, I was guilty of not investing in automation tools quickly enough in some areas of my business.
Yes, it costs money to use various automation tools, and I know that funds can be low when you are first starting out.
There are some free tools out there too, which are perfect for beginners.
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My two biggest marketing tips for small business owners are to take advantage of free trials first to see if it’s the right tool for you before making a more significant investment.
Also, watch the training videos or webinars to learn how to use the tools you just subscribed to.
I hear time and time again, about small business owners who pay for automation tools, but don’t use them because they don’t know how.
Building marketing systems is one of the most important things you can do to save time when it comes to marketing your small business.
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Building marketing systems is one of the most important things you can do to save time when it comes to marketing your small business. #productivitytip #marketingtip Click To Tweet
It mainly involves writing down the steps you follow each time you complete that marketing task.
I have marketing systems in my business for publishing a blog post, creating my social media content, and sending my weekly email to my list as just a few examples.
It makes it very useful to be able to visit one place and quickly find all the steps of my process.
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Anything you do more than once in your business can be systematized, and the time savings can be very significant!
A blog content structure, as an example, would involve identifying 5 – 8 categories for your blog, which are related to your main area of expertise.
As an example, my blog is about small business marketing, and I have categories like email marketing, website marketing, and content marketing.
Rather than feeling overwhelmed by all the blog post ideas you could write about, you’ve made it easier by limiting yourself to just a handful of categories.
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Also, by creating this structure, you are creating keyword clusters around the terms that are related to your niche.
A sales process is often developed over time, once you have experimented and worked out what is the best way to convert inquiries to sales.
It will save you time in the long run because it will help you improve your inquiry to sales conversion rate.
And you won’t have to spend as much time (or money) on marketing your small business since you won’t need as many leads to convert the same amount of sales.
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This will also help you better qualify leads and identify the best prospects for your business faster.
However, this waste of time can be avoided when you have a good understanding of your ideal customer and a solid sales script.
It used to be a time-consuming process to manually track leads and nurture your sales prospects.
It used to be a time-consuming process to manually track leads and nurture your sales prospects. However, email autoresponders changed all that. #marketingtip Click To Tweet
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One of my must-do marketing tips for small business owners is to set up an email welcome sequence for potential customers who join their email list.
You may have a PDF of a lead magnet or other form of downloadable freebie information that you are using to attract potential customers.
Whenever a potential customer chooses this type of information, it’s a sign that they have a pain point or problem they’re looking to solve.
Instead of having to follow each of these lines and qualify them manually, an automated email welcome sequence can do it for you, saving you time.
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However, when you create this type of long-form content, there are many ways in which you can reuse it and extend its reach.
One of the fastest and fastest ways to produce a lot of social media content is to take a long form piece of content and reuse it by cutting it into smaller pieces.
I could take any of the 10 time-saving marketing tips for small business owners that I have in this post and create ten social media posts.
Each post can be a market tip chart; with the caption containing the words, I wrote under each of the tips.
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It’s a substantial time saver since I don’t have to create more content, but I’m making wise use of the content I’ve already written.
With content marketing, you can either spend every free moment you have posting organically and hoping to reach your ideal customers.
Alternatively, you can save yourself time and use paid advertising that you know your target market will see.
My marketing tips for small business owners who are considering spending money on ads is firstly, to educate yourself on the platform you are using and understand how it works – their advertising.
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Retargeting involves placing a pixel or tracking tag on your website to capture the IP address details of those who visit your site.
And then you run social media ads or Google ads to target those people who have visited your site in the past.
If you’re producing small business tips to share on social media for example, it’s much faster to sit down and come up with 10 tips at once instead of researching and identifying them one at a time.
It will be much faster to cut and paste the tips in this model in one block of time. Instead of having to find and open the program and create the graphics one by one.
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The other benefit of batch creation content is that by repeating the task over and over again, you get better at it. It’s like practicing something.
When you are first starting out in small business, you can try many different marketing activities before you find the one that works best for you.
It can be quite a frustrating process to put all your efforts into a marketing campaign, only to see that it generates few leads, if any, for your business.
However, if you develop a marketing strategy, you will be able to save time in working out what marketing activities to carry out.
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A marketing strategy will be used to identify your target market, to design your unique value proposition and service packages, as well as where you will communicate your message to reach your ideal customers .
Having a marketing strategy will save you time because you won’t be wasting your efforts marketing to people who don’t fit your target market profile.
Finally, with a solid marketing communications plan that is supported by your strategy, you won’t be spending time and money promoting your business on platforms that won’t work well for your business.
Struggling for time and looking for a better and faster way to market your business? What you need is a marketing strategy and plan that works best for your business.
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If you are not sure where to start, then I can help with that. My one-time Marketing Strategy and Planning Session is a great way to unlock the marketing strategies, structure and systems you’ll need to market and grow your business with success.
Do you want to attract new customers and grow your business without stress and excel? That’s where I can help! Join My Client Strategy Academy or learn more about my 1:1 marketing coaching programs. Before starting my business, I spent over 15 years working for some of Australia’s largest service based organizations and hold a Masters of Business Administration (MBA) and a Bachelor of Management (Marketing). Learn more about me here.
I am a Marketing Consultant and Business Coach based in Brisbane who coach virtually all over Australia. If you are looking for support and clarity to move your business forward and grow a list of high quality clients, then let’s talk. Find out more about working with me here. Through networking, you can meet wonderful people, who not only support and guide you but are also really nice people! I met Shona last year when I was promoting my book Networking A Successful Small Business and she quickly became one of my go to people. I literally have no idea how you do EVERYTHING you do! I’m really excited to share with you today Shona’s top 10 marketing tips for home business moms, these tips are super quick and super actionable, which is so important in marketing. You need to be able to go away and put the advice into practice, quickly and effectively. So what are you waiting for?
Do you work from home? Do
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